Google+

Exploring the World of ‘E’

Exploring the World of ‘E’

 

E-Business has become the foundation for this economy, and the way companies must do business in order o see their business grow. Now for those who are sick of being given statistics and ‘blather’ that actually sounds like nothing more than…blather, e-business is very simply the “application of information and communication technologies in support of all the activities of a business.”

 

It has been no surprise that the 21st Century is all about scrapping the ‘old ways’ of doing business and utilizing the wealth of electronic business methods out there. The digital world enables companies to not only work more efficiently with their own suppliers and partners, but they are also able to market their company and reach billions of people globally that would have been a true impossibility at any other time in this world. Businesses can finally ‘appeal’ to not only a customer but a full customer base by offering invaluable customer service as well as data and information that builds the brand, and the respect for the business, all at the same time.

 

One of the points that many people do not know is the fact that ‘e-commerce’ is actually just a facet when we are speaking about e-business. E-commerce is basically the way to build a company’s revenue using the World Wide Web and make the company more efficient with what the Web provides for contacting suppliers, employee contact, working directly with their warehouses and other internal needs. Then, e-business comes along to expand that by putting strategies in place. These are the strategies that the Social Media Manager creates to use, research and follow 24/7 in order to make a company stand out to potential clients.

 

The exchange of data between companies as well as learning all the ins-and-outs of the electronic processing of orders, handling customer service and utilizing all the networks that are out there today (Facebook, Twitter, LinkedIn, Pinterest, and the list goes on) is want the ‘E’ world is all about.

 

As everyone knows, there s another ‘E’ that is on the top of all businesses lists when it comes to increasing their revenue – and that is e-marketing. Internet marketing is a must in this digital age and it also opens doors that were of course not even thought about only thirty years ago. Marketing and advertising is all about the ‘brand.’ everyone knows this. Of course, we are talking about a double-edged sword, but if the right Social Media Manger is on board with the company, that sword will always remain on the positive side. In this web marketing and advertising nation we have the ability to do everything – no ‘standard advertising’ is even thought of anymore. Videos, the ability to speak directly to the customer and interact with them while their sitting in their own home with informational DVD’s, speeches, events, etc. is needed and utilized by everyone from start-ups to long-term companies.

 

E-Mail marketing is also done. However, it is coming to a point where the ‘junk’ and ‘spam’ is simply being deleted in seconds without actually having the potential client head to the website and get to know the brand. This is where the networks have to come into play. Yes. People trust Facebook ads. They trust their network of friends in chat rooms as well as on Twitter. They trust the ‘big names’ who are speaking out for that brand, and businesses know that once trust is gained – profits rise.

 

Search engines must be put into place and monitored. Monitoring is actually part of that 24/7 job a Social Media Manager must do and do well, making sure that your company is building your brand with a solid reputation. This extends to e-clients.

 

The electronic interactions between a company and their client is one of the most important – if not THE most important – part of a social media strategy. With the amount of networks and the ability to have a company and a brand placed in a slew of different sites, the potential for collecting data about new businesses is over 2,500 times per user per month.

 

Internet marketing for that very important e-client comes in all forms. From display advertising where banner ads are used on various blogs and websites in order to drive traffic to the homepage; to blogs that can be set up by the company offering the latest news, information and updates about their products. In addition, third-party blogs are used a great deal where the ‘e-clients’ discuss the brand and help build it by word of mouth. Search engines, too, increase the visibility of a company as well as a variety of techniques that the Social Media Manager has full knowledge and awareness of, that they put into place for businesses.

 

“Location, location, location!” has always been a familiar mantra when it comes to the ‘E’ world we live in today. Picking third-party or affiliate sites, as well as setting up optimization techniques that will allow the traffic to head directly to your business’s homepage is grossly important. But walking hand in hand with location is Customer Service!

 

One of the things that many people complain about (including me, unfortunately) is when bad service is given out. From calling supposed customer service ‘help lines’ that either hang up, put you on hold for hours, or simply do not know the language that you are speaking, becomes monotonous – and causes a backlash on a business and their brand. Knowledge of the brand you are selling and the ability to offer the correct answers to questions that customers have, is essential to growing the brand and becoming a respected business. Electronic customer service is even more important, because with a simple click the client can now stroll over to one of your thousands of competitors and search for a better ‘relationship’ than the one they were receiving from you.

