Google+

Lowrance Continues to Dominate After 60 Years

 

Lowrance Continues to Dominate After 60 Years 

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?

Founded by Darrell J. Lowrance, the company revolutionized the fishing industry with the design and manufacture of the original FISH LO-K-TOR – the first transistorized sonar product to display individual fish and show their depths. The FISH LO-K-TOR is one of the most prolific sonar devices ever produced, with over 1 million sold from 1959 to 1984. Throughout its long and successful history, Lowrance continued to break new ground in marine electronics and is credited with introducing the first sonar unit to include a micro-processor; patenting a low-profile Skimmer® transducer capable of high-performance at boat speeds up to 70 mph; introducing the world’s first hand-held GPS for under $500; developing the world’s first liquid-crystal display (LCD) product with integrated GPS, mapping and sonar capabilities; and patenting a sonar system with an interactive display.

Timeline of Notable Events:

1959 – Lowrance introduces the first FISH-LO-K-TOR portable sonar unit, also known as the “Little Green Box.” It quickly becomes the most popular sonar in the world – with more than 1 million produced between 1959 and 1984.

1974 – Lowrance produces its first graph recorder, the LRG-600, combining a flasher and a paper chart in one box.

1979 – Lowrance introduces the LDD-1800, one of the first digital depth sounders to be controlled by a tiny, built-in computer. It shows only the bottom depth in large digital numbers and requires no controls. This is Lowrance’s first completely automatic depth sounder.

1982 – Lowrance Unveils the X-15. This computerized chart uses a 10-key keypad instead of a range knob. Another innovative feature is its capability to show separate targets that are as little as one-inch apart — something no other sonar unit of any kind could accomplish.

1985 – Lowrance introduces the legendary X-16 paper graph recorder, which is selected by a team of scientists to be the sonar used in Operation Deepscan – an expedition to explore Scotland’s, Loch Ness.

1988 – Lowrance diversifies into the navigation market and introduces its first Loran-C products, the LMS-200 and LMS-300. Boasting wide LCD screens, these dual-purpose units have both a Loran-C receiver and sonar capabilities. These are also the first units with menus, making it easy to fine-tune the device.

1995 – Lowrance introduces the GlobalMap 2000, the world’s first LCD product to offer integrated GPS, mapping and sonar capabilities.

2006 – Lowrance is purchased by Simrad Yachting. This merger creates Navico, now the largest recreational marine electronics manufacturer in the world.

2008 – Lowrance announces a complete overhaul to its line of GPS and sonar devices with the introduction of the Lowrance High Definition Systems (HDS). These multifunction displays mark the first use of the renowned Navico Operating System (NOS), and greatly extend the functionality of the Lowrance line to include radar, AIS, real-time weather, integrated audio and advanced sonar imaging options.

2009 – Lowrance makes sonar history with the introduction of its game-changing DownScan Imaging™, giving anglers a photo-like image of what is directly beneath their boat. Rocks look like rocks, trees look like trees and fish look like fish.

 

Today, Lowrance continues to push the envelope. Recent innovations include the award-winning StructureScan® 3D, SideScan, and DownScan Imaging, independent dual channel CHIRP sonar, StructureMap™, Broadband Radar™ and SiriusXM® Weather Chart Overlay. The company’s current line of multifunction displays and fishfinders range from the affordable and reliable Hook series, to the standalone Elite-Ti series, to the full-feature HDS series. Light years away from the days of the FISH-LO-K-TOR, the company’s latest release, the revolutionary HDS Carbon series adds a high-performance dual-core processor, multi-touch SolarMAX™ HD screen, dual channel CHIRP and Network Dual Sounder to the proven features that have made HDS multifunction displays the choice of anglers at all levels around the world.

Lowrance’s 60 years of constant innovation have all been focused on helping anglers get the most out of their time on the water. This rich heritage has set Lowrance at the pinnacle of recreational marine electronics, and paves the way for what will easily be another 60 years of industry domination.

To learn more go to www.lowrance.com

Original Source: Sportsmans Lifestyle.com 

Entertainment

Nostalgic Tale of Female Empowerment Comes to Home Video

  20th Century Women Blu-ray Review by Kam Williams Nostalgic Tale of Female Empowerment Comes to Home Video Nominated for an Oscar in the Best Original Screenplay category, 20th Century Women is an inter-generational coming-of-age tale set in Santa Barbara, California in 1979. The nostalgic ensemble drama revolves around the efforts of a neurotic single-mom (Annette Bening) to parent a naive 15 year-old (Lucas Jade Zumann) in dire need … [Read More its Good for You.....]

Books

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the African-Americans who worked in the presidential food service as chefs, personal cooks, butlers, stewards … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Rapport with Moore!

  Shemar Moore "The Bounce Back” Interview with Kam Williams Rapport with Moore! Shemar Franklin Moore was born in Oakland, California on April 20, 1970 to an African-American father and a mother of Irish and French-Canadian extraction. Shemar spent his early years abroad with his single-mom in Denmark and Bahrain until the two returned from the exotic locales in 1977. They settled in Palo Alto, where he graduated from Henry Gunn High … [Read More its Good for You...]

Outdoors

Catch More Bass in the Grass

  Catch More Bass in the Grass Fishing for bass in shallow, grassy lakes can be either incredibly productive or incredibly frustrating.  While most anglers associate aquatic vegetation with prime bass habitat, pinpointing specific locations to focus efforts can be quite the challenge in lakes with vast expanses of submerged grass.  In these types of scenarios, Identifying subtle environmental cues can make the difference between hitting … [Read More its Good for You...]

Sports

It’s Time to Play Ball!

  It’s Time to Play Ball! by Amy Lignor   As far back as you can remember, Major League Baseball’s Opening Day comes with pomp, pageantry, good food, excitement, and a whole lot of fun for the family. Cincinnati, home to the very first professional baseball team, will once again hold the annual Findlay Market Parade, making it official to the whole world that baseball has returned. In Cincinnati it is a holiday for one and all, … [Read More its Good for You...]

Business

Made in the U.S.A. Should be the #1 Path for Businesses

  Made in the U.S.A. Should be the #1 Path for Businesses by Amy Lignor   The popular show called “Shark Tank” offers investors that back up small businesses – businesses that then turn around and make millions and are able to hire more and more American workers each year, still mentions something that breaks the heart in almost every episode. The fact that overseas manufacturers could save the entrepreneur who’s speaking a great … [Read More its Good for You...]

Travel

Where to Vacation? Go Big or Stay Home!

  Where to Vacation? Go Big or Stay Home! by Amy Lignor   We speak about luxury vacations, budget vacations, vacations that are fun for the kids, and many more areas of travel at this time of year. But there is also a category that many do not touch upon because they “assume” it is far too difficult for those on a budget to be able to enjoy these jaw-dropping wonders. However, whether you are a backpacker looking to “become a … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]