Hire a Social Media Manager? Why?
Social Media Managers and Agency’s have become as big a ‘must-have’ in this day and age as oxygen. And there are a number of reasons why.
A Social Media Manager is quite literally a skilled agency or individual that must have an almost overabundance of skills in a great many areas. They frequently wear the ‘hats’ of Blogger, Community Manager, Interactive Strategist, Social Media Planner, Web Analytics Specialist, and more.
They are fully skilled in the worlds of Twitter and Facebook; they have a deep understanding of how to build a company’s social community and platform that includes excellent customer service. They have knowledge of feeds, blogging, micro-blogging and above all they can implement the most successful and measurable programs for your business and your business’s clientele.
Now when a business owner hears all of this, it does not take long to realize that social media and marketing can not be placed far down on the list of ‘things to do’ in order to see their company grow.
So, let’s talk facts. There are a score of marketing and advertising options for companies in all industries. However, when looking at the statistics, all of these options have – in one way or another – a ‘foot’ firmly planted in the internet. Businesses are finding that the World Wide Web is the ‘it’ factor. It is the social media and marketing king, and more and more companies – whether start-ups or long-term – are finding that the social media marketing they wish to accomplish in order to get their name seen and continue to grow, expand and ultimately succeed, has definitely turned into a 24/7 job.
A social media ‘expert’ is as essential to your business as the quarterback is to the Super Bowl team. A Social Media Manager has the skill, knowledge, ideas, creativity and, most importantly, the time to focus all their energies on making your company shine.
Hiring a Social Media Manager increases the ROI of your company, however it takes time. Therefore, a company’s media efforts must begin at ‘Step One’ if they are just starting out – and that step is all about building your company’s platform. The Social Media Manager makes sure that their 100% effort goes into your company’s marketing needs. The goal of creating a solid foundation of a better online presence is what comes from the investment your business makes. ROI increases as traffic increases, it’s as simple as that. Increased traffic to your website + time = higher sales.
Be First, Inc. is a company that has grown larger and larger over time. In fact, many see the incredible work that Be First has done in helping start-ups as well as long-term businesses create and expand their online presence by utilizing their extensive networks. Building, creating and having someone who truly understands the social media world daily focusing on online marketing campaigns, businesses have come to learn that Be First is exactly what they need and expect when it comes to increasing sales and increasing their dominance on the Web.
Having a Social Media Agency on you side, like the skilled individuals that make up the Be First team, also means having an absolute partner that understands the intricacies of everything from Twitter to Pinterest to Facebook and has the ability to control and focus on all your company’s needs when it comes to content marketing for inbound traffic and new lead generation.
As everyone knows – individuals and businesses – the world of blogging has become a huge enterprise. In fact, the more bloggers, the more networks. When one person speaks about a product – over a hundred thousand have the ability to hear all about it by nightfall simply because a blog attached to a blog and so on. For a business, having articles and blogs posted several times a week, with the correct postings made to the right platforms, more attention and Brand Awareness is generated for your company.
As a company with a new service or product, you will be able to get into the ‘market awareness’ by testing ideas and products, and gathering necessary feedback to grow. Your entire company will benefit from not only having that Social Media Manager to ‘watch over’ and make sure that all of your products, services, new information and updates get out to the right platforms, but the company will also benefit from receiving the education necessary in the 21st Century to learn all about how social media works and how each employee can add more value to the company, itself.
Now is the time to move forward. But, remember, without that dedicated ‘team member’ who has the skills necessary to make your company a huge part of the social media world – the path will be a whole lot harder.
Be Smart. Be Resourceful. Be First!
Until Next Time, Everybody
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