Google+

Just the Facts: Your Target Audience May Not be on Google

 

Just the Facts: Your Target Audience May Not be on Google

 

The audience. Whether you’re referring to a play, a movie, a speaking event, or social media – it is that audience you have to impress, entertain, inform and basically keep as happy as possible. In the business world that audience must be able to enter the doors of your company and leave knowing that they have just been provided with the absolute best in customer satisfaction, products, services, staff experience – everything – so they want to return. But in the social media world that audience becomes even more important. This is the audience you can’t see; these are the ones sitting in the back rows of the darkened movie theatre waiting for the magic, and all your efforts must be put into being so good at what you do that the recommendations, reviews, praise,  and support begins to flow. You have a short time to gain their attention, and a long road ahead when it comes to keeping it.

 

Search engines come into play where the audience is concerned, and with so many out there competing for a business’s business, not to mention members, followers and individuals who will come on board and use their platforms, it is important to remember that your target audience can be found in a multitude of places. So which one is for you? Which platform has more of that target audience that you’re so trying to reach in order to build your company’s brand into something as easy to recognize as the Golden Arches?

 

The ROI when it comes to a business’s marketing plan can be increased significantly when their social media campaign is put out in the right way in the right place to the right people. What facts are out there that perhaps you don’t know about that could help you in your decision-making process? Almost 75% of the people who search on Bing and Yahoo in the travel category are exclusive, which means a travel business just opening its doors, or a new resort, B&B, etc., will only find these travel searchers on the Yahoo Bing Network, effectively erasing Google from the major audience you are trying to reach.

 

Google and Facebook – certainly the two names heard most often in the realm of social media are not, in fact, wise choices when it comes to huge marketing campaigns for specific industries. And when it comes to researching the overall performance of these search engines, yet again, it is that audience that drives their performance numbers.

 

When it comes to Bing, they have approximately fifty million users that are unique and distinct searchers that can only be found on Bing and Yahoo Search; searchers you need in order to grow your business. There are unique searchers across a range of industries: Telecommunications, Automotive, Business, Education, and Retail being the largest. Therefore, if your marketing campaign is not set up correctly, which means if your research is not done beforehand, by the social media team you hire, your ROI will not grow and you will be basically throwing money down the proverbial toilet trying to sell wheelchairs to an audience with a predominantly teen demographic.

 

Although this seems simple enough, it’s not. Not without learning and understanding all the facts. When a company heads to Google and does not advertise with Bing Ads for these industries, as well as others, the ROI for the campaign will decrease sharply. And even though it is still a fact that users do switch off and on between search engines, it is also a fact that predominantly they will stick with the same search engine they grow fond of and never leave.

 

Facts coming from the Audience Buying Power Index (source: comScore), offered a great deal of information to the business community out there who still believed that Google was the one and only search engine that consumers relied upon. What was found, was that over one-hundred-and-fifty million American searchers on the Yahoo Bing Network spent eight percent more than Google searchers in 2012. Fact is, they are the buyers!

 

There are many facts racing around out there across the World Wide Web which brings everything down to research. A social media marketing team has the experience to fully understand what that audience hiding in the back row in the darkness of the theatre wants to read and wants to buy. They understand that the Bing campaigns are useful and that any campaign must be appropriate and made specific so that the audience will not only buy for themselves, but they will tell their friends so that the cash starts flowing.

 

So before putting out that next article, blog or marketing campaign that literally must work in order for the company to continue to build a solid brand, get the facts!

 

www.BeFirstInc.comlogo6518816_md

BeFirst Media Group

Simplify 360

Baret News Wire

Entertainment

Justice Denied Documentary Chronicles Racist Targeting of Chinese-American Bank

  Abacus: Small Enough to Jail Film Review by Kam Williams Justice Denied Documentary Chronicles Racist Targeting of Chinese-American Bank Asian-Americans are often referred to as the "model minority" because of their  success in the U.S. despite the existence of discrimination which has crippled other ethnic groups. However, the label has also led many a racist to misread Asian modesty as an invitation to treat them like … [Read More its Good for You.....]

Books

Rising Star: The Making of Barack Obama

  Rising Star The Making of Barack Obama  by David J. Garrow William Morrow Hardcover, $45.00 1472 pages ISBN: 978-0-06-264183-0 Book Review by Kam Williams “Barack Obama's speech at the 2004 Democratic National Convention instantly catapulted him into the national spotlight and led to his election four years later as America's first African-American president. In this penetrating biography, David J. Garrow delivers an epic work … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Stunning Stenberg!

  Amandla Stenberg The “Everything, Everything” Interview with Kam Williams Stunning Stenberg! Amandla Stenberg first gained recognition for her role as Rue in The Hunger Games, alongside Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson. After the success of that film, Amandla earned the 2012 Teen Choice Award with Jennifer for Best Film Chemistry. She was also nominated for NAACP Image and Black Reel Awards for that … [Read More its Good for You...]

Outdoors

Finding Bass During a Mixed Spawn Season

  Finding Bass During a Mixed Spawn Season Yamaha Pro Mark Davis Offers Two Solutions For Catching Bass This Spring Warmer-than-normal winter temperatures have shuffled bass spawning schedules on many lakes throughout the country this spring, but Mark Davis has seen it before, and the veteran Yamaha Pro knows just how to approach the problem. “With the milder winter, bass began spawning much earlier than usual this year so when a … [Read More its Good for You...]

Sports

A Sport Where You Feel the Thrill Without Going to the Extreme

  A Sport Where You Feel the Thrill Without Going to the Extreme by Amy Lignor   There are many sports “fanatics” out there who literally dive head-first into an extreme sport in order to get their adrenaline pumping – taking on a sport that comes hand-in-hand with a monumental amount of risk. But for those who are not interested in being scared to death, yet wish to feel the thrill, data has shown that zip lining has become the … [Read More its Good for You...]

Business

The Hottest Locales for Small Business in the U.S.

  The Hottest Locales for Small Business in the U.S. by Amy Lignor   No, Silicon Valley is not being replaced. However, with the Kauffman Foundation releasing its annual Startup Activity Index last week showing, in detail, trends in U.S. business startups for 2017, it was revealed that California has been booted out of first place. The top spot for new businesses to be built and thrive in the United States has been taken over by the big, … [Read More its Good for You...]

Travel

Once Upon a Time Vacations

  Once Upon a Time Vacations by Amy Lignor   Whether you are a lover of history or you simply have the “Beauty & the Beast” obsession – which, according to movie revenue data, millions all over the world are suffering from – just think how amazing it would be to stay in an actual castle. We already know what the beauty would be from the female perspective, but when it comes to the gentlemen out there, just think about how much … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]