~ James Moore
First it was the key on the cell phone that had to be there in order to get through long voicemails, or to be transferred to another department. But the # has grown up over the yeas and is now a leading symbol in this world, with businesses relying on it more and more often to increase their name across the Internet.
Twitter can take the praise for this particular icon when it comes to passionate usage by the world, but the social media/PR team must take credit when they understand and are able to utilize the symbol well, often, and at the correct times to reach target audiences with events, contests, news and more. There is literally one thing that the hashtag and Be First Social Media Team have in common: Companies, especially small businesses, need these two in order to increase profit and swim with the big fish.
By using the hashtag, small-business owners are automatically able to get the word out about anything and everything they have to announce in seconds. And when Be First is behind the promotion and advertising of the campaign, then that little hashtag can bring in more money than you could possibly imagine.
Target audiences are drawn in by the hashtag. It is a quick and easy way to receive information, while at the same time a simple way to talk to the customer. A true personal conversation has to commence in this day of business in order for companies to become true successes in the marketplace, and the hashtag (with the ability and knowledge of Be First behind it), makes the customer extremely happy with your business, creating more ‘buzz’ over the Internet, more sharing, and a higher return on investment.
When it comes to analytics and taking apart a campaign to see what the issues or problems may be; as well as when first building the campaign – the hashtag is necessary, The symbol marks keywords or topics that must be seen in a Tweet, and it is a truly powerful tool to reach every platform and application across the electronic landscape.
There is nowhere you can go where you will not find this icon. Even though Twitter brought it to life, business-to-business companies that Be First takes care of use the hashtag from LinkedIn to Google+.
And when talking about the core of a campaign or the core of a successful business, the hashtag is an integral part of that core that helps with creative and imaginative ways to hold contests, promote events in a franchise, give out ideas, talk about products, and even offer the latest news n the industry itself, in order to keep the customer up-to-date and interested.
Tens of thousands (and far more, if you really investigate), hashtags are used on a daily basis. And when we are living in such a fast-paced world where your target audience is in a hurry, these hashtags are true blessings. The people out there you are trying to sell to have jobs, kids, anxiety, daily lives that are full with chores and basics that have to be done – but when that hashtag appears, they can quite easily take the time out (and do) to focus on what you and your company have to say.
Content is key – which is what every social media/PR team will tell you when you bring them on board. However, make sure that the team hired understand that the content given must not only be informative, amusing, and interesting to bring the client back again and again; but must also be put out there in the digital universe at the right time of day. The analytics – the work that must be put into a campaign – is imperative for your company to grow. But the 24/7 customer service; the constant presence of someone watching how your company is doing versus others, is something you can not live without.
In other words, to get in on the # lifestyle, make sure to hire the social media/PR team that knows exactly what it is and how best to use it!
For more information Contact the Social Media / PR Team at: BeFirst Media Group