First Impressions Count but Lasting Impressions Make the Brand
The business world is built on first impressions. Whether it be the executive walking into a meeting with the right suit, tie and polished shoes in order to make his client feel comfortable; or a prospective employee writing out a resume making sure that every achievement they have earned is in bold type so that the owner knows there’s no better candidate for the position – first impressions count.
When it comes to launching a brand or making your company become the one generating massive buzz in the homes of millions, that is also built on first impressions. However, in the social media world, that first impression must also be a continuous feed of good, reliable and experienced information. In other words, when it comes to hiring the best PR team available – first impressions are necessary, but the team you hire must also be experienced enough to know that the next day the suit, tie and polished shoes still need to be worn.
Public relations is the area that knows a company has one chance to make that positive first impression when it comes to their brand; they also know how to continue the PR campaign so that the first impression is never forgotten. They make sure that every aspect of a client’s brand launch strategy comes across to the consumer clearly. This land is a commercial environment, so it’s vital that the social media channels are researched and researched well in order to make sure that your brand appears in the right areas, on the right sites, and grabs that target audience that will your straw into gold.
Experience is the key factor when it comes to choosing the PR team that can do the job and do it right. Building anticipation works; then, coming out with that headline – that big Hollywood moment – interests consumers and brings them to your website. But keeping them there is what the team must know how to do. Advertising is just fine, but a constant loop of new data and new information is required when building a brand over time.
Everyone needs to be buzzing about you – locally and nationally – in order to make sure your brand or product becomes instantly known. PR is the source that makes sure you become recognizable and respected over time. People do not trust right away, seeing as that they have learned in all areas of life – including social media – there are snake oil salesmen living among the very credible companies. Again, experience is necessary when it comes to the PR team you hire.
Sector experience is one thing you look for in a good PR team. The people you need to increase your brand name are the people who have great experience in various sectors. Having a team with contacts in your industry goes a long way when selling your brand to a specific audience. However, if yours is a brand that must also be sold nationwide, the PR team needs to have ample experience when it comes to mainstream coverage in the national media.
The right PR team shows results. The coverage for their clients can be seen and should be researched before picking the PR team you and your company requires. Real-time results are there when it comes to national, trade and regional coverage, and the most experienced PR firm will show all their clients by providing that constant stream of new information, pics, videos, articles, press release, etc. – not to mention offering up their client’s brands in association with other notable headlines.
Experience means successful, constant communication. Information needs to be fed to the PR team so they can make sure to constantly come up with fresh and innovative ideas – that way the coverage will continue and your brand will achieve credibility.
Experienced PR teams have media contacts and they work with clients to make sure the right services are provided; everything from press releases and articles to viral needs, videos, and social seeds planted on various networks.
In the end, just remember that although first impressions are important, experience is what counts when choosing a PR team that will make your brand soar above the competition.
Source: Baret News Wire