Facebook’s 2012 ‘Makeover’ – Post as a Ghost!
There are amazing new additions to the world of Facebook. The ‘old look’ has been sent out to pasture as this company – which always seems to be on top of the game when it comes to design, upkeep and technology – does it once again.
2012 will most likely go down in history as the ‘Year of Facebook’ when it comes to helping out the small businessman all the way up to the corporate giant – seeing as that the newest additions to their pages have everyone from community managers and clients to social media professionals smiling wide! One of the most important options that Facebook now supplies is the ability to place ‘controls’ around admins. With various levels of admins now available, YOU will have far more control over your own Facebook community – allowing businesses to be able to do better work and capitalize on this – the most utilized form of social media – to better market their brands, deals, offers, etc. It’s like ‘taking the handcuffs off’ and letting the big boys play.
More? Now, YOU can schedule your posts in advance. Think about that! With this new option that Facebook has kindly added to help out everyone from the individual to the corporate giants – you no longer have to simply sit in front of you computer – at ALL hours – to make sure that your data and information goes out at just the right time. By scheduling your posts in advance, big changes will be happening to the world of social media. What does this relatively ‘small’ change mean for your business and the world?
Well…if you look into the ‘magic 8-ball’ that Mr. Zuckerberg must have sitting on his desk at Facebook Headquarters, you will most likely ‘see’ that scheduling posts will soon become a global practice. There are many who are out there at this moment who are ‘yelling’ about whether or not a ‘pre-scheduled’ post is authentic. In other words, just because something is easier does that make it right? Does it make a difference if you’re not manning the controls of your keyboard when you’re tweeting or posting? My answer (and obviously Zuckerberg’s is) – no.
An before you get mad…think about it. If we all lived in the same community and in the same time zone, it would be quite easy to put out posts at the appropriate time for all to read; unfortunately, we don’t. Companies, as well as self-promoters, are trying to reach a worldwide customer base. Hence, unless they actually hire someone who will live on Coca-Cola and coffee and man that computer at all times – then pre-scheduling is necessary. (And it saves that poor guy or gal from a horrific life.)
With Facebook now embedding this as a feature on all pages, the ones who have never scheduled posts in advance before will, most likely, jump on this option ASAP.
In addition, there’s something else to think about – scheduling posts will not only be something that companies, corporate giants, and self-promoters take advantage of. In the end, this feature will also appear on all social sites. And, yes, people will use it. Weekends, holidays – we all have to remove ourselves from that keyboard, yet we still want to ’speak’ – and with this addition, we will have that option.
I also don’t think it will take long to see Twitter implement the exact same thing – not to mention the world of other social networking sites out there who will want to be able to ‘post as a ghost.’ What seems to really be a simplistic idea that many will sit back and say: What’s the big deal? They could have done this a long time ago and what would it have mattered? You’re right. It is a simple idea. Downside, maybe? It might become a standard practice that when you’re pre-posting your messages, advertising, etc., that you will have to schedule way in advance. Who knows? When big things happen and all jump on board – time becomes an issue.
Social media, as we’ve already spoken about, has changed the face of our industry. Businesses, in order to be successful in 2012, will have to use the additions to Facebook just to keep up. And, as an example, each Christmas when the killer Kindle you bought the Christmas before is now obsolete and a new one has just come down the pike that you HAVE TO HAVE – once this little ‘addition’ to Facebook has been made to help all the businesses out there…in six months companies will have to look for something even bigger and better to keep that ‘spark’ in their customer’s eyes.
Why? Because as consumers, we get bored really, really fast!