Google+

Just the Facts: Your Target Audience May Not be on Google

 

Just the Facts: Your Target Audience May Not be on Google

 

The audience. Whether you’re referring to a play, a movie, a speaking event, or social media – it is that audience you have to impress, entertain, inform and basically keep as happy as possible. In the business world that audience must be able to enter the doors of your company and leave knowing that they have just been provided with the absolute best in customer satisfaction, products, services, staff experience – everything – so they want to return. But in the social media world that audience becomes even more important. This is the audience you can’t see; these are the ones sitting in the back rows of the darkened movie theatre waiting for the magic, and all your efforts must be put into being so good at what you do that the recommendations, reviews, praise,  and support begins to flow. You have a short time to gain their attention, and a long road ahead when it comes to keeping it.

 

Search engines come into play where the audience is concerned, and with so many out there competing for a business’s business, not to mention members, followers and individuals who will come on board and use their platforms, it is important to remember that your target audience can be found in a multitude of places. So which one is for you? Which platform has more of that target audience that you’re so trying to reach in order to build your company’s brand into something as easy to recognize as the Golden Arches?

 

The ROI when it comes to a business’s marketing plan can be increased significantly when their social media campaign is put out in the right way in the right place to the right people. What facts are out there that perhaps you don’t know about that could help you in your decision-making process? Almost 75% of the people who search on Bing and Yahoo in the travel category are exclusive, which means a travel business just opening its doors, or a new resort, B&B, etc., will only find these travel searchers on the Yahoo Bing Network, effectively erasing Google from the major audience you are trying to reach.

 

Google and Facebook – certainly the two names heard most often in the realm of social media are not, in fact, wise choices when it comes to huge marketing campaigns for specific industries. And when it comes to researching the overall performance of these search engines, yet again, it is that audience that drives their performance numbers.

 

When it comes to Bing, they have approximately fifty million users that are unique and distinct searchers that can only be found on Bing and Yahoo Search; searchers you need in order to grow your business. There are unique searchers across a range of industries: Telecommunications, Automotive, Business, Education, and Retail being the largest. Therefore, if your marketing campaign is not set up correctly, which means if your research is not done beforehand, by the social media team you hire, your ROI will not grow and you will be basically throwing money down the proverbial toilet trying to sell wheelchairs to an audience with a predominantly teen demographic.

 

Although this seems simple enough, it’s not. Not without learning and understanding all the facts. When a company heads to Google and does not advertise with Bing Ads for these industries, as well as others, the ROI for the campaign will decrease sharply. And even though it is still a fact that users do switch off and on between search engines, it is also a fact that predominantly they will stick with the same search engine they grow fond of and never leave.

 

Facts coming from the Audience Buying Power Index (source: comScore), offered a great deal of information to the business community out there who still believed that Google was the one and only search engine that consumers relied upon. What was found, was that over one-hundred-and-fifty million American searchers on the Yahoo Bing Network spent eight percent more than Google searchers in 2012. Fact is, they are the buyers!

 

There are many facts racing around out there across the World Wide Web which brings everything down to research. A social media marketing team has the experience to fully understand what that audience hiding in the back row in the darkness of the theatre wants to read and wants to buy. They understand that the Bing campaigns are useful and that any campaign must be appropriate and made specific so that the audience will not only buy for themselves, but they will tell their friends so that the cash starts flowing.

 

So before putting out that next article, blog or marketing campaign that literally must work in order for the company to continue to build a solid brand, get the facts!

 

www.BeFirstInc.comlogo6518816_md

BeFirst Media Group

Simplify 360

Baret News Wire

Entertainment

For movies opening December 9, 2016

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening December 9, 2016 BIG BUDGET FILMS The Bounce Back (PG-13 for profanity, sexuality and brief drug use) Romantic comedy about a charismatic relationship guru (Shemar Moore) who falls in love with a skeptical fellow therapist (Nadine Velazquez) he meets while on a book tour promoting his new best seller. Supporting cast … [Read More its Good for You.....]

Books

Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This

  Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This Book Review by Amy Lignor What began in an unforgettable Volume 1—living Jerry Hall’s story and dealing with the heart-wrenching issues of the Viet Nam* War—continues here. The action of battle, fraught with the unending horrors that the “unwanted veterans” dealt with, grows even more painful. And as war comes closer to an end, what should have been peaceful … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Paging Norman Rockwell

  Paging Norman Rockwell by Amy Lignor   For those who may not have had the pleasure before – and all you true Christmas “classic” lovers who have always wanted to see it – Stockbridge, Massachusetts, is the most brilliant and beautiful place during the holiday season. Made famous by the original Norman Rockwell, whose museum is part of the line of historic buildings making up that classic Main Street, Stockbridge is dressed up … [Read More its Good for You...]

Outdoors

Winterization Tips from Yamaha Outboards

  Winterization Tips from Yamaha Outboards By Craig Lamb Every hardcore angler wants to go fishing at the first sign of warm weather in spring. The last thing any fisherman wants is cutting a trip short because of mechanical problems with an outboard engine.   The best way to avoid problems, and enjoy trouble-free time on the water, is by preparing ahead of time. That begins now. Preparing for extended storage efficiently and effectively … [Read More its Good for You...]

Sports

The Best & Worst (So Far) of the 2016 NFL Season

  The Best & Worst (So Far) of the 2016 NFL Season by Amy Lignor     Okay…we’re almost dead center, folks, so it’s time to sum up the best and silliest actions and reactions that the 2016 NFL season has provided fans thus far.   Analysts are always yapping, and most likely nothing they say will actually come true. However, right now almost everyone is agreeing to the fact that Tom Brady has a score to settle. Yes, … [Read More its Good for You...]

Business

We Are Still…All in This Together!

  We Are Still…All in This Together! by Amy Lignor   December 7, 1941. Sunday morning was lovely on the Hawaiian island of Oahu. A typical Sunday, in fact, where people were moving calmly and in a relaxed “weekend-mode” stance at the U.S. Navy’s Pacific Fleet Headquarters. Just before the clocks struck 8:00 a.m., however, the country of Japan launched planes from six aircraft carriers in what would be considered the “first wave” of … [Read More its Good for You...]

Travel

Exploring the Holidays Around the Globe

  Exploring the Holidays Around the Globe by Amy Lignor   Thanksgiving has been had. Games have been watched and the golden turkey has caused a great many belts to be loosened. So…here it comes!   From hanging the stockings on the chimney with care to the red-nosed reindeer who had to be there; from Santa heading down that chimney just right to lovely sleigh bells ringing softly in the night, the holiday season is a truly … [Read More its Good for You...]

Green Living

Forecasting Climate Change

  Forecasting Climate Change by Amy Lignor As with anything in this world, it depends on whose opinion or observations you trust as to just how bad climate change is becoming. As 2016 begins to wrap up, climate scientists, atmospheric physicists, chemists, oceanographers – you name it – no one can come up with any other explanation for climate change and the warming of our planet other than human activity. How fast is it happening? … [Read More its Good for You...]