Commercials This Year Made Us Proud to be Americans!
Yes, the Giants and Pats dueled to the finish, BUT this entire night was devoted to a ‘look back’ – a look back at a time that was one of the most beloved in the world. Why? Was there a major event that everyone will remember for all time? No. The 1980’s was all about fun, peace and serenity. We had our glitches, sure, but everyone still liked each other. The music was fun, the hair was big, the leather jackets from the 1950’s were being worn again by everyone…and this year’s Super Bowl commercials that billions of dollars were paid for, were intent on reminding the world that if we were good once…we could be good again.
The commercials told everyone in this country that we are not over. That no matter what happens in this world, America will rise above. Now, are we the Romans? Are we looking at OUR dynasty coming to an end just because Brady’s has? No. We’re simply wrapping ourselves in that ‘red, white and blue’ and reliving a time that mattered to one and all; a time that most people made fun of when it was going on but now…we want it back!
The cars were the ones who hit the mark and hit it big yesterday. They went to the time period we loved and wrapped ‘Old Glory’ back around us all, with humor, sentiment, and even a bit of the supernatural!
Bueller? Bueller? Yup. This is one that will play all year long and people will be calling it up on the internet in droves. There is a new group of ‘Baby Boomers’ out there in the world and they are from the 80’s. We are collectively called, The Breakfast Club; we are the geeks, prom queens, criminals, jocks and basket cases – and we love it! No, the car jumping that hill in the Bueller commercial wasn’t a vintage red Ferrari, but it didn’t matter. Broderick has aged – we’ve all aged – but whether it’s a mini-van or a limo or a station wagon – we remember that feeling of Chicago as Ferris walked us around, took us to a parade, and ducked from his father’s sight when he pulled up beside him. Ferris Bueller was the one who told our generation when we were teenagers that life DID move pretty fast, and every once in a while we should blow off work and school and enjoy what is all around us! Speaking of that….
Okay, I’m back! What was I saying? Oh, yes. Seinfeld. Seinfeld was the sitcom that everyone loved. He was hysterical, Kramer was our next door neighbor, and Elaine danced like a drunk robotic Russian. Those times were good. Well when Jerry wanted to be the number one owner of the very first Acura NSX he used everything at his disposal to convince the guy in the number one spot that it had to be his! Who did we get to see? The Soup Nazi! Love him! Everyone remembers that look, that scream, and here he was for us to enjoy once again. The only downside is that the Soup Nazi didn’t push Leno off the roof for, yet again, robbing a comedian of their rightful time in the spotlight.
When this one hit the airwaves I almost ran to the bathroom to weep. I know, I know, this generation is all about vampires. When I saw the bloodsuckers run up the trees at their party in the woods, I was half-expecting to see old Edward out there smiling. I figured this was a new ad for the Breaking Dawn Part I party that’s about to begin on DVD. (I have to interject this. In a new DVD they’re including a small flower that was used as a prop in the movie, with a certificate of authenticity. Apparently, this is for when your great-great-granddaughter walks into the futuristic Pawn Stars and gets five bucks for it because there were so many sold.) But Audi did NOT disappoint or sicken me. Because as the ‘fanged’ partygoer pulls up in his brand new car, the headlights that offer ‘daytime illumination’ shine on the vampires and, ‘Poof!’ they’re gone. This brought back lovely memories of Buffy the Vampire Slayer and gave me hope that these undead will once and for all go away!
For a person who has a tattoo of their name on her arm (don’t tell my mother), Kia and their “Mr. Sandman” commercial brought tears to my eyes. Mr. Sandman comes into the room of a sleeping couple and sprinkles some pixie dust on top of the wife as she dreams. Suddenly, she’s on the back of a horse with a man who looks like he’s from the cover of one of those bodice rippers. But the Sandman then has a little accident and tosses a load of pixie dust on her husband sleeping right beside her. That’s when my heart began to race. No, not for the hot chick like most viewers of the Super Bowl, but for the music. The 1980’s came crashing back to me when Kickstart My Heart began. Yes, Motley Crue (even though they look a bit like geriatrics having fun at the home) belted out their song as the Kia raced around the track with beer, hot girls – all the things that guys love. But, for me? The Crue was back on top – right where they belong.
Okay…there was some major competition and it got far more frightening than vampires. Apparently Chevy has had enough. They want their rights back. They are tired of the small, creepy cars and the foreign names (and, of course, as always, Ford). In one of the best, Chevy brought to all viewers the future (not the past). In their ad, “The End of the World,” they showed everyone what things would look like if the Mayan’s – who couldn’t predict their own death but could somehow predict ours – theory of 2012 being ‘all she wrote’ proved to be true. Who survives? Anyone driving a Chevy, of course. Some may feel this one was out of line, but it really is the past, raising it’s ugly head into the air as Chevy returns and grasps for their past superiority.
Toyota wants us to reinvent ourselves. They remember what we were like as well, and they don’t want us to sit down as a people – they want us to stand up and become better. Now, transforming a Toyota is difficult; after all, they’ve been around for a good, long time. But this commercial showed us that we could have babies that don’t do the nasty in a diaper and receive soft serve ice cream at our local DMV (a place where many feel the Devil, himself, resides.) Was it hip and cool? No. But it was beyond cute, and they sent their message out loud and clear.
Yes, Budweiser did have a great commercial in there among automobiles, it was called, “Eternal Optimism.” We began in the world of leather jackets, greased hair, and poodle skirts in the 1950s. On to the much-loved Jackie ‘O’ outfits and the brilliant Walk on the Moon that the 60’s provided. We then arrived in the 70’s with disco balls and crazy pastel clothes; and then the blessed 80’s showed their boom boxes and break-dancing in the streets. The 90’s were seen as a sort of screaming tirade on stage – perhaps a shout out to the trash metal that made everyone a little crazy – but the point was, no matter how much we change, no matter what we face – we will always be the trendsetters and the lovers of life. They reminded us that there was optimism once upon a time, and we need to get it back!
Who was the winner? Hands down, Chrysler. They gave us that voice; the voice that you believe in and want to listen to. This is the man who stands up for one and all; he’s an icon, and when he delivers a message you better listen! The admirable, reliable, and fantastic Clint Eastwood – the man whose face looks like he’s ridden the American West for decades beating up outlaws, and scaring the ‘punks’ on the street as Dirty Harry in order to keep America clean – looked into that camera and told us that our halftime was coming to a close. America is starting up it’s second half; we are racing towards that end zone. And even though the red, white and blue may feel like they’re being buried in a world that just doesn’t care anymore, we ARE the U.S. of A. We’ve fought, we’ve sacrificed, we’ve walked on that moon and created some of the most amazing dreams known to mankind. We have imagination, creativity, and there’s no way that some government, or recession, or unemployment figures are going to take us down and make us stand quietly in a corner. Clint Eastwood – the grandfather of tough – told us that’s it’s time to stand up and go back to being the ‘best of the best;’ to stop fighting amongst each other and become one. I wanted to salute. I wanted to cover my heart with my hand and say that pledge, because I am one of the quiet, unknown Americans who want that: “One nation, under God, indivisible, for liberty and justice for all!” And I want it now!
On the bad side? We ask you, as a country, PLEASE get rid of the E*Trade baby. Perhaps the reason we’re having trouble standing up is the fact that we’re taking financial advice from a creepy talking baby. It’s just not funny anymore.