MassageLuXe: Blending the Top Two Franchises Together!
As more and more financial reports and business outlooks are released from money magazines and ‘experts’ in the field, the markets of healthcare and massage are the two largest franchising opportunities available for people who wish to become their own boss and run their own business.
Within the next fifteen years we will see dramatic changes in the franchising world. Today, the franchising business has many concepts that lack adequate business models to survive even at marginal profitability through the life span of their franchise agreements. Their FDDs are fiction and fantasy, and those who buy them lack the skills necessary for small business investment. In plain English, they are sold to people who have no idea how to run them, or how to truly use due diligence when it comes to signing franchise agreements, and soon many want to be let out of the deals as the reality sinks in that they should’ve done their homework pre-investment.
That is one reason, of many, that MassageLuXe has become such a significant franchise opportunity for people who truly want to become a part of a company with a proven business model. This model is one-of-a-kind because it grants benefits to everyone from the franchisee to the employee. We’ve said it before but we’ll say it again, MassageLuXe and their sister company, FaceLuXe, and their unique and proven methodology was put together for people who very much want to begin a business of their own. The response after people head to the site and read every piece of information given, has been phenomenal. No surprise, considering their franchising agreements are unmatched by anyone else in the industry. This is a company, for a brief recap, that is based on offering the one thing that this high-stress world has to have. Because of their services and the latest technologies they employ in the world of massage therapy, they have created a myriad of clients automatically – simply because people want the benefits, the luxury, the elegance, and the advantages that MassageLuXe offers.
The franchise business cannot grow on toxic deals that are just myths designed to take people’s money. And let’s be honest, we do not need even one more pizza or hamburger joint. When what is sold through a franchise system becomes available through other distribution channels that do not pay franchise fees, or over the Internet, franchisees lose investment value. But MassageLuXe offers a service that will never be sold on the World Wide Web. They do not have products or services that can be attained at your local grocery store or Walgreens. This is a company that presents a one-of-a-kind service. Are they the only company that offers massage therapy? No. But they are the only company that offers a wealth of massage services in an elegant and stress free ambiance that just doesn’t exist anywhere else. And they offer this to everyone. Even though MassageLuXe looks like a place that would only be found in Beverly Hills catering to the filthy rich, normal everyday ‘Joe’s’ like the rest of us are actually granted this amazing company.
This unique operating and franchise model from a company that’s looking forward to opening more than 400 locations nationwide – is also a place that makes sure they have the latest technology, the latest therapies, and employees that are beyond enthusiastic and professional who become brand ambassadors for their organization. And they reward their employees like they reward their franchisees and their clients who, once they go to MassageLuXe, never go anywhere else.
The ‘old model’ franchise business basically provided a living for franchise lawyers, and nothing more. They constantly read and put out franchise agreements and FDDs; lawyers who are now looking for jobs. My how things have changed. The reason a company as extraordinary as MassageLuXe is on the market and is offering franchisees opportunities with their already proven model, is because the investor quality has changed. Fewer investors will simply charge into buying a franchise without competent due diligence, which is why ’coming across’ MassageLuXe has been the most exciting opportunity they have found. It’s not often – well, to be fair, it’s rare – that a company spells it all out and lays all the information on the line so that each and every potential investor knows everything up front. They are “revenue credible” and only attract financially responsible operators.
Revenue credibility is THE definition of MassageLuXe. They demonstrate a provable track record of financial success after the costs of being a franchise are accounted for; they offer a Franchise Disclosure Document (FDD) that actually documents everything; and they present everything from initial costs to overviews of single and multi unit franchising, advertising assistance, training, hiring – everything. And, yet again, this company melds the two most lucrative franchise businesses together – healthcare and massage.
Smarter buyers need smarter companies, and that is why MassageLuXe is the most popular and biggest franchise business that is being offered. Even though the elegance and luxury that the company provides feels like a fairytale to their clients, when it comes to business they never provide a fairytale; they give true, valid information. And they are determined to make sure that all their franchisees are as determined and professional as they are.
Which, again, is no surprise. MassageLuXe was created by Todd Beckman, a man who had the drive and the ability to “see” that he could bring his idea of pure relaxation, stress reduction, and massage therapies to average income levels. That idea, and the company’s pure professionalism has vaulted them into the stratosphere as far as franchise companies are concerned.
From providing massage services to clients – primarily through national franchise area developers and single unit franchises – the spa revenue is driven by a membership revenue model that assures a significantly higher level of consistency to other spa revenues and profit on a year-round basis. By combining business ownership with a well-known brand name and an established franchisor, franchisees have been able to form a unique, mutually beneficial business relationship that puts money in their pocket.
When speaking about the difference between massage therapies, we begin with the healthcare massage. In the last few decades, the profession of therapy massage as a healthcare ‘tool’ and massage as a personal care service have been combined.
Massage therapy has a long history based in healthcare throughout parts of the world. However, in the United States, its use as a healthcare practice did diminish with the rise of technological medicine in the early twentieth century. Massage, for a brief time, became a much smaller part of this profession. As the twentieth century continued however, healthcare professionals began to see that massage was a very serious and much-needed area when it came to complaints ranging from musculoskeletal injury to pain management for cancer patients. Groundbreaking studies on alternative medicine have shown a consistent pattern of both increased use and acceptance of massage as not only a viable healthcare modality, but a valuable one. Which makes MassageLuXe an even more important franchise idea – bringing not only relaxation and elegance but actual healthcare technology to the world.
Ineffective results in traditional medical treatment for musculoskeletal disorders has driven millions of Americans to seek better care through alternative approaches, such as massage therapy. Another study shows sixty percent of office visits to massage therapists each year are to address musculoskeletal symptoms, and the numbers are rising.
Personal care massage is a definite ‘want’ when it comes to clients. Any average person when you even mention massage therapy will have a blissful expression come over their face as they think about getting pampered in some luxurious resort somewhere. This aspect of the profession is considered a personal care service, which someone uses for overall wellness enhancement, general relaxation, and to feel good – not for specific pain, injury, palliative care, or other ailment.
There are many practitioners who offer personal care massage and work in diverse settings such as home-based practices, private clinics, and high-end resorts, but the atmosphere of MassageLuXe is a pure ‘gift,’ the therapists are pure professionals and the franchising opportunity is beyond belief.
Personal care, massage, and healthcare all rolled up into one makes MassageLuXe the largest opportunity out there.
Until Next Time, Everybody.
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