Awards Season is Almost Upon Us.
But Let’s Remember the ‘Green’ Carpet is the One That Really Shines!
What does Dr. Seuss, “Don Cheadle is Captain Planet” and the television drama, Dallas, allhave in common? I know, a real stumper, right? Well…if you are an award’s enthusiast, you would know that each one of these entities actually took home a 2012 EMA Award back in September. And now that the awards season is nearly upon us – with the Grammy’s, Oscars, Golden Globes and People’s Choice heading to our television screens very soon – it is nice to take a look back at the most ‘caring’ awards given out every Fall to the environmental friends who truly work to make sure that the they are building a better world for the next generation.
Now, when you think about the big three coming up in the movie industry, its most likely that the dramatic beauty of ‘Lincoln’ will win it all. But as 2013 begins, more and more production companies will be looking at how they can help the environment – from ecologically sound films and equipment to screenplays and books (like the amazing “Lorax” written long ago by Dr. Seuss) – they will focus on the important issues of what we need to do as a planet to save our surroundings.
And think about endorsements. When it comes to the world of endorsements, it is the power of celebrities that brings about awareness – and that is the case when it comes to ‘green‘ awareness, as well. The awards called the EMA’s soundly believe that through the areas of television, film and music, celebrities can make ‘changes’ and bring people into the mindset of ‘green thinking.’
But the EMA (www.ema-online.org/), the Environmental Media Association, also works in other areas in order to promote ‘sustainable lifestyle choices’ and to utilize influential people to speak about the power of a “green globe.”
When it comes to their awards, however, the annual EMA’s are the only accolades given that celebrate and support the creative work of media and their environmental efforts. They honor film and television personalities and celebrities, as well as musicians and musical celebrities and tours, that take the time to truly educate and inspire others about environmental concerns, and how to cure the ills this world is experiencing. They also recognize organizations, corporations and production companies that work to convey environmental messages in all areas of entertainment.
Beginning in 1991, the EMA Awards opened the door to celebrating environmental efforts and has, thus far, remained the only program that is uniquely devoted to the entertainment industry’s use of their power to open the world’s eyes to a better life for everyone.
One of the most creative issues when it comes to the EMA is the fact that they – and only they – provide the ‘green carpet’ instead of the ‘red’ when it comes to celebrities walking down the aisle and into their building for the awards ceremony. (My personal view is that the green works far better with all those lovely gowns than the red does). Celebrities also arrive in hybrid/alternative fuel vehicles and leave the gas-guzzling limos behind.
As each and every one of us know, Hollywood holds an extreme amount of power over the rest of us. From magazines to pop culture to celebrity news to the best and brightest in the areas of writing, producing, acting, singing and directing – Hollywood can inspire millions with a simple song, phrase or movie that will never be forgotten. And seeing as that they wield this huge influence over the public, the EMA wants to make sure – and HAS made sure since 1991 – that this industry is rewarded for their monumental efforts in the area of ‘going green.’
Let’s face it. Al Gore’s documentary – An Inconvenient Truth – will never be forgotten. In fact, six years later this is one subject that is still being spoken about across the globe. Yet another way that media brought about a ‘turn’ for the positive and opened everyone’s eyes to the serious issues that we face as a planet.
With natural disasters, such as the recent Hurricane Sandy that left behind years of clean-up in its powerful wake, the entertainment industry is even more concerned and far more vocal about how to help our communities recover and how to keep hope alive!
The environment and environmental policy is getting a huge ‘facelift’ as Hollywood works to make sure that our world becomes better and better each and every day! So as you sit down to watch those Academy Awards and see the flashes of a thousand cameras as the stars walk up and down the red carpet, just remember there is a green carpet waiting for them that they all want to stand on very, very soon!
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