Google+

Creative Marketing = Email Marketing

 

Creative Marketing = Email Marketing

 

Building a ‘brand’ and getting the news out there about your ‘one-of-a-kind’ product or service is hard work. There are many who delve directly into the creative side of marketing – the visual beauty that a website needs to draw the reader’s eye. But data management and actual content are musts when it comes to that website, blog, landing page, or campaign that you’re creating to draw clients in, which makes Lead Scientist a company that should be included in all marketing models.

 

Combining data management with creative marketing, Lead Scientist produces full service e-mail campaigns that help businesses reach and form a highly targeted client base. When looking at the full range of social media applications and advertising avenues out there, it remains that e-mail marketing is one of the most cost effective ways of building a brand. And having a mailing list that is targeted to YOUR specific products is a must-have.

 

Whether you are a company looking for individual clients, or a B2B company that is targeting other businesses, Lead Scientist provides well-coordinated, full service e-mail campaigns.

 

Let’s look at the facts. All businesses building a brand need to customize their messages, and be able to send that message around the world instantly. And with e-mail marketing, the cost is minimal when compared to the social media ‘masters’ that charge thousands of dollars to create a simple website that looks like an eighth-grade art project. (On second thought, an eighth-grader does far better work than some of the sites you’ll see out there.)

 

Individuals and businesses are looking for that perfectly written and beautifully designed marketing piece that generates interest; the e-mail that catches the potential customer’s eye. These marketing campaigns need to be compelling, especially seeing as that they are attached to a personalized landing page that provides all the necessary content; highlighting your offering and capturing the targeted visitor contact information that your sales team needs in order to follow-up.

 

Using e-mail marketing campaigns as a social media app increases your ROI by bringing in more customers to your website, or watching your videos on YouTube; linking to your Facebook page, or going on Twitter to begin the optimal ‘buzz’ that you need in order to be a success in the market. Lead Scientist has the knowledge and understanding that a combination of the perfect text, creative images, optimal videos and offers, can all be combined to create that landing page that entices the visitor to stay, learn everything there is to know about you, and then fill out the contact form.

 

Individuals know that in a great many cases, they hit the landing page and say for a minute or two tops before exiting. But with the perfect landing page, that same visitor will stop, sit back with their cup of coffee and stay a while. And this is the type of attitude you NEED in order to build your brand and your business.

 

By setting up e-mail messages and building landing pages to help convert new leads, Lead Scientist acts differently than other e-mail platforms by giving you the control to select your targeted e-mail list. You can build your list by selecting geographic location, net worth, buying habits – and a variety of other factors that need to be taken into account to reach that target audience.

 

And this goes hand in hand with the social media realm. In fact, it is virtually impossible to ignore the importance of social media in e-mail Marketing (and, vice versa). Facebook and Twitter have become ‘gods’ when it comes to marketing models and building a brand, because of their size and reach. And with the immense number of people that utilize Facebook and other networks, e-mail marketing thrives.

 

Design of the e-mail is number one when it comes to things to think about. The design must be super professional, with images that are works of art combined with copy that is essential for both Business-to-Business and Business-to-Consumer campaigns. Your products and services must be spotlighted in the best possible way to make sure that your visitors come to stay.

 

In many successful e-mail marketing campaigns, things such as discounts and special offers spark interest. Contests and sweepstakes also pull in perspective clients and create ‘buzz’ on the networks about your company, brand and product. You can use the social networks to inform people of your products and/or services, while automatically entering the client into the contest or sweepstakes.

 

Social networking is used by everyone. Let’s face it, the days of face-to-face meetings or in-person events are slowly sliding into history. But when something as huge as social networking takes hold – with millions of businesses using the various networks for their own gain – things can get more than a little boring. Being consistently unique is a must, and including e-mail campaigns that are fresh and exciting are a necessity to put your company ahead of the pack.

 

Integrating social media and e-mail marketing offers substantial benefits; by utilizing both, and the incredible skill of Lead Scientist, you will obtain results, discover data and content, and create unique ways of putting together a creative marketing campaign that your clients won’t forget.

