Google+

Creative Marketing = Email Marketing

 

Creative Marketing = Email Marketing

 

Building a ‘brand’ and getting the news out there about your ‘one-of-a-kind’ product or service is hard work. There are many who delve directly into the creative side of marketing – the visual beauty that a website needs to draw the reader’s eye. But data management and actual content are musts when it comes to that website, blog, landing page, or campaign that you’re creating to draw clients in, which makes Lead Scientist a company that should be included in all marketing models.

 

Combining data management with creative marketing, Lead Scientist produces full service e-mail campaigns that help businesses reach and form a highly targeted client base. When looking at the full range of social media applications and advertising avenues out there, it remains that e-mail marketing is one of the most cost effective ways of building a brand. And having a mailing list that is targeted to YOUR specific products is a must-have.

 

Whether you are a company looking for individual clients, or a B2B company that is targeting other businesses, Lead Scientist provides well-coordinated, full service e-mail campaigns.

 

Let’s look at the facts. All businesses building a brand need to customize their messages, and be able to send that message around the world instantly. And with e-mail marketing, the cost is minimal when compared to the social media ‘masters’ that charge thousands of dollars to create a simple website that looks like an eighth-grade art project. (On second thought, an eighth-grader does far better work than some of the sites you’ll see out there.)

 

Individuals and businesses are looking for that perfectly written and beautifully designed marketing piece that generates interest; the e-mail that catches the potential customer’s eye. These marketing campaigns need to be compelling, especially seeing as that they are attached to a personalized landing page that provides all the necessary content; highlighting your offering and capturing the targeted visitor contact information that your sales team needs in order to follow-up.

 

Using e-mail marketing campaigns as a social media app increases your ROI by bringing in more customers to your website, or watching your videos on YouTube; linking to your Facebook page, or going on Twitter to begin the optimal ‘buzz’ that you need in order to be a success in the market. Lead Scientist has the knowledge and understanding that a combination of the perfect text, creative images, optimal videos and offers, can all be combined to create that landing page that entices the visitor to stay, learn everything there is to know about you, and then fill out the contact form.

 

Individuals know that in a great many cases, they hit the landing page and say for a minute or two tops before exiting. But with the perfect landing page, that same visitor will stop, sit back with their cup of coffee and stay a while. And this is the type of attitude you NEED in order to build your brand and your business.

 

By setting up e-mail messages and building landing pages to help convert new leads, Lead Scientist acts differently than other e-mail platforms by giving you the control to select your targeted e-mail list. You can build your list by selecting geographic location, net worth, buying habits – and a variety of other factors that need to be taken into account to reach that target audience.

 

And this goes hand in hand with the social media realm. In fact, it is virtually impossible to ignore the importance of social media in e-mail Marketing (and, vice versa). Facebook and Twitter have become ‘gods’ when it comes to marketing models and building a brand, because of their size and reach. And with the immense number of people that utilize Facebook and other networks, e-mail marketing thrives.

 

Design of the e-mail is number one when it comes to things to think about. The design must be super professional, with images that are works of art combined with copy that is essential for both Business-to-Business and Business-to-Consumer campaigns. Your products and services must be spotlighted in the best possible way to make sure that your visitors come to stay.

 

In many successful e-mail marketing campaigns, things such as discounts and special offers spark interest. Contests and sweepstakes also pull in perspective clients and create ‘buzz’ on the networks about your company, brand and product. You can use the social networks to inform people of your products and/or services, while automatically entering the client into the contest or sweepstakes.

 

Social networking is used by everyone. Let’s face it, the days of face-to-face meetings or in-person events are slowly sliding into history. But when something as huge as social networking takes hold – with millions of businesses using the various networks for their own gain – things can get more than a little boring. Being consistently unique is a must, and including e-mail campaigns that are fresh and exciting are a necessity to put your company ahead of the pack.

 

Integrating social media and e-mail marketing offers substantial benefits; by utilizing both, and the incredible skill of Lead Scientist, you will obtain results, discover data and content, and create unique ways of putting together a creative marketing campaign that your clients won’t forget.

