Creating a ‘Niche’ That Will Allow Your Company to Finally be Seen!
We’ve spoken about the problems that come from setting your company up in so many different locations on so many networks that you can’t even remotely manage your content. The problems that arise from having ‘too much of a good thing’ are numerous and monumental, which means finding that perfect ‘niche’ for your business is the only way to be sure that people are ‘buzzing’ about what YOU have to sell, and ONLY you.
Social advertising grows and evolves every day. The many pathways available for you to get to the customers you want have become so varied that they are like a puzzle you must solve. It still remains that the most popular locations, where the most ‘commoners’ (you know, people like me), gather to speak about the latest and greatest so that they bring about the next ‘hot, new trend,’ are the places you MUST be in order to promote your product. But there are others out there that were simply not made for your company and would be nothing more than a waste of you time.
Such as, if you are a business-to-business company, sites like LinkedIn are necessary for you to begin networking and build your business by being a part of the industries that you are trying to land as clients. If you are on the business-to-consumer side of things, it is the world of Google+, Facebook, Twitter and placing videos on sites like YouTube, that will get you to the clients you want to contact.
Now, there is far more to all of this than just ‘finding that niche.’ You also have to hire a Social Media Team that can put together the right tactical plan and advertising strategies to make sure that your ‘niche’ is not only the right one, but also the most profitable. Focus has to be placed on everything from the use of traditional banner ads to the innovation of ‘Promoted Tweets’ and ‘Sponsored Stories.’ These are absolutely unique, which is exactly what you are striving for your company to become. They stand apart from all the rest and appear ‘in-stream’ instead of simply being yet another example of ho-hum, user-generated content.
The brilliant team of Be First and Simplify360, are masters of the social media management industry, and are not only able find your most profitable niche, but are also able to spend 24/7 making sure that your concept, content, ideas, advertising and customer service is always the highest-quality it can be – completely annihilating your competition. They use the latest analytical tools that will bring your content and your ‘buzz’ to an even larger audience than you ever imagined.
‘Niche’ social networks are the networks that experience dramatic growth – both nationally and internationally. Forecasts are that social media users will grow 20% in Asia-Pacific; over 12% in Latin America, and over 20% in the Middle East and Africa in 2013, which manes businesses should be more than excited about the future. Not to mention, the forecast for growth in the cellular industry is even greater – which will allow businesses to make impressive strides in mobile advertising.
Microblogging is also being looked at as growing exponentially this year, providing more ‘niche’ networks that will focus on companies that have been mostly overlooked for the major corporate ‘players.’ Instagram traffic will grow, Pinterest will expand – and the team of Be First and Simplify360 will be the one group that can make sure you are ahead of your time and in that ‘niche’ that will turn your unknown company into an international name that can compete with the ‘big boys.’
Find your niche today!