Creative Marketing = Email Marketing
Building a ‘brand’ and getting the news out there about your ‘one-of-a-kind’ product or service is hard work. There are many who delve directly into the creative side of marketing – the visual beauty that a website needs to draw the reader’s eye. But data management and actual content are musts when it comes to that website, blog, landing page, or campaign that you’re creating to draw clients in, which makes Lead Scientist a company that should be included in all marketing models.
Combining data management with creative marketing, Lead Scientist produces full service e-mail campaigns that help businesses reach and form a highly targeted client base. When looking at the full range of social media applications and advertising avenues out there, it remains that e-mail marketing is one of the most cost effective ways of building a brand. And having a mailing list that is targeted to YOUR specific products is a must-have.
Whether you are a company looking for individual clients, or a B2B company that is targeting other businesses, Lead Scientist provides well-coordinated, full service e-mail campaigns.
Let’s look at the facts. All businesses building a brand need to customize their messages, and be able to send that message around the world instantly. And with e-mail marketing, the cost is minimal when compared to the social media ‘masters’ that charge thousands of dollars to create a simple website that looks like an eighth-grade art project. (On second thought, an eighth-grader does far better work than some of the sites you’ll see out there.)
Individuals and businesses are looking for that perfectly written and beautifully designed marketing piece that generates interest; the e-mail that catches the potential customer’s eye. These marketing campaigns need to be compelling, especially seeing as that they are attached to a personalized landing page that provides all the necessary content; highlighting your offering and capturing the targeted visitor contact information that your sales team needs in order to follow-up.
Using e-mail marketing campaigns as a social media app increases your ROI by bringing in more customers to your website, or watching your videos on YouTube; linking to your Facebook page, or going on Twitter to begin the optimal ‘buzz’ that you need in order to be a success in the market. Lead Scientist has the knowledge and understanding that a combination of the perfect text, creative images, optimal videos and offers, can all be combined to create that landing page that entices the visitor to stay, learn everything there is to know about you, and then fill out the contact form.
Individuals know that in a great many cases, they hit the landing page and say for a minute or two tops before exiting. But with the perfect landing page, that same visitor will stop, sit back with their cup of coffee and stay a while. And this is the type of attitude you NEED in order to build your brand and your business.
By setting up e-mail messages and building landing pages to help convert new leads, Lead Scientist acts differently than other e-mail platforms by giving you the control to select your targeted e-mail list. You can build your list by selecting geographic location, net worth, buying habits – and a variety of other factors that need to be taken into account to reach that target audience.
And this goes hand in hand with the social media realm. In fact, it is virtually impossible to ignore the importance of social media in e-mail Marketing (and, vice versa). Facebook and Twitter have become ‘gods’ when it comes to marketing models and building a brand, because of their size and reach. And with the immense number of people that utilize Facebook and other networks, e-mail marketing thrives.
Design of the e-mail is number one when it comes to things to think about. The design must be super professional, with images that are works of art combined with copy that is essential for both Business-to-Business and Business-to-Consumer campaigns. Your products and services must be spotlighted in the best possible way to make sure that your visitors come to stay.
In many successful e-mail marketing campaigns, things such as discounts and special offers spark interest. Contests and sweepstakes also pull in perspective clients and create ‘buzz’ on the networks about your company, brand and product. You can use the social networks to inform people of your products and/or services, while automatically entering the client into the contest or sweepstakes.
Social networking is used by everyone. Let’s face it, the days of face-to-face meetings or in-person events are slowly sliding into history. But when something as huge as social networking takes hold – with millions of businesses using the various networks for their own gain – things can get more than a little boring. Being consistently unique is a must, and including e-mail campaigns that are fresh and exciting are a necessity to put your company ahead of the pack.
Integrating social media and e-mail marketing offers substantial benefits; by utilizing both, and the incredible skill of Lead Scientist, you will obtain results, discover data and content, and create unique ways of putting together a creative marketing campaign that your clients won’t forget.
For more information, or to set up an initial consultation to build that necessary marketing campaign, head to: