Budweiser Wasn’t the Only Advertising Winner on Super Bowl Sunday!
Yes…the Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII. However, the battle that most people waited to find out about was the battle of the advertisers when it came to the Super Bowl commercials. With this one, Budweiser won, yet again, with their emotional Clydesdale story. Trust me, everyone who missed it raced to YouTube in order to watch it over and over again.
BUT – there was another battle going on that night, that also came down to the final seconds. This was the war between Twitter and Facebook as to how many commercials they were ‘mentioned’ in on the small screen.
Twitter was the clear winner, being mentioned in over half of the national TV commercials that aired during the game. Facebook? Well…their name only cropped up in approximately 10% of the ads. And Google+, even with all the raves and good numbers that came in over the past few weeks giving them second place behind Facebook as far as social networks were concerned, wasn’t even mentioned in one single commercial. (Can’t you hear the Twitter people snickering in the background?) Especially considering the fact that even YouTube showed up in one ad and they weren’t expected to be seen at all.
This is the most watched television event every year, as well as being one of the most-watched sports events across the globe. Therefore, because of this incredible viewership, advertisers are always paying out BIG money for a simple thirty-second spot and hoping beyond hope that theirs is not placed right before the halftime show when most people get up to use the facilities and refresh their beer before sitting back down to watch Beyonce.
Yes…the Clydesdales of Budweiser have always dominated Super Bowl advertising. But in 2013, the technological world was also being noticed, with a Twitter hashtag appearing for everything from the latest movies coming out, like Disney’s ‘Oz,’ to Hyundai, Doritos – even those famous Clydesdales offered their own hashtag.
Just last year Twitter tied with Facebook, both being mentioned in eight out of the fifty-nine Super Bowl commercials aired. So not only did Twitter win by a landslide this year, they also upped their viewership by three-hundred percent, while Facebook dropped fifty percent.
I’m sure advertisers became even more excited when the stadium blacked out, seeing as that more commercials were placed into the telecast. THIS is second screen advertising, and with the Bluefin acquisition recently made by Twitter, it seems that Twitter will now remain the ‘King’ over Facebook for a while. But only a while, most likely, considering the fact that Mark Zuckerberg works best when he’s beyond angry.
Dreaming of your company and your brand being up there on the small screen when the Super Bowl is being played? I say…get in good with Twitter, people. AND make sure you hire a stellar Social Media Team in order to put you in the running for your very own Super Bowl victory!
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