Google+

Do you Understand Social Media

Here is a way to look at social media for those that don’t “get it..” For an individual, pretend for a minute that you belong to a country club, a social organization, a church and two professional groups in your area. On top of that you are also a person involved in your community at some level. You get together in these groups sometimes once, or even several times a month. Each time you do, you interact with those in those groups. In some cases it’s all business, in others it’s all social, in many cases it’s both. You get advice or direction, you find referrals for service providers whether it be a baby sitter or an accountant. In addition each of these groups has a bulletin board where you can post announcements, or requests for help, whatever. You can post whatever you want including your own contact information in the event that you want to offer praise or criticism.
For businesses it’s a little bit different but much the same. All the above still applies, however, you now have a suggestion box, that is indeed a bulletin board as well. The great thing about this suggestion box is that everyone sees it and can comment. Conversely the bad thing about this suggestion box is that everyone can see it and comment, so you better watch it and manage it. Social Media provides a very transparent way to see how a company handles it’s customer service when it comes to complaints and feedback. The other thing it does is allows companies to grow ardent supporters. Fans become Followers who hopefully become Promoters. What’s better than to be having your customers tell everyone how great you are?
Now take all this from a local perspective and make it virtual. On the personal side you can decide who you want and who you don’t want. On the business side it’s not quite that easy as people that are excluded are usually not happy for that being done to them.
Social Media is just a way of people interacting, communicating and providing feedback in a public forum. Once a group gets large enough there is the opportunity to market to them, in a non obvious kind of way. That’s one area that a lot folks don’t get. I hope this helps.

Entertainment

For movies opening September 30, 2016

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening September 30, 2016 BIG BUDGET FILMS   Deepwater Horizon (PG-13 for intense action sequences, disturbing images and brief profanity) Disaster flick recreating the real-life events surrounding the 2010 explosion of the offshore oil rig in the Gulf of Mexico which claimed the lives of 11 crewmen and led to the worst … [Read More its Good for You.....]

Books

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Art

More Than a Score

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Real Estate

New Home Sales Jump in April

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Lifestyle

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Outdoors

Apex Gear ACCU•STRIKE XS Series Bow Sights

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Sports

There Are Superheroes Among Us

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Business

Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child

  Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child Parts One and Two New York, NY (August 10, 2016) — Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic has sold more than 3.3 million copies in North America to date.Scholastic announced a first printing … [Read More its Good for You...]

Travel

Vacation Time Has Turned “Spooky”

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Green Living

Controlling a Species: Humans Being Humane

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