Demand is high when it comes to the markets out there. More and more customers, consumers, as well as B2B practices want the ‘Big Three;’ the latest technology, the most high-quality equipment and products, and elite customer service. With the invention of Internet businesses in the consumer realm, the markets are being expanded – with more and more ‘traditional’ companies becoming overshadowed by the ‘latest and greatest.’
However, there are markets out there – industry professionals – who are looking at a very shallow pool when it comes to choosing a supplier of their specific equipment. The optometry/ophthalmology industry is narrow. With 18,000 ophthalmologists, and 50,000 optometrists, the supplier pool of only approximately 100 vendors makes it difficult to find the exact match for their practice’s needs.
From the rural optometrist who might see three or four patients a week to surgical centers and hospitals to the 2,500 retina specialists and surgeons – these professionals do not have time or money to waste. Therefore, they need to get the latest equipment from a reliable source.
There are many obvious reasons why a supplier will fall off the list of preferred companies, but the main one is that the eye care professional needs that solid background in the industry. They need a company that was created by a veteran of the industry, so that they know they are dealing with someone they understand. The knowledge and skill levels need to be there, which means the doctor can be relaxed and confident when making the initial investment.
Budgets are strained. The professional needs to do a lot of thinking before the purchase. They need to weigh the pros and cons of the initial layout versus the return they will see on their investment. This is why, when the facts are taken into account, a pair of companies, Fundus Photo and St. Louis Ophthalmologic, have expanded to become the most reviewed companies in the ‘eye’ of the industry.
It is not a surprise, considering the fact that the founder and owner of both companies is a veteran with more than two-decades of experience in the industry who clearly understands the needs of his clients. From new items to refurbished equipment that has been reconditioned by experts in the field, these two companies provide doctors with the best and most affordable choices out there.
The product lines feature the latest in technological advances for the eye care professional. The equipment is created to better detect, diagnose, treat and cure eye diseases. Doctors are better able to work from their offices; they need to spend no extra money on outside services for their patients and the equipment comes with zero-cost technical support.
These two suppliers satisfy all aspects of the industry’s demands.
A niche industry is a ‘fitted’ industry. It pertains to one very specific business, and they must be able to find the supplier that only works for and with them to better serve their clients. A niche industry is specific, and finding what they require can be far more difficult than the average consumer. They readily recognize the equipment they need and with Fundus, they don’t need to parse through hundreds of thousands of unrelated products to find it.
Fundus Photo, LLC has provided eye care professionals with all the latest technology, and the company is highly-regarded as THE source for optometrists, ophthalmologists, retina surgeons and all other eye care professionals.
Fundus Autofluorescence, the latest advance, offers the eye care professional the best in the industry today.
Linking your practice with a company that has a solid reputation and stands behind their products 100% is a must. That is why Fundus Photo and St. Louis Ophthalmology have become ‘Your Partner in Imaging.’
Visit www.FundusPhoto.com for more information.