Different companies judge Return on Investment in different ways. Some see it as the sales ratio of consumer purchases to their expenditures for manufacturing and distributing while others look at ROI as the investment of both time and money on their part versus the return they receive.
In the niche industry of optometry/ophthalmology, an innovator named Dale Brodsky, looks much deeper than that when it comes to ROI. Dollars and cents are certainly an important part of the equation but so is the time invested in both finding the equipment and in learning to use it and in troubleshooting when questions or problems arise. By providing eye care professionals with outstanding equipment and solid support, Brodsky and his companies, Fundus Photo and St. Louis Ophthalmic Equipment Company, have increased ROI for their eye care clientele.
ROI, and the newer industry term, ROR, (Return on Relationship), are concepts taken seriously by both of Brodsky’s companies. They want to make sure that the optometrist is provided with the latest technology to serve their patients’ needs but they also want to insure that their customers enjoy a ROI as quickly as possible. To focus on that return on investment they offer the highest quality new and reconditioned medical devices and equipment at attractive price points. In fact, they make sure that the needs of the eye care professional are met for all practices – from large hospitals to smaller, rural doctors. Each is able to purchase the equipment they need without destroying their budgets. They also go one step further by providing the client with zero-cost technical support so that no extra financial investment has to be made once the equipment has been purchased and that no time is wasted on incompetent customer service.
This type of commitment brings about successful ROR for Dale Brodsky and his reliable duo. They believe in the return on relationship factor, a key factor in making their clients happy so the relationship they build with them will be long lasting and mutually beneficial.
The financial ROI will be seen by the optometrist over time, whereas ROR builds at a much slower pace. Brodsky created his companies’ stellar reputations with eye care professionals by being attentive to their needs and making sure that his clients were happy. He exceeded industry expectations. Result: ROR builds and success is achieved. However, with Fundus Photo and St. Louis Ophthalmic, building a relationship is not where it ends. They work hard every day for in order to maintain it.
A company with a loyal customer base is what eye care professionals should be looking for when needing to acquire the latest technology. Testimonials, reviews, industry talk – research any of these categories and you’ll see that Dale Brodsky’s innovative companies are at the top of each list.
‘Your Partner in Imaging’ has a huge product line: Autorefractors/Visual Field; cameras and imaging; diagnostic instruments, and more. And every piece of refurbished equipment has been reconditioned by experts in the field.
Eye care professionals must have the technology to diagnose and monitor the progression of a disease. Solutions for detecting and evaluating symptoms come from digital imaging. The extensive line of Fundus Photo products includes everything from updates to upgrades, giving doctors the advantage of being able to email an image to another specialist at another location for their input. Fundus Photo products also allow them to keep photo documentation for record keeping.
Find answers to your equipment questions today. Soon, you will understand why ‘Your Partner in Imaging’ truly is “This Good!”