Google+

Lowrance Continues to Dominate After 60 Years

 

Lowrance Continues to Dominate After 60 Years 

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?

Founded by Darrell J. Lowrance, the company revolutionized the fishing industry with the design and manufacture of the original FISH LO-K-TOR – the first transistorized sonar product to display individual fish and show their depths. The FISH LO-K-TOR is one of the most prolific sonar devices ever produced, with over 1 million sold from 1959 to 1984. Throughout its long and successful history, Lowrance continued to break new ground in marine electronics and is credited with introducing the first sonar unit to include a micro-processor; patenting a low-profile Skimmer® transducer capable of high-performance at boat speeds up to 70 mph; introducing the world’s first hand-held GPS for under $500; developing the world’s first liquid-crystal display (LCD) product with integrated GPS, mapping and sonar capabilities; and patenting a sonar system with an interactive display.

Timeline of Notable Events:

1959 – Lowrance introduces the first FISH-LO-K-TOR portable sonar unit, also known as the “Little Green Box.” It quickly becomes the most popular sonar in the world – with more than 1 million produced between 1959 and 1984.

1974 – Lowrance produces its first graph recorder, the LRG-600, combining a flasher and a paper chart in one box.

1979 – Lowrance introduces the LDD-1800, one of the first digital depth sounders to be controlled by a tiny, built-in computer. It shows only the bottom depth in large digital numbers and requires no controls. This is Lowrance’s first completely automatic depth sounder.

1982 – Lowrance Unveils the X-15. This computerized chart uses a 10-key keypad instead of a range knob. Another innovative feature is its capability to show separate targets that are as little as one-inch apart — something no other sonar unit of any kind could accomplish.

1985 – Lowrance introduces the legendary X-16 paper graph recorder, which is selected by a team of scientists to be the sonar used in Operation Deepscan – an expedition to explore Scotland’s, Loch Ness.

1988 – Lowrance diversifies into the navigation market and introduces its first Loran-C products, the LMS-200 and LMS-300. Boasting wide LCD screens, these dual-purpose units have both a Loran-C receiver and sonar capabilities. These are also the first units with menus, making it easy to fine-tune the device.

1995 – Lowrance introduces the GlobalMap 2000, the world’s first LCD product to offer integrated GPS, mapping and sonar capabilities.

2006 – Lowrance is purchased by Simrad Yachting. This merger creates Navico, now the largest recreational marine electronics manufacturer in the world.

2008 – Lowrance announces a complete overhaul to its line of GPS and sonar devices with the introduction of the Lowrance High Definition Systems (HDS). These multifunction displays mark the first use of the renowned Navico Operating System (NOS), and greatly extend the functionality of the Lowrance line to include radar, AIS, real-time weather, integrated audio and advanced sonar imaging options.

2009 – Lowrance makes sonar history with the introduction of its game-changing DownScan Imaging™, giving anglers a photo-like image of what is directly beneath their boat. Rocks look like rocks, trees look like trees and fish look like fish.

 

Today, Lowrance continues to push the envelope. Recent innovations include the award-winning StructureScan® 3D, SideScan, and DownScan Imaging, independent dual channel CHIRP sonar, StructureMap™, Broadband Radar™ and SiriusXM® Weather Chart Overlay. The company’s current line of multifunction displays and fishfinders range from the affordable and reliable Hook series, to the standalone Elite-Ti series, to the full-feature HDS series. Light years away from the days of the FISH-LO-K-TOR, the company’s latest release, the revolutionary HDS Carbon series adds a high-performance dual-core processor, multi-touch SolarMAX™ HD screen, dual channel CHIRP and Network Dual Sounder to the proven features that have made HDS multifunction displays the choice of anglers at all levels around the world.

Lowrance’s 60 years of constant innovation have all been focused on helping anglers get the most out of their time on the water. This rich heritage has set Lowrance at the pinnacle of recreational marine electronics, and paves the way for what will easily be another 60 years of industry domination.

To learn more go to www.lowrance.com

Original Source: Sportsmans Lifestyle.com 

Entertainment

For movies opening June 16, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening June 16, 2017 BIG BUDGET FILMS 47 Meters Down (PG-13 for bloody images, intense peril and brief profanity) Harrowing tale of survival revolving around two sisters (Mandy Moore and Claire Holt) vacationing in Mexico whose scuba diving adventure turns into a desperate fight for their lives when their cage drops to the … [Read More its Good for You.....]

Books

Author Expounds on Labor of Love

  Peter Brav The “331 Innings” Interview with Kam Williams Author Expounds on Labor of Love Peter Brav is not much of a baseball player but he's written three novels where the diamond provides a setting for triumph over adversity in one way or another. Sneaking In (set during the 1999 Yankees championship season), The Other Side Of Losing (set during a Chicago Cubs championship season) and now 331 Innings (set in a small Nebraska town). … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

How to Hire a Winner in Real Estate

  How to Hire a Winner in Real Estate by Amy Lignor   You want to buy that new house because the twins are on their way. Little Betty and Little John are already there, but who knew you would have even more so soon? What’s that? Oh…well, of course, in order to buy that new home with four bedrooms instead of two, you will also need to sell your present homestead in order to get the money needed to start paying on a new one. And, of … [Read More its Good for You.....]

Lifestyle

Ejogo’s Largo!

    Carmen Ejogo The “It Comes at Night” Interview with Kam Williams Ejogo's Largo! Carmen Ejogo has established a distinguished career in both feature films and television. She is best known thus far for her leading role of civil rights activist ‘Coretta Scott King’ opposite David Oyelowo in Ava DuVernay's universally acclaimed SELMA as well as being singled out for her ‘mind-blowing’ lead role as Sister in SPARKLE alongside … [Read More its Good for You...]

Outdoors

Living the ‘Skiff Life”

  Living the ‘Skiff Life" By Craig Lamb Fishing hard. Playing harder. Cruising the skinniest of water, or heading out miles away from shore into the blue water. Doing the heavy lifting and transporting the goods for a job. Spending quality time with family and friends on a secluded beach. Watersports? Yep, you do that too. Scuba diving over a wreck in the bay. Snorkeling over a reef on the lookout for a lobster dinner. All of the above … [Read More its Good for You...]

Sports

Experience the College World Series of Omaha: “The Greatest Show on Dirt!”

  Experience the College World Series of Omaha: “The Greatest Show on Dirt!” by Amy Lignor   Baseball lovers, the time is upon us. The College World Series of Omaha is gearing up for 2017! Opening Celebration Day will be held on Friday, June 16th. Free and open to the public, activities begin at 9:10 a.m. (CDT) with team practices followed by team autograph sessions. The CWS Fan Fest will provide family-friendly entertainment, … [Read More its Good for You...]

Business

Your Investment Adviser Has New Rules

  Your Investment Adviser Has New Rules by Amy Lignor   So, what is a fiduciary? It’s quite simple, really. A fiduciary is any person whose recommendations for buying or selling allocations are in the client’s best interest. They are the people out there who give you that ultimate advice when it comes to contributions, distributions, IRA’s, annuities, insurance policies, and so much more. They are also the people who take … [Read More its Good for You...]

Travel

Adventure Trips That “Erupt” with Excitement

  Adventure Trips That “Erupt” with Excitement by Amy Lignor   This is one of those articles for that ‘Indiana Jones’ breed out there who wants nothing but excitement, adventure and a bit of living-on-the-edge when it comes to where they wish to spend their summer vacation. Yes, there are those groups of travelers out there that find nothing cooler than heading to the hottest places in the world that could literally erupt at any … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]