by James Moore
Nope…it’s not the book we’re talking about here. However, for small businesses looking ahead it is the digital world where those great expectations lie. They need to know how social media can and will help them if they turn the reins over to a social media/PR team that knows what they’re doing.
It’s hard to know which way the wind will blow in 2014 for the small business. There are marketing trends galore that the so-called experts seem to talk about each and every day. But the most important ones do come hand-in-hand with finding that right social media team that will watch over your company 24/7, increase content, update and optimize websites for the surge of mobile users, as well as work with you in order to not only put your brand on the map but also make it a contender to be the next ‘big thing.’
It is not implausible nor impossible for a small business to grow rapidly in 2014. In fact, the small business outlook, when putting the whole Obamacare debate aside, is extremely healthy. It looks more positive than it has in many years for the small business to be able to utilize social media to increase ROI and gain popularity with the consumer.
Yes, chivalry goes go a long way and we’ve spoken about this in the past. This has not changed. 2014 wants customer service to be well done. And with the increase in mobile users (which means there is no time for messing around), consumers want faster and nicer service from the website and the company behind that website. Questions need to be answered, real-time issues need to be presented, and any negativity or angry customers need to be placated as soon as possible.
Whether you wish it to be the truth or not, face-to-face interaction has dropped. Everything seems to involve computers and cell phones when it comes to actually speaking or interacting with another person. Which means garnering the ‘buzz factor’ is the biggest its ever been. To get a certain group talking about you in a positive light will immediately spread to other groups, and so on.
Unlike television, the digital world will now combine both the advertising with the social interaction in order to sell products. It will no longer be a banner or an event posted on a businesses’ doors that bring the customer’s in – your business will have to be responsive on the web, turning that plain old advertisement into a social interaction with clients.
This has a great deal to do with the work of the social media team, seeing as that this is the one group of professionals that have merged the advertising marketing industry with the digital world. They realize that no longer can you simply post an ad somewhere people will see it. Yes, they may see it and even approve or applaud the ad, but without the real-time social interaction from the company – offering updated data on products and their industry around-the-clock – than the advertisement becomes nothing more than eye-candy…that is forgotten by the consumer once they click forward to the next page.
Let’s be honest, with this move brings on a whole new career path that was once lost in the business world. Very small business will have to have a ‘face’ that consumers can see, talk to, and then decide whether or not they feel that person is being honest and upfront about their company, service, and/or product.
It seems silly to say that there is no more face-to-face in this world because everyone has buried themselves so deep in their electronic world that they no longer see real people; and then say that there must be a ‘face’ in the digital world for a company to succeed. But it’s actually irony that people have chosen to look away from real humans just to get upset if the company they choose doesn’t have a real human on the Web to talk to. But…that’s the way the digital world goes.
In 2014 there are great expectations for small business owners. And those great expectations can be achieved, but only with the power and knowledge of the social media/PR team that knows how to get the job done right.
To Learn more visit: BeFirst Media Group