Google+

Keyboard-in-Mouth – Don’t Let it Strike!

 

Keyboard-in-Mouth – Don’t Let it Strike!

 

Here is the medical issue: “Foot-and-mouth disease is an infectious, sometimes fatal viral disease that affects cloven-hoofed animals. The virus causes a high fever, followed by blisters inside the mouth and on the feet that may rupture and cause lameness.”

 

NOW – take ‘foot’ out and insert ‘keyboard,’ and you have a serious disease – again, viral – that could not only cause your company to become lame in the eyes of potential clients, but can also absolutely destroy your success.

 

Everyone knows in this day and age of constant social media marketing, and the ability we all have to open our mouths and make big mistakes – that just one mistake can bring about destruction if ‘sent out’ over the World Wide Web. Although fame like this can help a celebrity’s career, a business is not so lucky.

 

No matter what size a company is in 2013, they must utilize social media platforms in order to bring their brand to the forefront of consumers’ minds. Not only do they need to be great businesspeople and offer products and/or services that are far and away better than their competition – but they also have to learn to be firefighters and politicians in order to control what marketing goes out and how it sounds to the public.

 

What you say and how you say it is the most important part of a social media marketing strategy. Now this isn’t about what slogan you want to have. “Nike…Just Do It!” This is not going to offend, it is a marketing slogan that supposedly is cool and brings in the clients. However, when you have a blog, or a video about your company; when you host events, speak at engagements, send out news and updates over your website 24/7, etc. – your best words have to be forward and nothing bad can be stated. Because, let’s face it, once you hit ‘submit,’ you can’t get back the mistake you made.

 

There have been true social media disasters for companies over the years. And the main reason for these was because they did not take the time to plan. Instead of hiring a ‘killer’ Social Media Team (like Be First Media Group and Simplify360), they were in too big of a hurry and paid big for that mistake.

 

Even though it is called the public arena, it is far more like a bullfighting ring when your positive goes negative. You need to be able to have someone monitoring your information 24/7 so that even if something were to go awry, they can put out the blaze before you see your customers run away in a cloud of smoke. Some mega-corporations invest millions of dollars on their social media advertising. And, although your company may certainly not be in that higher echelon that has that much in the company vault, there is still a team that can help.

 

What many do not realize is that being silent is just as negative as posting a true screw-up. Because if your site is not updated, maintained and promoted continuously, people simply lose interest. Your activity is nil, therefore your client’s activity is nil. They want to find something new. They want intelligent and humorous inventions, innovations and research that they need to know in order to continue on with your company. And if they’re happy, they create massive ‘buzz’ that brings their friends and followers through your doors.

 

Social media marketing is an integral part of what you do, so not taking the time to do it well is a sword through the heart of your profits. Generating relationships is one thing, but building them and then maintaining them is something else.

 

Your online image is a must, so the creation of that image has to be looked over from the start. How do you build an online image? Well…first you have to know the ins-and-outs of social media, which you won’t have time to learn. Which means, the Be First_logo_FINALteam you hire will know the difference between Facebook, LinkedIn, Google+ and Tumblr. They will know what sectors of the population you need to reach, and they will absolutely know the hottest and latest trends that you and your company has to be a part of.

 

Remember, one sound bite (and, no, not byte) can come back and destroy – just ask those politicians out there who are not sitting in the chair they assumed they’d be sitting in right now. And when the press, users, followers, friends and the entire social media world replays that sound bite for everyone else to hear or read, the waters of profit quickly turn into shark-infested waters.

 

Avoid the keyboard-in-mouth disease by hiring the ultimate Social Media Team today.

 

Be First Media Group

Simplify360

 

Entertainment

Love Gurus Date Despite Philosophical Differences in Delightful Romantic Romp

  The Bounce Back Film Review by Kam Williams Love Gurus Date Despite Philosophical Differences in Delightful Romantic Romp   Love guru Matthew Taylor (Shemar Moore) is the author of the new best seller, "The Bounce Back." Accompanied by his enterprising business manager, Terry (Bill Bellamy), he's been hawking the self-help book on plenty of TV and radio programs. Since Terry believes that "Image is everything," he's concerned that … [Read More its Good for You.....]

Books

Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This

  Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This Book Review by Amy Lignor What began in an unforgettable Volume 1—living Jerry Hall’s story and dealing with the heart-wrenching issues of the Viet Nam* War—continues here. The action of battle, fraught with the unending horrors that the “unwanted veterans” dealt with, grows even more painful. And as war comes closer to an end, what should have been peaceful … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Gain all Access Mobility with Roundabout Woodsman

Gain all Access Mobility with Roundabout Woodsman By Craig Lamb You are a waterfowler hunting solo with your prized retriever. Getting to the blind takes a four-wheel drive to pull through mud holes and keep on the two-track. Behind your truck is that aluminum jon boat. Launching that beast alone is a real hassle. Get it launched and you spend more time loading all the gear, a dog and yourself. All of the above is part of the fun, maybe, of … [Read More its Good for You...]

Outdoors

Gain all Access Mobility with Roundabout Woodsman

Gain all Access Mobility with Roundabout Woodsman By Craig Lamb You are a waterfowler hunting solo with your prized retriever. Getting to the blind takes a four-wheel drive to pull through mud holes and keep on the two-track. Behind your truck is that aluminum jon boat. Launching that beast alone is a real hassle. Get it launched and you spend more time loading all the gear, a dog and yourself. All of the above is part of the fun, maybe, of … [Read More its Good for You...]

Sports

The Best & Worst (So Far) of the 2016 NFL Season

  The Best & Worst (So Far) of the 2016 NFL Season by Amy Lignor     Okay…we’re almost dead center, folks, so it’s time to sum up the best and silliest actions and reactions that the 2016 NFL season has provided fans thus far.   Analysts are always yapping, and most likely nothing they say will actually come true. However, right now almost everyone is agreeing to the fact that Tom Brady has a score to settle. Yes, … [Read More its Good for You...]

Business

Charity Begins at Home

  Charity Begins at Home by Amy Lignor   Turning a blind eye is easy for some; preferred by others. But the fact is that the bad doesn’t become good – in any area – unless eyes are open wide to not only see what’s occurring, but also to gain the knowledge needed to stop the bad from getting even worse. Remarks are made about “other countries” and what they do wrong when it comes to the harming of animals for profit. However, in … [Read More its Good for You...]

Travel

Exploring the Holidays Around the Globe

  Exploring the Holidays Around the Globe by Amy Lignor   Thanksgiving has been had. Games have been watched and the golden turkey has caused a great many belts to be loosened. So…here it comes!   From hanging the stockings on the chimney with care to the red-nosed reindeer who had to be there; from Santa heading down that chimney just right to lovely sleigh bells ringing softly in the night, the holiday season is a truly … [Read More its Good for You...]

Green Living

Forecasting Climate Change

  Forecasting Climate Change by Amy Lignor As with anything in this world, it depends on whose opinion or observations you trust as to just how bad climate change is becoming. As 2016 begins to wrap up, climate scientists, atmospheric physicists, chemists, oceanographers – you name it – no one can come up with any other explanation for climate change and the warming of our planet other than human activity. How fast is it happening? … [Read More its Good for You...]