Google+

Do you Understand Social Media

Here is a way to look at social media for those that don’t “get it..” For an individual, pretend for a minute that you belong to a country club, a social organization, a church and two professional groups in your area. On top of that you are also a person involved in your community at some level. You get together in these groups sometimes once, or even several times a month. Each time you do, you interact with those in those groups. In some cases it’s all business, in others it’s all social, in many cases it’s both. You get advice or direction, you find referrals for service providers whether it be a baby sitter or an accountant. In addition each of these groups has a bulletin board where you can post announcements, or requests for help, whatever. You can post whatever you want including your own contact information in the event that you want to offer praise or criticism.
For businesses it’s a little bit different but much the same. All the above still applies, however, you now have a suggestion box, that is indeed a bulletin board as well. The great thing about this suggestion box is that everyone sees it and can comment. Conversely the bad thing about this suggestion box is that everyone can see it and comment, so you better watch it and manage it. Social Media provides a very transparent way to see how a company handles it’s customer service when it comes to complaints and feedback. The other thing it does is allows companies to grow ardent supporters. Fans become Followers who hopefully become Promoters. What’s better than to be having your customers tell everyone how great you are?
Now take all this from a local perspective and make it virtual. On the personal side you can decide who you want and who you don’t want. On the business side it’s not quite that easy as people that are excluded are usually not happy for that being done to them.
Social Media is just a way of people interacting, communicating and providing feedback in a public forum. Once a group gets large enough there is the opportunity to market to them, in a non obvious kind of way. That’s one area that a lot folks don’t get. I hope this helps.

Entertainment

For movies opening January 13, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening January 13, 2017   BIG BUDGET FILMS The Bye Bye Man (PG-13 for terror, violence, sexuality, bloody images, mature themes, profanity, partial nudity and underage alcohol abuse) Haunted house horror flick about a diabolical, supernatural demon (Doug Jones) unwittingly unleashed by a trio of college students (Douglas … [Read More its Good for You.....]

Books

In the World of Fiction: The Oldies but Goodies Are Back

  In the World of Fiction: The Oldies but Goodies Are Back by Amy Lignor   Readers, 2017 has arrived. And the one thing that rises above all the other so-called ‘trends’ that publishers and book lovers are looking forward to seeing this year is one, undeniable and exciting fact: Beloved authors will step back into the limelight. Trends are odd. There are those of us who never assumed that the whole utopian word as well as dystopian … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Groundswell for Chazelle!

  Damien Chazelle The “La La Land” Interview with Kam Williams Groundswell for Chazelle! Damien Chazelle wrote and directed the Academy Award-winning Whiplash which landed five Oscar nominations, including Best Picture and Best Adapted Screenplay for Chazelle. The movie won a trio of Oscars in the Film Editing, Sound Mixing and Supporting Actor (J.K. Simmons) categories. In 2013, his short film of the same name won the Short Film … [Read More its Good for You...]

Outdoors

Top Five Florida Resorts Catering to Do it Yourself Boaters

  Top Five Florida Resorts Catering to Do it Yourself Boaters By Ted Lund Summertime is adventure time for families that want to boat and fish together, and there is no better way to do that than find a resort that caters to do it yourself boaters and anglers. And no place has options like Florida. But before the family can set sail for adventure, you need to find the right boat. One of the best on the water is the Sea Chaser Hybrid Fish … [Read More its Good for You...]

Sports

The NFL Looks at David vs. Goliath

  The NFL Looks at David vs. Goliath by Amy Lignor   This has been one of those odd football seasons where the facts given at the beginning by those panels of “experts” that “know” a great deal about America’s favorite game, turned out to be more than a little wrong. What’s the strangest thing that just might happen when it comes to the Super Bowl? Easy to answer. It just might be that for the first time a QB who didn’t actually play for … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

2017 Will Be Green!

    2017 Will Be Green! by Amy Lignor   This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls themselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year. So…when we look at a “green” … [Read More its Good for You...]