Enter…the Social Media Management Team!
Every week we talk about franchises. We talk about the health and beauty magnates; the tanning and massage salons; the cleaning and maintenance industry; the vitamin and medial industry – there are so many franchise opportunities out there in the world right now that it boggles the mind. And many of these franchisors know exactly what they’re talking about. If they open that new ‘sub shop,’ their sandwiches appear as the first search result on Google so that each and every person out there knows that they want their lunch delivered from them…and no one else. Why is that? Because these franchisors discovered the fact that social media – the realm of Twitter, Facebook, LinkedIn, and more – are where consumers are looking for their everyday needs. There are no yellow pages anymore, people head straight to Google in order to find that next ‘big thing,’ or that next new restaurant that the office hasn’t yet tried.
This is the reason these franchises are growing by the minute. A solid marketing campaign, advertising ‘buzz,’ a wealth of websites and social media channels set up to make them #1 – and all of this is being accomplished by the social media management team. These are the ones who are working on every facet of the franchisor’s business and building that awesome reputation that company’s need in order to survive.
What many don’t know is this absolute fact: The largest growing market in the world is franchises. And, no, that’s not going to change. In this day and age, with this frightening economy and a great many who were set out to pasture by their employers when they downsized, becoming a franchisee has been the ‘white knight’ in a whole lot of lives. They haven’t only seen their investment come back to them, but that initial investment in many cases has tripled because of the franchise growth and the new units opening across the country.
Now, Be First Inc. is a company that saw the franchise realm opening up, and they are the ones that KNOW all about what must be done in order to make a franchise go from ‘new’ to ‘established.’ In fact, they are the complete ‘Social Media Management and Monitoring Company.’ They Monitor Social Media Pages of Franchisees, produce and publish content for the franchise, build the reputation of the business and make sure to maintain that reputation no matter what. They know about increasing a company’s ROI, by constantly keeping an eye on all research studies and movements of competitors. In addition, their partnership with Simplify360 also offers something more…
You are talking about talented people who give franchisors an experienced team that not only manages the company brand, but also monitors and manages an unlimited number of the franchisees social media profiles simultaneously. Not only will all franchisee profiles be watched, but they can also monitor the profiles of their competitors constantly.
When it comes to social media platform such as this, companies can literally find our anything – positive and negative feedback – and be alerted to any posts they need to pay very special attention to.
Be First Inc. is constantly working to make sure that a company is ahead of the game by monitoring all comments 24/7 in order to handle a problem immediately so that the good reputation of the franchise doesn’t take a hit. Let’s face it, no matter who you are or what product you sell there is always something that will go wrong – that’s just life. And with a social media management team on board for your franchise, they can immediately spot any negativity in the world when it comes to a disgruntled employee, a web page that doesn’t work, or even an individual who just had a ‘bad experience’ in on of the storefronts.
Having a monitoring system is necessary in this day and age – but especially when it comes to franchisors. This is truly an umbrella; the franchisor has to maintain and monitor units all over the country and make sure that their company name is being treated in a positive manner. One flaw, just one bad employee, can honestly cause the franchisor a world of pain and agony. Once a comment goes up on Twitter or Facebook or even a blog that has a major audience, a franchisor can feel the ripple effect all the way back to the home office from the one unit that wasn’t living up to the fantastic reputation that the franchisor has worked tirelessly to build over the years.
Franchisors, as you can imagine, are very busy running all those locations, and attempting to monitor or manage just one social media profile is a 24/7 ‘complaint box’ if something goes wrong, or negative information begins to circulate. If this isn’t managed and handled immediately and properly, the franchise and brand loses points with the public. Babysitting is what this all is, and being that babysitter all of the time becomes an impossibility. Enter…the social media management team. All profiles, all comments, all competitors – everything – that’s what the team focuses all their energies on in order for a franchise to grow in a positive light with consumers. They monitor the number of social media channels out there, as well as post content offering the latest news, events, promotions and more, that the franchise will be running nationally.
Implementing a social media strategy is imperative for a company to grow, but for franchise companies it’s even more important seeing as that there are tons of units that must be watched over like a hawk. Having a social media team allows the franchisor to be able to watch everyone everywhere and make sure their good reputation is being maintained. BUT, they also get the time they need to do other things…you know – like run the business!
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