Google+

Keyboard-in-Mouth – Don’t Let it Strike!

 

Keyboard-in-Mouth – Don’t Let it Strike!

 

Here is the medical issue: “Foot-and-mouth disease is an infectious, sometimes fatal viral disease that affects cloven-hoofed animals. The virus causes a high fever, followed by blisters inside the mouth and on the feet that may rupture and cause lameness.”

 

NOW – take ‘foot’ out and insert ‘keyboard,’ and you have a serious disease – again, viral – that could not only cause your company to become lame in the eyes of potential clients, but can also absolutely destroy your success.

 

Everyone knows in this day and age of constant social media marketing, and the ability we all have to open our mouths and make big mistakes – that just one mistake can bring about destruction if ‘sent out’ over the World Wide Web. Although fame like this can help a celebrity’s career, a business is not so lucky.

 

No matter what size a company is in 2013, they must utilize social media platforms in order to bring their brand to the forefront of consumers’ minds. Not only do they need to be great businesspeople and offer products and/or services that are far and away better than their competition – but they also have to learn to be firefighters and politicians in order to control what marketing goes out and how it sounds to the public.

 

What you say and how you say it is the most important part of a social media marketing strategy. Now this isn’t about what slogan you want to have. “Nike…Just Do It!” This is not going to offend, it is a marketing slogan that supposedly is cool and brings in the clients. However, when you have a blog, or a video about your company; when you host events, speak at engagements, send out news and updates over your website 24/7, etc. – your best words have to be forward and nothing bad can be stated. Because, let’s face it, once you hit ‘submit,’ you can’t get back the mistake you made.

 

There have been true social media disasters for companies over the years. And the main reason for these was because they did not take the time to plan. Instead of hiring a ‘killer’ Social Media Team (like Be First Media Group and Simplify360), they were in too big of a hurry and paid big for that mistake.

 

Even though it is called the public arena, it is far more like a bullfighting ring when your positive goes negative. You need to be able to have someone monitoring your information 24/7 so that even if something were to go awry, they can put out the blaze before you see your customers run away in a cloud of smoke. Some mega-corporations invest millions of dollars on their social media advertising. And, although your company may certainly not be in that higher echelon that has that much in the company vault, there is still a team that can help.

 

What many do not realize is that being silent is just as negative as posting a true screw-up. Because if your site is not updated, maintained and promoted continuously, people simply lose interest. Your activity is nil, therefore your client’s activity is nil. They want to find something new. They want intelligent and humorous inventions, innovations and research that they need to know in order to continue on with your company. And if they’re happy, they create massive ‘buzz’ that brings their friends and followers through your doors.

 

Social media marketing is an integral part of what you do, so not taking the time to do it well is a sword through the heart of your profits. Generating relationships is one thing, but building them and then maintaining them is something else.

 

Your online image is a must, so the creation of that image has to be looked over from the start. How do you build an online image? Well…first you have to know the ins-and-outs of social media, which you won’t have time to learn. Which means, the Be First_logo_FINALteam you hire will know the difference between Facebook, LinkedIn, Google+ and Tumblr. They will know what sectors of the population you need to reach, and they will absolutely know the hottest and latest trends that you and your company has to be a part of.

 

Remember, one sound bite (and, no, not byte) can come back and destroy – just ask those politicians out there who are not sitting in the chair they assumed they’d be sitting in right now. And when the press, users, followers, friends and the entire social media world replays that sound bite for everyone else to hear or read, the waters of profit quickly turn into shark-infested waters.

 

Avoid the keyboard-in-mouth disease by hiring the ultimate Social Media Team today.

 

Be First Media Group

Simplify360

 

Entertainment

Raunchy Adaptation of Classic TV Series Arrives on Home Video

  Chips DVD Review by Kam Williams Raunchy Adaptation of Classic TV Series Arrives on Home Video Whenever a classic television series is made into a movie, the buzz always seems to be about whether the screen version will be a creative variation on the theme or merely a campy, cornball, take-the-money-and-run ripoff trading in familiar formulas and shopworn cliches. After all, for every inspired adaptation like Batman (1989), Charlie's … [Read More its Good for You.....]

Books

Gil’s Goodwill!

  Gil Robertson The “Book of Black Heroes” Interview with Kam Williams Gil's Goodwill! For nearly three decades, writer/author Gil L. Robertson, IV has used the written word to enlighten, empower and uplift. The one-time political organizer initially made his mark in entertainment journalism, penning over 50 national magazine covers and contributing bylines to a wide range of publications that include the Los Angeles Times, the Atlanta … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

How to Hire a Winner in Real Estate

  How to Hire a Winner in Real Estate by Amy Lignor   You want to buy that new house because the twins are on their way. Little Betty and Little John are already there, but who knew you would have even more so soon? What’s that? Oh…well, of course, in order to buy that new home with four bedrooms instead of two, you will also need to sell your present homestead in order to get the money needed to start paying on a new one. And, of … [Read More its Good for You.....]

Lifestyle

Ejogo’s Largo!

    Carmen Ejogo The “It Comes at Night” Interview with Kam Williams Ejogo's Largo! Carmen Ejogo has established a distinguished career in both feature films and television. She is best known thus far for her leading role of civil rights activist ‘Coretta Scott King’ opposite David Oyelowo in Ava DuVernay's universally acclaimed SELMA as well as being singled out for her ‘mind-blowing’ lead role as Sister in SPARKLE alongside … [Read More its Good for You...]

Outdoors

Tidewater 230 LXF Combines Luxury, Family Friendly Features

  Tidewater 230 LXF Combines Luxury, Family Friendly Features By Craig Lamb Are you looking for a family friendly, center console fishing rig in the 23-foot class? Your search is over with the 230 LXF from Tidewater Boats. The all-new 230 LXF has a centerline of 23’ with a wide beam spanning 8’ 10.” The boat weighs 3,200 pounds and has a fuel capacity of 95 gallons for peace of mind on long trips. Best balance of performance and fuel … [Read More its Good for You...]

Sports

You Don’t Have to be Greek to be a “Zorba” Fanatic

  You Don’t Have to be Greek to be a “Zorba” Fanatic by Amy Lignor   No, the sport is not called ‘Zorba’, but it most definitely fits for this article’s title. This most unusual sport is actually called ‘Zorbing’, and has caught on like wildfire across the globe. And now, seeing as that the NBA has wrapped, with Golden State proving that they were determined to make amends for last season; and with the NHL closing up shop for the season … [Read More its Good for You...]

Business

Add Value with Summer Home Renovation Projects

  Add Value with Summer Home Renovation Projects by Amy Lignor   There are a whole list of summer activities for you and the kids planned. Most of them, of course, you want to be nothing but fun, such as grilling outside on the patio or swimming in the pool. However, having the backyard pool and patio are two things you really need in place before either of those activities could be enjoyed. And building this area could be a great … [Read More its Good for You...]

Travel

Finding Relaxation in the Most Remote Locations of All

    Finding Relaxation in the Most Remote Locations of All by Amy Lignor   It is a fact that the largest travel locations are also beyond popular. Among the downsides of this fact is that when you’re looking for peace, quiet, and basically a chance to do nothing more than spend time with yourself and, perhaps, one other best friend, the most popular places don’t offer that. In other words, it is the most remote (sometimes most … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]