Establishing Your Business Means Catering to the ‘Echo Boomers!’
Everyone speaks about the ‘baby boomers,’ especially when it comes to the advance and decline of the healthcare industry. But what companies and individuals need to know is that the consumers between the ages of sixteen to thirty-five are the ones who actually spend the greatest amount of time on the internet – and they are quickly becoming the ‘end all and be all’ when it comes to increasing the sales of a business.
They subscribe to blogs as well as create personal ones, or write their own columns. There, they speak about new businesses that they’re desperately in need of knowing about when it comes to various products and industries. From Travel Like Road Trekin to St Aug News. They then ‘report’ to their friends, subscribers and readers about what they have learned…and it is their personal opinion that sways the majority of consumers.
It is a fact that companies NEED the help of internet-savvy consumers nowadays in order to spread the word about their particular product. Their niche industry can only grow and thrive with the help of consumers who wish to support a product and share their views, opinions, and information on their own blogs, Facebook, or Twitter pages. They speak about the latest products and companies on LinkedIn and share information on Google, which ‘opens up’ a series of discussions when it comes to the latest, best and brightest in a particular industry.
Whereas the perfect customer service ‘inside’ a brick and mortar store was once the most important thing to keep consumers coming back – the internet is now THE star of consumer choice. For a company – any company – to hold their own in their particular industry they must make sure that their site is updated on a daily basis. Not weekly, not monthly – but daily. consumers will ‘hit’ the site in droves, yet if your particular website is simply drab or boring and offers no information on the industry and what’s going on where the latest trends are concerned, the ‘buzz’ soon begins. And, yes, ‘buzz’ can be a truly negative term.
Businesses must think of the internet as the largest grapevine ever made. Consumers will speak to others and offer the information that your particular company is just not good enough to follow. Consumers and their use of blogs, as well as other websites where they can share information, have become the backbone of whether or not your company survives and thrives.
There is not only ‘postings’ when it comes to technology, video and audio can also be utilized to offer the latest news and in-depth information regarding your company in order to build your business. However, as we’ve spoken about in the past, you MUST keep an almost 24/7 watch on the content that you post, as well as the comments and information that consumers are sharing with their ‘friends’ as well as their own personal ‘subscribers.’
The upside for businesses in 2012 is the same as the downside when it comes to marketing plans and increasing their brand and name within the industry. You see…a consumer can say and do whatever they wish on their own personal sites and blogs. In essence the businesses and marketers have no control over what is being shared among the people. All they do have control over is making sure that their product is shown in a better and trendier fashion then that of their competitors. AND, while keeping up their own site and establishing themselves as the ‘best’ in their particular industry, they must also implement the myriad of choices where technology is concerned to read up and keep up with what their competition is doing every single day.
What must be understood – whether it be an ‘upstart’ company or one that has been in business for a hundred years – is the fact that consumers are constantly attached to their mobile devices, laptops, iPods, etc., and they must cater to these researchers who wish to find out the latest information on the industry. You need to develop trust with the world, and the only way to do that is to understand that updated content is necessary to get them to you site and – most importantly – keep them coming back!
For many years we have discussed ‘baby boomers’ and how the world has changed, but the real niche we speak of here today are the “Echo Boomers.” This is ‘Generation Y’ and came about because of the huge increase in births occurring through the 1980s and into the 1990s. These are the children of the baby boomers, and the one thing this generation knows about is the ‘superhighway.’ In fact, they can barely understand what the world was like before computers became real and offered all the information and research a person needs at the touch of a screen or a click of a mouse.
This is also the generation that was hit the hardest by the global financial crises of the 2000’s. This is the generation that upon graduation can not find a job in the industry they have strived to reach. In fact, there are more and more of this age group who end up working base salary jobs and attempting to pay off school loans which are impossibly huge. So let’s be honest, this is the generation that not only aims at researching everything that’s out there before purchasing a product, but they are also looking for data to back up the company that’s selling it to them. How do you do this? How do you become successful? By posting daily content; everything from blogs to articles to videos, audio, and making sure that your company’s finger is ALWAYS on the pulse of the consumer.
If you wish to see accumulated data, then you should be aware that 97% of ‘Echo Boomers’ own a computer and/or laptop that they spend hours on every single day to discover the latest trends in all categories of business. They are also speaking to their parents on cell phones an average of two times daily and talking about topics ranging from school to business to employment to the – yup! – latest trends and the companies that are making sure they get what they need at a fantastic cost.
Instant messaging also comes into play, as well as the personal blogs we spoke about at the beginning of this article. In only seconds, one consumer can read your website and either hate or love the product and/or information you are putting forth. In the next second, they can then message a great many of their friends to let them know that yours is either the ‘top of the heap’ and the ‘best of the best,’ or something they should simply avoid altogether. Why is that? Is your product terrible? No…your content is simply missing. All businesses need to cater to the technological generation and a simple website with a few pictures and quotes is not going to do it anymore.
Using instant messaging and texting are the easiest and quickest forms of communication in this generation, and these consumers are very interested in online updates and information, and the trends that are making and breaking each niche industry they are looking into.
This is the generation that will primarily use social media to interact with your company. Therefore, with this working in your favor (as well as against you if done poorly) all businesses NEED to learn that fresh, new, and constant updating of content is the one and only way that you will sell your product!
To Gain the “Slight Edge to Get Noticed” Be First Inc can take you there.