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Cooper City Resident and Professional Cyclist to Ride Tandem in Bike MS:

Cooper City Resident and Professional Cyclist to Ride Tandem in

Bike MS: PGA TOUR Cycle to the Shore ride
Saturday, October 1st

A large St. Augustine area crowd is expected on Saturday, October 1st, at the National MS Society’s Bike MS: PGA TOUR Cycle to the Shore ridethat will start from the St. Augustine/St. Johns County Airport at 7:15 a.m./EST, including Ana Molé, a Florida-native with MS, and Robin Farina, a professional cyclist.  Ana and Robin will team up to ride a tandem bicycle to demonstrate that those living with MS do not have to be limited or defined by their disease.

Robin, team captain of NOW and Novartis for MS, an inspirational cycling team made up of professional female cyclists committed to elevating the understanding of MS nationwide.  In addition to competing nationally in the 2011 professional women’s cycling racing circuit, NOW and Novartis for MS team members have been cycling tandem with local MS patients, like Ana, in National MS Society Bike MS rides across the country to raise awareness for this potentially devastating disease.

Diagnosed with MS in 2001, Ana is mother to two children and a wine industry career professional. She chose to ride as part of the NOW and Novartis for MS team to inspire others with MS to hold on to their aspirations and achieve what’s possible.

For additional information on this exciting ride, NOW and Novartis for MS team members or the campaign in general, visitwww.noopportunitywasted.com.

Ana Molé and Robin Farina will be available for interviews Friday, September 30th, and Saturday, October 1st.

Contact:

Lynn Blenkhorn

Lynn.blenkhorn@fkhealth.com

508-851-0930

Background

National MS Society’s Bike MS
Established in l980, the National MS Society’s Bike MS program is the largest organized cycling series in the country.  Each ride in the Bike MS series offers unique local flavor, while maintaining a well-organized, fully-supported, and consistently extraordinary overall experience.  For cyclists and all those seeking a personal challenge and a world free of MS, Bike MS is the premier fundraising cycling series in the nation. Bike MS is part of the National MS Society, a collective of passionate individuals who want to do something about MS now—to move together toward a world free of multiple sclerosis.


No Opportunity Wasted (NOW)

“No Opportunity Wasted is about learning how to live while you still have the chance, about letting go of the handrails, taking off your tie (and maybe taking off a lot more, while you’re at it), swerving off that predictable road you’ve been following for years—onto a strange and bumpy path that just might, with a bit of luck, get you lost. It’s about taking the time to enjoy experiences you’ve denied yourself. But it is also about sharing experiences with other people you don’t know… beginning with yourself.” – Phil Keoghan

No Opportunity Wasted is a philosophy about turning thought into action. No more shoulda, coulda, woulda. Think big, challenge yourself, ditch the excuses, … live life NOW. It is an urgent call to action, inspiring and enabling people to overcome fear and seek out memorable experiences of their own.

At 19, Phil Keoghan, host of the seven-time Emmy Award winning CBS reality series The Amazing Race, found himself alone, in the dark, on a sunken ship that he was covering for a television show. With a depleted oxygen supply, he lost hope and almost lost consciousness. After somehow finding himself back on the deck of the salvage boat, Keoghan immediately wrote down a life list of things he wanted to do before he dies, and the first thing on that list—go back down to the wreckage so he could face his fear.

Phil is a man determined to live each day as if it were his last. Breaking a world record for bungee jumping, cooking a 5-star dinner at the edge of an erupting volcano, diving the world’s longest underwater cave, renewing his wedding vows underwater while hand-feeding sharks, riding his bicycle across America —these are just some of the adventures Phil has shared with television audiences around the world.

Over the years, his list expanded from challenging himself to focusing on how to help others attain their goals. His experiences led him to develop a modus operandi that would become No Opportunity Wasted. Through speaking engagements, worldwide television programs, the book and talk show appearances, Phil gives people the impetus to grab opportunity by the collar and just do it.

NOW is a philosophy and way of approaching everyday life. What would you do today without excuses, routine, or fear to hold you back? What NOW experiences wait outside your door? NOW is about fronting up for physical and mental challenges that metaphorically and literally take you to the edge. It’s about expression on a grand scale. It might mean conquering a personal fear… or changing your community… or making a crazy idea a reality.  Each NOW moment is unique to you!!

For more info about Phil Keoghan, No Opportunity Wasted the book, the No Opportunity Wasted television series, Phil’s feature documentary The Ride, and more, go to: www.noopportunitywasted.com.

Novartis Pharmaceuticals Corporation

Novartis Pharmaceuticals Corporation is committed to meeting the needs of the MS community by offering effective treatment options and support services to help people manage their disease.

Novartis Pharmaceuticals Corporation researches, develops, manufactures and markets innovative prescription drugs used to treat a number of diseases and conditions, including cardiovascular, dermatological, central nervous system, bone disease, cancer, organ transplantation, psychiatry, infectious disease and respiratory. The company’s mission is to improve people’s lives by pioneering novel healthcare solutions.

Located in East Hanover, New Jersey, Novartis Pharmaceuticals Corporation is an affiliate of Novartis AG, which provides healthcare solutions that address the evolving needs of patients and societies. Focused solely on healthcare, Novartis offers a diversified portfolio to best meet these needs: innovative medicines, cost-saving generic pharmaceuticals, preventive vaccines, diagnostic tools and consumer health products. For more information, please visitwww.pharma.us.novartis.com

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