Google+

Do Not Track Measures By Microsoft Are In Hot Water

It was really sweet of Microsoft to want to protect us from online ad agencies and any other organizations who may wish to watch our online activities and behaviors. After all, online privacy and security is a hot-button topic right now. Surely the Redmond-based company wanted to get ahead in this arena and be forever known as the company who led the charge in the Do Not Track (DNT) debate.

However, it’s true what they say, the best laid schemes of mice and men often go awry. On Wednesday, the World Wide Web Consortium (W3C) came to a compromise of sorts regarding DNT and how users are able to turn the feature on and off.

Last week, Microsoft announced their newest browser, Internet Explorer 10, would have a DNT feature turned on by default, meaning the user’s activity would be ‘flagged,” notifying advertisers that the user wishes to not be tracked.

This announcement upset the online advertising industry — not the least of which is Google — who tracks site traffic as a way to serve up online ads. Since IE 10 could be responsible for 25% of all internet traffic, the advertisers and W3C saw this move as less of a way to protect their users and more of a way to disrupt the industry.

It’s also important to note these advocacy groups and the W3C have still yet to come to a definitive solution for handling DNT which makes each party happy. Even Wednesday’s proposal is still undergoing an approval process by the entire group.

It seems their feelings towards Microsoft’s actions is one thing they can all agree on, however.

“An ordinary user agent MUST NOT send a Tracking Preference signal without a user’s explicit consent.” according to the W3C proposal.

If this proposal is approved, Microsoft would have to disable their default DNT options, lest they face legal troubles.

“Microsoft IE, as a general purpose user agent, will not be able to claim compliance with DNT once we have a published W3C Recommendation,” said W3C co-chair Aleecia McDonald to Computerworld. McDonald has her feet in both camps, working as a researcher at Stanford’s Center for Internet and Society (CIS) and serving part time at Mozilla, maker of the Firefox web browser.

“As a practical matter, they can continue their current default settings, since DNT is a voluntary standard in the first place. But if they claim to comply with the W3C Recommendation and do not, that is a matter the FTC (and others) can enforce,” McDonald said.

Now, the W3C and Microsoft have found themselves at odds, waiting for one another to flinch and cede control.

According to Wired, if Microsoft claims compliance with the W3C’s DNT policies but continues to turn on DNT by default, advertising firms will be able to ignore the DNT flags and track users anyway. Jonathan Mayer, also a privacy researcher at Stanford CIS, says, “We don’t have agreement on what the ramifications are. Can ad networks ignore a tracking request from IE10?”

“Google and Yahoo and Adobe said they should be able to ignore the header from IE10, but Mozilla and Apple have said that ad networks should not ignore it.”

Neither Microsoft nor Mozilla have commented on the W3C’s draft proposal. While IE 10 will not ship until Windows 8 is released sometime later this year, release previews of the software already have the DNT enabled.

Source:RedOrbit

Entertainment

Mom Enlists Female Assistance Raising Son in Nostalgic Ensemble Drama

  20th Century Women Film Review by Kam Williams Mom Enlists Female Assistance Raising Son in Nostalgic Ensemble Drama Written and directed by Mike Mills (Beginners), 20th Century Women is an inter-generational coming-of-age tale set in Santa Barbara, California in 1979. The nostalgic ensemble drama revolves around the efforts of a neurotic single-mom (Annette Bening) to parent a naive 15 year-old (Lucas Jade Zumann) in dire need of a … [Read More its Good for You.....]

Books

Concerned Father Creates Children’s Book Series To Help Make Learning About Valuable Black History Information Fun Again

  Concerned Father Creates Children's Book Series To Help Make Learning About Valuable Black History Information Fun Again   Orlando, FL (January 16, 2017) – EOTO Books & Publishing announced today the immediate release of “The Christopher OluFela Series of Books for Kids” written by father and creative children’s picture book author Lee Chavous. The books take a unique approach to inform young readers of a rich African American … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

The Dreams from Obama’s America

  The Dreams from Obama's America Dinesh Sharma Source: Dinesh Sharma Obama will be remembered as one of the greatest political orators of our times. His soaring rhetoric that swooned the audience in 2004 in Boston (There's not a black America and white America and Latino America and Asian America; there's the United States of America.[1]), not too far from where the patriots fired the opening salvo of the American Revolution, was on … [Read More its Good for You...]

Outdoors

Carolina Skiff at Miami’s Favorite Boat Show

  Carolina Skiff at Miami's Favorite Boat Show By Craig Lamb You might say “new” is a reoccurring theme of Miami’s favorite boat show coming up soon. A new location with hundreds of new boats, including never-before-seen models being debuted by Carolina Skiff, is a great way to kick off the season. Few boat shows offer buyers the chance to see new boats where they ultimately belong—floating on the water in a real time setting. You can … [Read More its Good for You...]

Sports

Can Troy Aikman Win MVP?

  Can Troy Aikman Win MVP? by Amy Lignor   What a strange title for an article, aye? Of course the ‘old man’ of the Dallas Cowboys can’t win MVP. Troy Aikman was an elite QB, with three Super Bowl rings to prove that fact. However, Aikman hasn’t actually suited-up since leaving behind his Cowboys uniform in 2001. The number one overall draft pick in 1989, Aikman was the MVP of Super Bowl XXVII, and was elected to the Pro Football … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

After 89 Years This “Mouse” Still Works Overtime

  After 89 Years This “Mouse” Still Works Overtime by Amy Lignor   For those who are unaware, Mickey Mouse is one year away from turning 90 years of age. Created in 1928 by the lovable Walt Disney, this character continues to bring happiness and joy to kids and families all around the world. Through depressions, national tragedies, and more drama than anyone can name, Mickey Mouse and the Walt Disney Company survived and is still, to … [Read More its Good for You...]