 

For more information, or to set up an initial consultation to build that necessary marketing campaign, head to:

www.leadscientist.net

Entertainment

For movies opening June 23, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening June 23, 2017   BIG BUDGET FILMS The Beguiled (R for sexuality) Sofia Coppola won Best Director at Cannes for this sublime tale of seduction, a remake of Clint Eastwood's Civil War saga about Southern belles competing for the affections of a Union soldier (Colin Farrell) wounded and abandoned by his unit. … [Read More its Good for You.....]

Books

Gil’s Goodwill!

  Gil Robertson The “Book of Black Heroes” Interview with Kam Williams Gil's Goodwill! For nearly three decades, writer/author Gil L. Robertson, IV has used the written word to enlighten, empower and uplift. The one-time political organizer initially made his mark in entertainment journalism, penning over 50 national magazine covers and contributing bylines to a wide range of publications that include the Los Angeles Times, the Atlanta … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

How to Hire a Winner in Real Estate

  How to Hire a Winner in Real Estate by Amy Lignor   You want to buy that new house because the twins are on their way. Little Betty and Little John are already there, but who knew you would have even more so soon? What’s that? Oh…well, of course, in order to buy that new home with four bedrooms instead of two, you will also need to sell your present homestead in order to get the money needed to start paying on a new one. And, of … [Read More its Good for You.....]

Lifestyle

Ejogo’s Largo!

    Carmen Ejogo The “It Comes at Night” Interview with Kam Williams Ejogo's Largo! Carmen Ejogo has established a distinguished career in both feature films and television. She is best known thus far for her leading role of civil rights activist ‘Coretta Scott King’ opposite David Oyelowo in Ava DuVernay's universally acclaimed SELMA as well as being singled out for her ‘mind-blowing’ lead role as Sister in SPARKLE alongside … [Read More its Good for You...]

Outdoors

Tidewater 230 LXF Combines Luxury, Family Friendly Features

  Tidewater 230 LXF Combines Luxury, Family Friendly Features By Craig Lamb Are you looking for a family friendly, center console fishing rig in the 23-foot class? Your search is over with the 230 LXF from Tidewater Boats. The all-new 230 LXF has a centerline of 23’ with a wide beam spanning 8’ 10.” The boat weighs 3,200 pounds and has a fuel capacity of 95 gallons for peace of mind on long trips. Best balance of performance and fuel … [Read More its Good for You...]

Sports

You Don’t Have to be Greek to be a “Zorba” Fanatic

  You Don’t Have to be Greek to be a “Zorba” Fanatic by Amy Lignor   No, the sport is not called ‘Zorba’, but it most definitely fits for this article’s title. This most unusual sport is actually called ‘Zorbing’, and has caught on like wildfire across the globe. And now, seeing as that the NBA has wrapped, with Golden State proving that they were determined to make amends for last season; and with the NHL closing up shop for the season … [Read More its Good for You...]

Business

Add Value with Summer Home Renovation Projects

  Add Value with Summer Home Renovation Projects by Amy Lignor   There are a whole list of summer activities for you and the kids planned. Most of them, of course, you want to be nothing but fun, such as grilling outside on the patio or swimming in the pool. However, having the backyard pool and patio are two things you really need in place before either of those activities could be enjoyed. And building this area could be a great … [Read More its Good for You...]

Travel

Finding Relaxation in the Most Remote Locations of All

    Finding Relaxation in the Most Remote Locations of All by Amy Lignor   It is a fact that the largest travel locations are also beyond popular. Among the downsides of this fact is that when you’re looking for peace, quiet, and basically a chance to do nothing more than spend time with yourself and, perhaps, one other best friend, the most popular places don’t offer that. In other words, it is the most remote (sometimes most … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]

Trackbacks

  1. […] Creative Marketing = Email MarketingStaugnewsCombining data management with creative marketing, Lead Scientist produces full service e-mail campaigns that help businesses reach and form a highly targeted client base. When looking at the full range of social media applications and advertising … […]