When it comes to the consumer, customer service and satisfaction tops the list in this, the 21st Century, when it comes to purchasing. The product, the brand, the company – all have to be of the highest quality. But the most successful suppliers and manufacturers are creating a far more loyal client base that will return again and again, because of the expert teams they have on hand to help at all times.
This not only makes the customer happy, but encourages great word-of-mouth advertising as they spread word of their positive experiences to their colleagues, followers, friends and family.
However, when it comes to the business-to-business community, a great many suppliers and manufacturers forget the fact that they are selling to their consumer. They are selling their products and services to their niche market and they must keep their target audience just as positive.
This is not only because of the advent of social media. It’s just good, solid work ethics and practices. There are many niche markets out there, small industries that are looking though an equally small, well-defined list of suppliers for their necessary items. And when the list is small and defined, finding a company which offers not only the necessary products but also the benefits of a trained, knowledgeable staff, becomes an even more difficult and sometimes frustrating search.
The optometry/ophthalmology industry is a very well-defined market across the globe. It is also an industry that needs the latest technology and the ability to save time after initial purchase by having a specialized team on-hand to help with everything from operation to maintenance questions. This is not an industry that can abide the common “Your call will be answered in the order that it was received” mode of customer service.
Since the health of the patient is of the utmost importance to eye care professionals their time needs to be spent providing them with outstanding care and the equipment and technology for the office must be trouble free. They require equipment which will aid in quicker detection, diagnosis, treatment, and management of a plethora of eye diseases. They also need skill behind the product in order to have quick and accurate help should problems or questions arise.
A man named Dale Brodsky created a company 22 years ago called St. Louis Ophthalmologic Equipment Company that meets the unique needs of eye care professionals. As a veteran of the industry, Brodsky understood the need for an affordable way to get the latest technology into doctors’ hands while also being available to them after the sale so that no time was wasted when questions needed to be answered.
Brodsky followed up the success of his company with the launch of Fundus Photo, and is now able to offer both new and refurbished equipment. When it comes to the refurbished, more affordable equipment offered, experts in the field recondition the equipment to the same exacting standards of their new equipment. Customers enjoy state-of-the-art equipment, world class customer service and zero-cost technical support.
Meeting the ever-growing needs of an industry with only approximately 100 suppliers is one thing, but doing so in such a way that inspires soaring consumer confidence is rare in today’s marketplace. If a client wishes to do so, he can speak directly with Mr. Brodsky, something else that is missing entirely from most companies today.
B2B companies need to entirely commit themselves to stay in step with their industry, and the steps they use to do that are what builds a reputation of trustworthiness, reliability and superior service that both Fundus Photo, LLC and St. Louis Ophthalmologic have achieved in the eye care industry.
Needs are changing, demand is rising, so discovering the best company which meet your equipment needs and offer you – whether a private practice, rural optometrist, or surgical center – a return on your investment by saving both time and money, is exactly why eye care professionals are turning to the most highly-reviewed manufacturer out there.
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