 

The ‘E’ world IS faster, easier and cheaper for clients. With the World Wide Web people have millions of choices. Which is completely opposite from living in a town where you had one or two choices for everything from electronics to groceries. Now a person can feel like royalty knowing ‘that guy’ isn’t the only guy to go to for products.

 

Therefore, as we sum up all the ‘E’ factors that make up this ‘E’ world, customer service is an absolute must. Just because the product is good, customers will still leave if the website is not challenging, unique, informative AND has those people ‘behind the screens’ that will make sure a client’s experience in the ‘E’ world is a great one!

 

For more information, go to:

www.befirstinc.com

Entertainment

Love Gurus Date Despite Philosophical Differences in Delightful Romantic Romp

  The Bounce Back Film Review by Kam Williams Love Gurus Date Despite Philosophical Differences in Delightful Romantic Romp   Love guru Matthew Taylor (Shemar Moore) is the author of the new best seller, "The Bounce Back." Accompanied by his enterprising business manager, Terry (Bill Bellamy), he's been hawking the self-help book on plenty of TV and radio programs. Since Terry believes that "Image is everything," he's concerned that … [Read More its Good for You.....]

Books

Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This

  Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This Book Review by Amy Lignor What began in an unforgettable Volume 1—living Jerry Hall’s story and dealing with the heart-wrenching issues of the Viet Nam* War—continues here. The action of battle, fraught with the unending horrors that the “unwanted veterans” dealt with, grows even more painful. And as war comes closer to an end, what should have been peaceful … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Gain all Access Mobility with Roundabout Woodsman

Gain all Access Mobility with Roundabout Woodsman By Craig Lamb You are a waterfowler hunting solo with your prized retriever. Getting to the blind takes a four-wheel drive to pull through mud holes and keep on the two-track. Behind your truck is that aluminum jon boat. Launching that beast alone is a real hassle. Get it launched and you spend more time loading all the gear, a dog and yourself. All of the above is part of the fun, maybe, of … [Read More its Good for You...]

Outdoors

Gain all Access Mobility with Roundabout Woodsman

Gain all Access Mobility with Roundabout Woodsman By Craig Lamb You are a waterfowler hunting solo with your prized retriever. Getting to the blind takes a four-wheel drive to pull through mud holes and keep on the two-track. Behind your truck is that aluminum jon boat. Launching that beast alone is a real hassle. Get it launched and you spend more time loading all the gear, a dog and yourself. All of the above is part of the fun, maybe, of … [Read More its Good for You...]

Sports

The Best & Worst (So Far) of the 2016 NFL Season

  The Best & Worst (So Far) of the 2016 NFL Season by Amy Lignor     Okay…we’re almost dead center, folks, so it’s time to sum up the best and silliest actions and reactions that the 2016 NFL season has provided fans thus far.   Analysts are always yapping, and most likely nothing they say will actually come true. However, right now almost everyone is agreeing to the fact that Tom Brady has a score to settle. Yes, … [Read More its Good for You...]

Business

Charity Begins at Home

  Charity Begins at Home by Amy Lignor   Turning a blind eye is easy for some; preferred by others. But the fact is that the bad doesn’t become good – in any area – unless eyes are open wide to not only see what’s occurring, but also to gain the knowledge needed to stop the bad from getting even worse. Remarks are made about “other countries” and what they do wrong when it comes to the harming of animals for profit. However, in … [Read More its Good for You...]

Travel

Exploring the Holidays Around the Globe

  Exploring the Holidays Around the Globe by Amy Lignor   Thanksgiving has been had. Games have been watched and the golden turkey has caused a great many belts to be loosened. So…here it comes!   From hanging the stockings on the chimney with care to the red-nosed reindeer who had to be there; from Santa heading down that chimney just right to lovely sleigh bells ringing softly in the night, the holiday season is a truly … [Read More its Good for You...]

Green Living

Forecasting Climate Change

  Forecasting Climate Change by Amy Lignor As with anything in this world, it depends on whose opinion or observations you trust as to just how bad climate change is becoming. As 2016 begins to wrap up, climate scientists, atmospheric physicists, chemists, oceanographers – you name it – no one can come up with any other explanation for climate change and the warming of our planet other than human activity. How fast is it happening? … [Read More its Good for You...]