Google+

Do you Understand Social Media

Here is a way to look at social media for those that don’t “get it..” For an individual, pretend for a minute that you belong to a country club, a social organization, a church and two professional groups in your area. On top of that you are also a person involved in your community at some level. You get together in these groups sometimes once, or even several times a month. Each time you do, you interact with those in those groups. In some cases it’s all business, in others it’s all social, in many cases it’s both. You get advice or direction, you find referrals for service providers whether it be a baby sitter or an accountant. In addition each of these groups has a bulletin board where you can post announcements, or requests for help, whatever. You can post whatever you want including your own contact information in the event that you want to offer praise or criticism.
For businesses it’s a little bit different but much the same. All the above still applies, however, you now have a suggestion box, that is indeed a bulletin board as well. The great thing about this suggestion box is that everyone sees it and can comment. Conversely the bad thing about this suggestion box is that everyone can see it and comment, so you better watch it and manage it. Social Media provides a very transparent way to see how a company handles it’s customer service when it comes to complaints and feedback. The other thing it does is allows companies to grow ardent supporters. Fans become Followers who hopefully become Promoters. What’s better than to be having your customers tell everyone how great you are?
Now take all this from a local perspective and make it virtual. On the personal side you can decide who you want and who you don’t want. On the business side it’s not quite that easy as people that are excluded are usually not happy for that being done to them.
Social Media is just a way of people interacting, communicating and providing feedback in a public forum. Once a group gets large enough there is the opportunity to market to them, in a non obvious kind of way. That’s one area that a lot folks don’t get. I hope this helps.

Entertainment

Raunchy Adaptation of Classic TV Series Arrives on Home Video

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Books

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Art

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Real Estate

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Lifestyle

Ejogo’s Largo!

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Outdoors

Tidewater 230 LXF Combines Luxury, Family Friendly Features

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Sports

You Don’t Have to be Greek to be a “Zorba” Fanatic

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Business

Add Value with Summer Home Renovation Projects

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Travel

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Green Living

Creating the Perfect Vegetable Garden

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