by James Moore
Visual, visual, visual…this is the mantra that the best social media/PR teams out there will (should) drum into the small businessman/woman’s head when talking about social media campaigns.
Hitting the right target audience is important. It is one of the most important factors with a social media campaign. But there are many out there who are disregarding the creative and concentrating just on how to target the right consumers for their brand. But when it comes to the right consumer, they still are a consumer – they want to be captivated, intrigued, and interested – which means creativity is something that cannot be lacking in your campaigns.
The television set is still used. There are hundreds of different big-screen giants that many people either sacrificed a rent payment to buy, or are literally hoping that someone in their family will purchase for them as a Christmas gift this year. The television will always be a part of our culture. After all, Super Bowl parties are still held; the debuts and endings of the ‘greatest’ show after a decade must be watched; and live events are still preferably watched on the T.V. BUT, it has to be remembered that a very small screen is also being used to watch TV – many small screens, in fact.
The mobile device has become the most loved by this new generation. Even the old generation seems to be on board, seeing as that you cannot go down the roads of America without seeing almost every driver with a cell attached to their ear (bad idea by the way). But because of this mobile ‘boom’, a social media campaign must be run with the small, small screen in mind.
Be First, Inc. can tell companies out there that even though television and magazines are part of the publicity mix, when it comes to branding mobile applications are far more enhanced and loved by the consumer. In addition, the laptop can be used to watch the latest television and movies at all times, as well as live events – which means social media campaigns have to be focused on those users as well.
Yes, social media teams have a tougher job in this day and age because of the amount of technological devices that are being used by the consumer. But what seems to be happening more and more is that when the latest social media campaigns are put together, they reach the target audience…and end up boring them to death.
Why is this? Because creativity is being placed in the Number 2 spot on the list of how to increase ROI and brand awareness. Be First, Media Group has a solid reputation of helping their clients learn that boring content, boring ads, boring articles, etc., are not a part of a successful social media/PR campaign. They understand the wealth that comes from the visual – and they keep their eyes on all the latest trends that the consumer likes the most.
Whether that trend is mobile applications or some other device still yet to be known, Be First caters to all of these target consumers by never letting them down when it comes to the visual.
Captivating data and information has to put out there. An ad – whether it be a Facebook post or a Twitter announcement – must offer clever slogans, contests, events, or offers that pull the consumer straight to the website, along with amazing graphics/pictures that will stay in the consumer’s mind long after the ad has faded away.
Each piece of today’s technology comes along with its own benefits for the consumer and the business – but both need to be drawn in by the social media campaign that’s being created by their social media team.
Running and understanding data analytics and research is one thing. The social media team you choose must know who your target is and how to get to them. But, in the end, make sure the team you hire has the creative moxy to make sure that once that target is discovered, they will become a part of your long-term customer base.
To Learn More about social monitoring and The Social Media Team: BeFirst Media Group