Google+

Creative Targeting is Necessary From Your Social Media Team

 

 by James Moore

Visual, visual, visual…this is the mantra that the best social media/PR teams out there will (should) drum into the small businessman/woman’s head when talking about social media campaigns.

 

Befirst Media-business-man-choosing-for-social-media-marketingHitting the right target audience is important. It is one of the most important factors with a social media campaign. But there are many out there who are disregarding the creative and concentrating just on how to target the right consumers for their brand. But when it comes to the right consumer, they still are a consumer – they want to be captivated, intrigued, and interested – which means creativity is something that cannot be lacking in your campaigns.

 

The television set is still used. There are hundreds of different big-screen giants that many people either sacrificed a rent payment to buy, or are literally hoping that someone in their family will purchase for them as a Christmas gift this year. The television will always be a part of our culture. After all, Super Bowl parties are still held; the debuts and endings of the ‘greatest’ show after a decade must be watched; and live events are still preferably watched on the T.V. BUT, it has to be remembered that a very small screen is also being used to watch TV – many small screens, in fact.

 

The mobile device has become the most loved by this new generation. Even the old generation seems to be on board, seeing as that you cannot go down the roads of America without seeing almost every driver with a cell attached to their ear (bad idea by the way). But because of this mobile ‘boom’, a social media campaign must be run with the small, small screen in mind.

 

Be First, Inc. can tell companies out there that even though television and magazines are part of the publicity mix, when it comes to branding mobile applications are far more enhanced and loved by the consumer. In addition, the laptop can be used to watch the latest television and movies at all times, as well as live events – which means social media campaigns have to be focused on those users as well.

 

Yes, social media teams have a tougher job in this day and age because of the amount of technological devices that are being used by the consumer. But what seems to be happening more and more is that when the latest social media campaigns are put together, they reach the target audience…and end up boring them to death.

 

Why is this? Because creativity is being placed in the Number 2 spot on the list of how to increase ROI and brand awareness. Be First, Media Group has a solid reputation of helping their clients learn that boring content, boring ads, boring articles, etc., are not a part of a successful social media/PR campaign. They understand the wealth that comes from the visual – and they keep their eyes on all the latest trends that the consumer likes the most.

 

Whether that trend is mobile applications or some other device still yet to be known, Be First caters to all of these target consumers by never letting them down when it comes to the visual.

 

Captivating data and information has to put out there. An ad – whether it be a Facebook post or a Twitter announcement – must offer clever slogans, contests, events, or offers that pull the consumer straight to the website, along with amazing graphics/pictures that will stay in the consumer’s mind long after the ad has faded away.

 

Each piece of today’s technology comes along with its own benefits for the consumer and the business – but both need to be drawn in by the social media campaign that’s being created by their social media team.

 

Running and understanding data analytics and research is one thing. The social media team you choose must know who your target is and how to get to them. But, in the end, make sure the team you hire has the creative moxy to make sure that once that target is discovered, they will become a part of your long-term customer base.

To Learn More about social monitoring and The Social Media Team:  BeFirst Media Group

Entertainment

Abductee Seeks to Escape Kidnappers in Mindbending Sci-fi Thriller

  Rupture Film Review by Kam Williams Abductee Seeks to Escape Kidnappers in Mindbending Sci-fi Thriller Renee (Noomi Rapace) was leading an unremarkable existence in suburban Kansas City the day she was abducted by five strangers after her car broke down. Until then, she was just an average divorcee' doing her best to shield a young son (Percy Hynes White) from an embittered ex-husband's (Paul Popowich) vicious barbs.   Otherwise, … [Read More its Good for You.....]

Books

Cop under Fire

  Cop under Fire Moving Beyond Hashtags of Race, Crime and Politics for a Better America by Sheriff David Clarke, Jr. with Nancy French Foreword by Sean Hannity Worthy Publishing Hardcover, $21.99 272 pages ISBN: 978-1-617-95857-1 Book Review by Kam Williams “David Clarke refuses to bow a knee to political correctness, and he refuses to give his party over to the hands of black activists whose politics would destroy America. … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Make Way for Dulé!

  Dulé Hill The “Sleight” Interview with Kam Williams Make Way for Dulé! Born in Orange, New Jersey and raised in Sayreville, Dulé Hill began attending dance school when he was 3 years- old. He later received his first break as the understudy to Savion Glover on Broadway in “The Tap Dance Kid.” Dulé went on to perform the lead role in the musical’s national tour. And his additional stage credits include “Bring in ‘Da Noise, Bring in … [Read More its Good for You...]

Outdoors

Cajun Baby chooses Skeeter for a reason

  Cajun Baby chooses Skeeter for a reason By Craig Lamb Cliff Crochet, known on the pro bass tour as the Cajun Baby, has a lot to be proud of besides his south Louisiana roots. In Cajun country, boats are part of life, either for a livelihood or connection to the outdoors for recreation with friends and family. Crochet quote about Cajun roots. Crochet's resume includes 9 Top 10 finishes, three appearances in the Bassmaster Classic, and a … [Read More its Good for You...]

Sports

“Sin City” Becomes Acceptable?

  “Sin City” Becomes Acceptable? by Amy Lignor   So…what changes will occur if an NFL team hits Las Vegas? Not many, actually. Perhaps more of the ‘contract money’ will be lost considering the blackjack tables ARE right in the vicinity; however, NFL owners seem just fine with the fact that the Raiders will once again wave good-bye to their “Nation” and relocate to Sin City. But when you look at the news headlines, the NFL has and … [Read More its Good for You...]

Business

Buying & Selling: Learning the Art of the Tag Sale

  Buying & Selling: Learning the Art of the Tag Sale by Amy Lignor   When people speak about making a few extra bucks, there is more than one way to skin a cat these days. Perhaps you’re trying to save up for a vacation for the family to take this summer. Perhaps you are looking for collectibles to invest in. Oddly enough, many people do not realize what, exactly, was in Great Grandma’s house when she passed on to a happier place. … [Read More its Good for You...]

Travel

Vacations…Underground

  Vacations…Underground by Amy Lignor   There are millions of spots to visit and sites to see around the world when it comes to vacation time; however, there are also those you can’t necessarily “see.” In this world of digital technology and highly imaginative architecture that creates buildings that are higher and more “glitzy” than ever before, it is important to remember that in ancient times, people were building “down.” Various … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]