Google+

Great Expectations

 

 by James Moore

Nope…it’s not the book we’re talking about here. However, for small businesses looking ahead it is the digital world where those great expectations lie. They need to know how social media can and will help them if they turn the reins over to a social media/PR team that knows what they’re doing.

 

It’s hard to know which way the wind will blow in 2014 for the small business. There are marketing trends galore that the so-called experts seem to talk about each and every day. But the most important ones do come hand-in-hand with finding that right social social team 2media team that will watch over your company 24/7, increase content, update and optimize websites for the surge of mobile users, as well as work with you in order to not only put your brand on the map but also make it a contender to be the next ‘big thing.’

 

It is not implausible nor impossible for a small business to grow rapidly in 2014. In fact, the small business outlook, when putting the whole Obamacare debate aside, is extremely healthy. It looks more positive than it has in many years for the small business to be able to utilize social media to increase ROI and gain popularity with the consumer.

 

Yes, chivalry goes go a long way and we’ve spoken about this in the past. This has not changed. 2014 wants customer service to be well done. And with the increase in mobile users (which means there is no time for messing around), consumers want faster and nicer service from the website and the company behind that website. Questions need to be answered, real-time issues need to be presented, and any negativity or angry customers need to be placated as soon as possible.

 

Whether you wish it to be the truth or not, face-to-face interaction has dropped. Everything seems to involve computers and cell phones when it comes to actually speaking or interacting with another person. Which means garnering the ‘buzz factor’ is the biggest its ever been. To get a certain group talking about you in a positive light will immediately spread to other groups, and so on.

 

Unlike television, the digital world will now combine both the advertising with the social interaction in order to sell products. It will no longer be a banner or an event posted on a businesses’ doors that bring the customer’s in – your business will have to be responsive on the web, turning that plain old advertisement into a social interaction with clients.

 

This has a great deal to do with the work of the social media team, seeing as that this is the one group of professionals that have Social Media teammerged the advertising marketing industry with the digital world. They realize that no longer can you simply post an ad somewhere people will see it. Yes, they may see it and even approve or applaud the ad, but without the real-time social interaction from the company – offering updated data on products and their industry around-the-clock – than the advertisement becomes nothing more than eye-candy…that is forgotten by the consumer once they click forward to the next page.

 

Let’s be honest, with this move brings on a whole new career path that was once lost in the business world. Very small business will have to have a ‘face’ that consumers can see, talk to, and then decide whether or not they feel that person is being honest and upfront about their company, service, and/or product.

 

It seems silly to say that there is no more face-to-face in this world because everyone has buried themselves so deep in their electronic world that they no longer see real people; and then say that there must be a ‘face’ in the digital world for a company to succeed. But it’s actually irony that people have chosen to look away from real humans just to get upset if the company they choose doesn’t have a real human on the Web to talk to. But…that’s the way the digital world goes.

 

In 2014 there are great expectations for small business owners. And those great expectations can be achieved, but only with the power and knowledge of the social media/PR team that knows how to get the job done right.

To Learn more visit: BeFirst Media Group

 

 

,

Entertainment

Mark Wahlberg Vehicle Revisits BP Oil Spill

  Deepwater Horizon Blu-Ray Review by Kam Williams Mark Wahlberg Vehicle Revisits BP Oil Spill On April 20, 2010, the Deepwater Horizon drilling rig, located 41 miles off the coast of Louisiana, exploded when high-pressure methane gas blew out the drill pipe. 11 members of the crew perished in the ensuing fiery inferno which engulfed the platform. The accident also caused the worst oil spill in U.S. history, with over 200 million … [Read More its Good for You.....]

Books

Concerned Father Creates Children’s Book Series To Help Make Learning About Valuable Black History Information Fun Again

  Concerned Father Creates Children's Book Series To Help Make Learning About Valuable Black History Information Fun Again   Orlando, FL (January 16, 2017) – EOTO Books & Publishing announced today the immediate release of “The Christopher OluFela Series of Books for Kids” written by father and creative children’s picture book author Lee Chavous. The books take a unique approach to inform young readers of a rich African American … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Groundswell for Chazelle!

  Damien Chazelle The “La La Land” Interview with Kam Williams Groundswell for Chazelle! Damien Chazelle wrote and directed the Academy Award-winning Whiplash which landed five Oscar nominations, including Best Picture and Best Adapted Screenplay for Chazelle. The movie won a trio of Oscars in the Film Editing, Sound Mixing and Supporting Actor (J.K. Simmons) categories. In 2013, his short film of the same name won the Short Film … [Read More its Good for You...]

Outdoors

Carolina Skiff at Miami’s Favorite Boat Show

  Carolina Skiff at Miami's Favorite Boat Show By Craig Lamb You might say “new” is a reoccurring theme of Miami’s favorite boat show coming up soon. A new location with hundreds of new boats, including never-before-seen models being debuted by Carolina Skiff, is a great way to kick off the season. Few boat shows offer buyers the chance to see new boats where they ultimately belong—floating on the water in a real time setting. You can … [Read More its Good for You...]

Sports

Can Troy Aikman Win MVP?

  Can Troy Aikman Win MVP? by Amy Lignor   What a strange title for an article, aye? Of course the ‘old man’ of the Dallas Cowboys can’t win MVP. Troy Aikman was an elite QB, with three Super Bowl rings to prove that fact. However, Aikman hasn’t actually suited-up since leaving behind his Cowboys uniform in 2001. The number one overall draft pick in 1989, Aikman was the MVP of Super Bowl XXVII, and was elected to the Pro Football … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

2017 Will Be Green!

    2017 Will Be Green! by Amy Lignor   This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls themselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year. So…when we look at a “green” … [Read More its Good for You...]