Over the years new jobs have sprung forth from new industries ‘popping up’ in the world and new ‘must-have’ products that come out of nowhere. In 2012, however, one of the most sought-after jobs is Social Media and/or Brand Manager. This isn’t surprising, seeing as that social media is the biggest industry out there right now.
Social media is needed by everyone – from personal/individual jobs such as writing, acting, etc. to all types of businesses and corporations. They need to ‘brand’ their name and/or product and/or business so that they can build fan and client lists that will make them more popular and create a ‘buzz’ on the internet.
Brand management is defined as the “application of marketing techniques to a specific product line or brand.” And the Brand Manager is the person in charge of making that happen for the company that hires them.
Lately, a huge ‘buzz’ has begun when it comes to Simplify 360 and Be First, Inc. – two companies that know exactly what it means to help businesses become a success. They know all about the world of Social Media and are the correct Brand Management team for everything from solidified corporations to franchises to brand new, up-and-coming companies.
As an owner, you need to know that Brand Managers are the people on the ‘front-lines’ and their job is an extreme challenge where they must be the best ‘communicators’ and researchers and data analyzers in the world. They need to be able to monitor sites and information 24/7 in order to get all the positive and negative feedback for the company they’re working for. And they must have a huge sense of customer service when it comes to communicating with loyal followers and customers through a truly complex communication network.
The hardest part of being a Brand Manager is the fact that this is a career choice that cannot be controlled. In fact, social media is much like the ‘chaos theory.’ You can never know what customers/followers are going to say about the company or the product, and if you take your eyes off the task at hand for even one second, you can lose your grip on the brand.
This is not an over-exaggeration. There are thousands of case studies where the truly ‘big brands’ have lost their control over their social media strategies and have suffered some serious ROI and sales issues, proving that no matter who you are or what your ‘name’ is, trouble can be waiting around every corner that could have your company putting a large “Going Out of Business Sale” sign in the window.
The Simplify360 team is one that has been producing many research reports on brands and how each one is using social media to increase sales. They have proven, as has Be First, Inc., that communication is the most important business factor in the world. Companies must have the knowledge behind them in order to rise above challenges in the marketplace – and the Brand Manager is the one who is ultimately responsible in seeing that happen.
To give you the basic ‘gist’ of the position that many are training and vying for right now: A Brand Manager is in charge of ensuring the quality and successful promotion of products. They must know, like the back of their hand, and must be able to analyze everything from sales figures to consumer ‘talk,’ and set prices while overseeing all advertising and marketing campaigns that businesses MUST have in order to succeed. The Brand Manager explores different marketing strategies and directly contacts retailers to convince them to carry a brand – hence building sales. And Brand Managers, even though they may be a new concept for you in the small business realm, work in almost every corporation and company that manufactures commercial or consumer products – from packaged foods to home electronics to industrial machinery.
Their communication skills, written and verbal, come into play because these are the people who must hold telephone and in-person conferences with retailers to promote brands, and sometimes even help negotiate prices and shipping quantities. They also meet with product developers, sales personnel, and advertising directors to make sure that every single aspect of production, distribution, and marketing is exactly what the corporation needs.
New advertising campaigns are thought about and sometimes organized by the Brand Manager, seeing as that they must analyze and keep tabs on how previous campaigns have either worked or failed. But, in the end, the market research and being able to monitor and assess the company’s needs as well as ‘check in’ on all the competitors out there and what they’re doing, is the biggest aspect of the job – again, a 24/7 career.
The market research and data is used for absolutely everything when it comes to running a social media campaign for a company; they must be able to assess all consumer demographics. From the easy information such as age, location, and needs – to more in-depth data, such as why a consumer likes or doesn’t like a specific product. And, if there are issues or negative news going on out there in cyberspace giving the company a bad name, the Brand Manager and Social Media Team must be able to answer this ASAP and not let any negative publicity or ‘buzz’ get out of hand.
This monitoring includes all advertisements from he company and its’ competitors, including billboards, product catalogs, magazine spots, television commercials and websites. They must watch, create, and suggest information regarding Internet campaigns, banner ads, interactive Websites, and even commercial videos for YouTube.
If a particular product is not selling well, the Brand Manager needs to be able to tell a company why that is, and give opinions and options on how to help raise sales figures. They even, at times, ask for input from consumers to determine why people are unsatisfied with the product. If competing products are selling better than the company’s brand that this Brand Manager or Social Media Manager is working for, then they need to know that information right away so that new advertising strategies can be implemented.
Social Media is not exactly a ‘realm’ or ‘career path’ that’s going to disappear anytime soon. In fact, the world has decided to run on the Internet Superhighway because most all of the population spends their time on computers either searching for a product, or speaking about one – whether it be a negative or positive blog regarding the store they received service in, or the product itself that they purchased off the internet.
Social Media Managers and Brand Managers are chosen careers that will offer many advances for individuals who will end up to be in a top executive position if they do the job wisely and correctly…never taking their eye off the ball for a moment.
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