Just the Facts: Your Target Audience May Not be on Google


Just the Facts: Your Target Audience May Not be on Google


The audience. Whether you’re referring to a play, a movie, a speaking event, or social media – it is that audience you have to impress, entertain, inform and basically keep as happy as possible. In the business world that audience must be able to enter the doors of your company and leave knowing that they have just been provided with the absolute best in customer satisfaction, products, services, staff experience – everything – so they want to return. But in the social media world that audience becomes even more important. This is the audience you can’t see; these are the ones sitting in the back rows of the darkened movie theatre waiting for the magic, and all your efforts must be put into being so good at what you do that the recommendations, reviews, praise,  and support begins to flow. You have a short time to gain their attention, and a long road ahead when it comes to keeping it.


Search engines come into play where the audience is concerned, and with so many out there competing for a business’s business, not to mention members, followers and individuals who will come on board and use their platforms, it is important to remember that your target audience can be found in a multitude of places. So which one is for you? Which platform has more of that target audience that you’re so trying to reach in order to build your company’s brand into something as easy to recognize as the Golden Arches?


The ROI when it comes to a business’s marketing plan can be increased significantly when their social media campaign is put out in the right way in the right place to the right people. What facts are out there that perhaps you don’t know about that could help you in your decision-making process? Almost 75% of the people who search on Bing and Yahoo in the travel category are exclusive, which means a travel business just opening its doors, or a new resort, B&B, etc., will only find these travel searchers on the Yahoo Bing Network, effectively erasing Google from the major audience you are trying to reach.


Google and Facebook – certainly the two names heard most often in the realm of social media are not, in fact, wise choices when it comes to huge marketing campaigns for specific industries. And when it comes to researching the overall performance of these search engines, yet again, it is that audience that drives their performance numbers.


When it comes to Bing, they have approximately fifty million users that are unique and distinct searchers that can only be found on Bing and Yahoo Search; searchers you need in order to grow your business. There are unique searchers across a range of industries: Telecommunications, Automotive, Business, Education, and Retail being the largest. Therefore, if your marketing campaign is not set up correctly, which means if your research is not done beforehand, by the social media team you hire, your ROI will not grow and you will be basically throwing money down the proverbial toilet trying to sell wheelchairs to an audience with a predominantly teen demographic.


Although this seems simple enough, it’s not. Not without learning and understanding all the facts. When a company heads to Google and does not advertise with Bing Ads for these industries, as well as others, the ROI for the campaign will decrease sharply. And even though it is still a fact that users do switch off and on between search engines, it is also a fact that predominantly they will stick with the same search engine they grow fond of and never leave.


Facts coming from the Audience Buying Power Index (source: comScore), offered a great deal of information to the business community out there who still believed that Google was the one and only search engine that consumers relied upon. What was found, was that over one-hundred-and-fifty million American searchers on the Yahoo Bing Network spent eight percent more than Google searchers in 2012. Fact is, they are the buyers!


There are many facts racing around out there across the World Wide Web which brings everything down to research. A social media marketing team has the experience to fully understand what that audience hiding in the back row in the darkness of the theatre wants to read and wants to buy. They understand that the Bing campaigns are useful and that any campaign must be appropriate and made specific so that the audience will not only buy for themselves, but they will tell their friends so that the cash starts flowing.


So before putting out that next article, blog or marketing campaign that literally must work in order for the company to continue to build a solid brand, get the facts!



BeFirst Media Group

Simplify 360

Baret News Wire


Mark Wahlberg Vehicle Revisits BP Oil Spill

  Deepwater Horizon Blu-Ray Review by Kam Williams Mark Wahlberg Vehicle Revisits BP Oil Spill On April 20, 2010, the Deepwater Horizon drilling rig, located 41 miles off the coast of Louisiana, exploded when high-pressure methane gas blew out the drill pipe. 11 members of the crew perished in the ensuing fiery inferno which engulfed the platform. The accident also caused the worst oil spill in U.S. history, with over 200 million … [Read More its Good for You.....]


Concerned Father Creates Children’s Book Series To Help Make Learning About Valuable Black History Information Fun Again

  Concerned Father Creates Children's Book Series To Help Make Learning About Valuable Black History Information Fun Again   Orlando, FL (January 16, 2017) – EOTO Books & Publishing announced today the immediate release of “The Christopher OluFela Series of Books for Kids” written by father and creative children’s picture book author Lee Chavous. The books take a unique approach to inform young readers of a rich African American … [Read More its Good for You...]


The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]


Groundswell for Chazelle!

  Damien Chazelle The “La La Land” Interview with Kam Williams Groundswell for Chazelle! Damien Chazelle wrote and directed the Academy Award-winning Whiplash which landed five Oscar nominations, including Best Picture and Best Adapted Screenplay for Chazelle. The movie won a trio of Oscars in the Film Editing, Sound Mixing and Supporting Actor (J.K. Simmons) categories. In 2013, his short film of the same name won the Short Film … [Read More its Good for You...]


Carolina Skiff at Miami’s Favorite Boat Show

  Carolina Skiff at Miami's Favorite Boat Show By Craig Lamb You might say “new” is a reoccurring theme of Miami’s favorite boat show coming up soon. A new location with hundreds of new boats, including never-before-seen models being debuted by Carolina Skiff, is a great way to kick off the season. Few boat shows offer buyers the chance to see new boats where they ultimately belong—floating on the water in a real time setting. You can … [Read More its Good for You...]


Can Troy Aikman Win MVP?

  Can Troy Aikman Win MVP? by Amy Lignor   What a strange title for an article, aye? Of course the ‘old man’ of the Dallas Cowboys can’t win MVP. Troy Aikman was an elite QB, with three Super Bowl rings to prove that fact. However, Aikman hasn’t actually suited-up since leaving behind his Cowboys uniform in 2001. The number one overall draft pick in 1989, Aikman was the MVP of Super Bowl XXVII, and was elected to the Pro Football … [Read More its Good for You...]


Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]


The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

2017 Will Be Green!

    2017 Will Be Green! by Amy Lignor   This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls themselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year. So…when we look at a “green” … [Read More its Good for You...]