Even during a serious downturn in the economy, women will still take care of their looks- makeup, skin care, and hair care; we are still determined to look our best. We can skimp on other things. Check the stats on this and you will see, it still and always will occupy the biggest retail foot print in the major dept stores. And lest us forget the men in our lives, their have caught on to this thing of looking their best, too It is a safe place to build a business. And the Anti-Aging Market is the hottest area of beauty; and is totally gender neutral. We are still in slow econ recovery; despite this, Nerium International did $100 million in 2012, their first full year in business. The company got behind their distributors ( whom they call Brand Partners) to support their business by restocking inventory so the company was not support4ed by their own distributors buying product, which is common place in the industry. There is no front loading of product, as their brand partners who are building a business have no need to buy extra inventory. Further, preferred customers, those on a monthly autoship can also receive their monthly shipment for free by simpy sharing with 3 others who are also on a monthly autoship. All this makes it very affordable to use and very affordable and profitable to build the businsss. Even for those customers who simply want to order a bottle retail, the cost is far below other anti-aging products in the same category. This company makes it a win-win for both men and women who want to look their best for the most economical treatment available that is also the most effective. No wonder this business has exploded. Thousands of ipads have been given out, over 2000 are driving a Lexus, and over a $1 million dollars of product have been shipped as part of their ground p breaking Nerium Gives Back Program.