Exploring the World of ‘E’
E-Business has become the foundation for this economy, and the way companies must do business in order o see their business grow. Now for those who are sick of being given statistics and ‘blather’ that actually sounds like nothing more than…blather, e-business is very simply the “application of information and communication technologies in support of all the activities of a business.”
It has been no surprise that the 21st Century is all about scrapping the ‘old ways’ of doing business and utilizing the wealth of electronic business methods out there. The digital world enables companies to not only work more efficiently with their own suppliers and partners, but they are also able to market their company and reach billions of people globally that would have been a true impossibility at any other time in this world. Businesses can finally ‘appeal’ to not only a customer but a full customer base by offering invaluable customer service as well as data and information that builds the brand, and the respect for the business, all at the same time.
One of the points that many people do not know is the fact that ‘e-commerce’ is actually just a facet when we are speaking about e-business. E-commerce is basically the way to build a company’s revenue using the World Wide Web and make the company more efficient with what the Web provides for contacting suppliers, employee contact, working directly with their warehouses and other internal needs. Then, e-business comes along to expand that by putting strategies in place. These are the strategies that the Social Media Manager creates to use, research and follow 24/7 in order to make a company stand out to potential clients.
The exchange of data between companies as well as learning all the ins-and-outs of the electronic processing of orders, handling customer service and utilizing all the networks that are out there today (Facebook, Twitter, LinkedIn, Pinterest, and the list goes on) is want the ‘E’ world is all about.
As everyone knows, there s another ‘E’ that is on the top of all businesses lists when it comes to increasing their revenue – and that is e-marketing. Internet marketing is a must in this digital age and it also opens doors that were of course not even thought about only thirty years ago. Marketing and advertising is all about the ‘brand.’ everyone knows this. Of course, we are talking about a double-edged sword, but if the right Social Media Manger is on board with the company, that sword will always remain on the positive side. In this web marketing and advertising nation we have the ability to do everything – no ‘standard advertising’ is even thought of anymore. Videos, the ability to speak directly to the customer and interact with them while their sitting in their own home with informational DVD’s, speeches, events, etc. is needed and utilized by everyone from start-ups to long-term companies.
E-Mail marketing is also done. However, it is coming to a point where the ‘junk’ and ‘spam’ is simply being deleted in seconds without actually having the potential client head to the website and get to know the brand. This is where the networks have to come into play. Yes. People trust Facebook ads. They trust their network of friends in chat rooms as well as on Twitter. They trust the ‘big names’ who are speaking out for that brand, and businesses know that once trust is gained – profits rise.
Search engines must be put into place and monitored. Monitoring is actually part of that 24/7 job a Social Media Manager must do and do well, making sure that your company is building your brand with a solid reputation. This extends to e-clients.
The electronic interactions between a company and their client is one of the most important – if not THE most important – part of a social media strategy. With the amount of networks and the ability to have a company and a brand placed in a slew of different sites, the potential for collecting data about new businesses is over 2,500 times per user per month.
Internet marketing for that very important e-client comes in all forms. From display advertising where banner ads are used on various blogs and websites in order to drive traffic to the homepage; to blogs that can be set up by the company offering the latest news, information and updates about their products. In addition, third-party blogs are used a great deal where the ‘e-clients’ discuss the brand and help build it by word of mouth. Search engines, too, increase the visibility of a company as well as a variety of techniques that the Social Media Manager has full knowledge and awareness of, that they put into place for businesses.
“Location, location, location!” has always been a familiar mantra when it comes to the ‘E’ world we live in today. Picking third-party or affiliate sites, as well as setting up optimization techniques that will allow the traffic to head directly to your business’s homepage is grossly important. But walking hand in hand with location is Customer Service!
One of the things that many people complain about (including me, unfortunately) is when bad service is given out. From calling supposed customer service ‘help lines’ that either hang up, put you on hold for hours, or simply do not know the language that you are speaking, becomes monotonous – and causes a backlash on a business and their brand. Knowledge of the brand you are selling and the ability to offer the correct answers to questions that customers have, is essential to growing the brand and becoming a respected business. Electronic customer service is even more important, because with a simple click the client can now stroll over to one of your thousands of competitors and search for a better ‘relationship’ than the one they were receiving from you.
The ‘E’ world IS faster, easier and cheaper for clients. With the World Wide Web people have millions of choices. Which is completely opposite from living in a town where you had one or two choices for everything from electronics to groceries. Now a person can feel like royalty knowing ‘that guy’ isn’t the only guy to go to for products.
Therefore, as we sum up all the ‘E’ factors that make up this ‘E’ world, customer service is an absolute must. Just because the product is good, customers will still leave if the website is not challenging, unique, informative AND has those people ‘behind the screens’ that will make sure a client’s experience in the ‘E’ world is a great one!
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