Google+

Lowrance Continues to Dominate After 60 Years

 

Lowrance Continues to Dominate After 60 Years 

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?

Founded by Darrell J. Lowrance, the company revolutionized the fishing industry with the design and manufacture of the original FISH LO-K-TOR – the first transistorized sonar product to display individual fish and show their depths. The FISH LO-K-TOR is one of the most prolific sonar devices ever produced, with over 1 million sold from 1959 to 1984. Throughout its long and successful history, Lowrance continued to break new ground in marine electronics and is credited with introducing the first sonar unit to include a micro-processor; patenting a low-profile Skimmer® transducer capable of high-performance at boat speeds up to 70 mph; introducing the world’s first hand-held GPS for under $500; developing the world’s first liquid-crystal display (LCD) product with integrated GPS, mapping and sonar capabilities; and patenting a sonar system with an interactive display.

Timeline of Notable Events:

1959 – Lowrance introduces the first FISH-LO-K-TOR portable sonar unit, also known as the “Little Green Box.” It quickly becomes the most popular sonar in the world – with more than 1 million produced between 1959 and 1984.

1974 – Lowrance produces its first graph recorder, the LRG-600, combining a flasher and a paper chart in one box.

1979 – Lowrance introduces the LDD-1800, one of the first digital depth sounders to be controlled by a tiny, built-in computer. It shows only the bottom depth in large digital numbers and requires no controls. This is Lowrance’s first completely automatic depth sounder.

1982 – Lowrance Unveils the X-15. This computerized chart uses a 10-key keypad instead of a range knob. Another innovative feature is its capability to show separate targets that are as little as one-inch apart — something no other sonar unit of any kind could accomplish.

1985 – Lowrance introduces the legendary X-16 paper graph recorder, which is selected by a team of scientists to be the sonar used in Operation Deepscan – an expedition to explore Scotland’s, Loch Ness.

1988 – Lowrance diversifies into the navigation market and introduces its first Loran-C products, the LMS-200 and LMS-300. Boasting wide LCD screens, these dual-purpose units have both a Loran-C receiver and sonar capabilities. These are also the first units with menus, making it easy to fine-tune the device.

1995 – Lowrance introduces the GlobalMap 2000, the world’s first LCD product to offer integrated GPS, mapping and sonar capabilities.

2006 – Lowrance is purchased by Simrad Yachting. This merger creates Navico, now the largest recreational marine electronics manufacturer in the world.

2008 – Lowrance announces a complete overhaul to its line of GPS and sonar devices with the introduction of the Lowrance High Definition Systems (HDS). These multifunction displays mark the first use of the renowned Navico Operating System (NOS), and greatly extend the functionality of the Lowrance line to include radar, AIS, real-time weather, integrated audio and advanced sonar imaging options.

2009 – Lowrance makes sonar history with the introduction of its game-changing DownScan Imaging™, giving anglers a photo-like image of what is directly beneath their boat. Rocks look like rocks, trees look like trees and fish look like fish.

 

Today, Lowrance continues to push the envelope. Recent innovations include the award-winning StructureScan® 3D, SideScan, and DownScan Imaging, independent dual channel CHIRP sonar, StructureMap™, Broadband Radar™ and SiriusXM® Weather Chart Overlay. The company’s current line of multifunction displays and fishfinders range from the affordable and reliable Hook series, to the standalone Elite-Ti series, to the full-feature HDS series. Light years away from the days of the FISH-LO-K-TOR, the company’s latest release, the revolutionary HDS Carbon series adds a high-performance dual-core processor, multi-touch SolarMAX™ HD screen, dual channel CHIRP and Network Dual Sounder to the proven features that have made HDS multifunction displays the choice of anglers at all levels around the world.

Lowrance’s 60 years of constant innovation have all been focused on helping anglers get the most out of their time on the water. This rich heritage has set Lowrance at the pinnacle of recreational marine electronics, and paves the way for what will easily be another 60 years of industry domination.

To learn more go to www.lowrance.com

Original Source: Sportsmans Lifestyle.com 

REQUEST INFORMATION

Entertainment

For movies opening August 18, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening August 18, 2017 BIG BUDGET FILMS The Hitman's Bodyguard (R for graphic violence and pervasive profanity) Unlikely-buddies comedy about an ace bodyguard (Ryan Reynolds) who grudgingly helps a notorious assassin (Samuel L. Jackson) negotiate a dangerous gauntlet en route to the Hague where he's set to testify in 24 … [Read More its Good for You.....]

Lifestyle

The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo

  The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo by Amy Lignor   Each and every year the Wildlife Conservation Expo is held to address situations out there that are harming our world and its animal inhabitants. This time around, WCN’s annual Fall Wildlife Conservation Expo in October, will be focusing on various issues, but it is the King of the Jungle who will be taking center stage. For those who are … [Read More its Good for You...]

Outdoors

How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar

  How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar  by Edwin Evers When it comes to electronics, a question I get asked a lot is, “How do you customize your fish finder settings at the beginning of a day on the water?” The short answer is, “I don’t.”   You might think that a guy who makes his living with a rod and reel and who’s always looking for ways to tweak a lure or find a stronger knot would spend a … [Read More its Good for You...]

Sports

College Football Arriving Soon!

  College Football Arriving Soon! by Amy Lignor   Ask any college football fan and they will tell you that it seems like an eternity waiting for the season to begin. But, have no fear, the kick-off to the college season is almost here, with Colorado State and Oregon State hitting the field on Saturday, August 26th at 2:30 p.m. ET. On the same day, fans of Oregon State and Colorado State will see an active match-up, and Portland … [Read More its Good for You...]

Travel

Going Back in Time on the Ultimate Steamboat Vacation

  Going Back in Time on the Ultimate Steamboat Vacation by Amy Lignor   Many people love taking a cruise. But it is the river cruise on that glorious steamboat that not only offers all the benefits a big ocean liner offers, but also creates a more personalized, intimate vacation experience. It is a unique recipe: being able to witness stunning landscapes, mixed with amazing history, while dining on acclaimed regional cuisine and … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance your home, you need to do it ASAP. If choosing to wait too much longer, homeowners across the … [Read More its Good for You.....]

Business

Umbrella Insurance: The Safety Net You Need

  Umbrella Insurance: The Safety Net You Need by Amy Lignor   The realm of insurance is just about the most difficult maze to get through. Each and every day it seems the financial and insurance industries are changing. What is not changing, however, is the fact that lawsuits fill up the courts more and more – lawsuits that award cash to third parties even if you don’t happen to have that cash saved. More and more, the words “umbrella … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period represented a window of opportunity for African-Americans... Many [Black] political leaders emerged … [Read More its Good for You...]