 

For more information, or to set up an initial consultation to build that necessary marketing campaign, head to:

www.leadscientist.net

Entertainment

Blake Lively Shines as Surfer Stranded in Shark-Infested Waters

  The Shallows Blu-ray Review by Kam Williams Blake Lively Shines as Surfer Stranded in Shark-Infested Waters Nancy Adams (Blake Lively) was so shaken by her mother's (Janelle Bailey) untimely death that she's dropped out of med school. In order to feel closer to her dearly departed mom, she's decided to vacation at the same exotic Mexican retreat where she was reportedly conceived back in 1991. An avid surfer, she also plans to search … [Read More its Good for You.....]

Books

Keep Walking in Prayer… Until You Can\’t Come Back

  Keep Walking in Prayer... Until You Can't Come Back by Reverend Dorothy Scott Boulware Xulon Press Paperback, $10.99 104 pages ISBN: 978-1-4984-7454-2 Book Review by Kam Williams “By way of introduction, I'm a Baptist Methodist Pentecostal Evangelical non-denominational retired pastor, retired newspaper editor, former minister of music, former fingerprint technician, wife of 47 years, mother of four, grandmother of five, … [Read More its Good for You...]

Art

More Than a Score

  ACRONYM TO FOLLOW by Peter Brav   Finally Our Day has come There’s a Day for everything For doughnuts, siblings, eight track tapes Grilled cheese, daughters and sons to work Encouragement, Alzheimer’s Coffee, math, chewing gum Blasphemy, yo-yos And now finally One for us Truly a Day to celebrate National Don’t Shoot An Unarmed Brother Doctor King Not Seeing Progress George Orwell Laughing It Is So About the … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Jahking and I!

  Jahking Guillory The “Kicks” Interview with Kam Williams Jahking and I! An undeniable young talent on the rise, actor and rapper Jahking Guillory is already a veteran in the entertainment business at the age of 14. Born and raised in Long Beach California, ‘King’ started pursuing his dream at 9 years-old, landing jobs in national commercials, music videos and national print campaigns. Graduating to larger roles in film and TV, 'King … [Read More its Good for You...]

Outdoors

230 LXF from Tidewater Packs A Punch in a Small Package

  230 LXF from Tidewater Packs A Punch in a Small Package By Ted Lund Are you looking for a family-friendly center console that’s got the luxury of a larger boat in a smaller package? Then look no further than the 230 LXF from Tidewater. The 23-foot, center console has the same features as the rest its large LXF brothers, including comfortable full upholstery, stainless steel cup holders. And a newly-designed console with glove box and … [Read More its Good for You...]

Sports

The Season Begins

  The Season Begins by Amy Lignor   Yes, it’s finally time to get down to some real business when it comes to the world of sports. (No offense to Serena at the U.S. Open, but her constant winning is not exactly new.) All this rain across the country has assured that lawns will be overgrown come Monday morning, unless citizens decide to use Saturday to mow. Why is that? Because football is back and Sundays are no longer “nothing to … [Read More its Good for You...]

Business

Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child

  Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child Parts One and Two New York, NY (August 10, 2016) — Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic has sold more than 3.3 million copies in North America to date.Scholastic announced a first printing … [Read More its Good for You...]

Travel

Vacation Time Has Turned “Spooky”

  Vacation Time Has Turned “Spooky” by Amy Lignor   Myths and legends, both spooky and surreal, are becoming the subject of many books and newspaper articles lately. And the location of many, oddly enough, happen to be in the Southwest. It used to be that a nice white sandy beach was the one place we yearned to go on vacation to get away from it all. Now, however, people are searching for places to travel where legends still exist, and … [Read More its Good for You...]

Green Living

Doing Our Part

  Doing Our Part by Amy Lignor   There are books being published as of late – wonderful books telling the stories of amazing wildlife rescues, as well as neighborhoods and communities across the U.S. that have taken on projects to save the wildlife in their own surrounding areas.   We always talk about these “success stories,” yet never actually give information on exactly how these “problems” turned into “victories.” … [Read More its Good for You...]

Trackbacks

  1. […] Creative Marketing = Email MarketingStaugnewsCombining data management with creative marketing, Lead Scientist produces full service e-mail campaigns that help businesses reach and form a highly targeted client base. When looking at the full range of social media applications and advertising … […]