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Just the Facts: Your Target Audience May Not be on Google

  Just the Facts: Your Target Audience May Not be on Google   The audience. Whether you’re referring to a play, a movie, a speaking event, or social media – it is that audience you have to impress, entertain, inform and basically keep as happy as possible. In the business world that audience must be able […]

The Good, Bad and Downright Ugly Has Happened in the NFL Draft

  The Good, Bad and Downright Ugly Has Happened in the NFL Draft   Bad decisions. They happen each and every day to everyone in all situations. However, when a bad decision happens in an NFL draft there is far more than egg on the faces of the ones who slipped up; it was bank vaults that […]

First Impressions Count but Lasting Impressions Make the Brand

  First Impressions Count but Lasting Impressions Make the Brand   The business world is built on first impressions. Whether it be the executive walking into a meeting with the right suit, tie and polished shoes in order to make his client feel comfortable; or a prospective employee writing out a resume making sure that […]

Google is Not the Internet, Have you Looked at Bing

  Google is Not the Internet, Have you Looked at Bing   Everyone has seen the screen; the Google search bar has been the home page for many for a good, long time. You know the drill: Get up, get the cup of coffee, get ready for work, boot that computer and, ‘BAM!’ Google and […]

A Public Relations Team Equals Small Business Profit

  A Public Relations Team Equals Small Business Profit     The world of public relations is expanding just as fast as the social media platforms – and it needs to. Although Facebook, Twitter and Pinterest are now considered the social channels that are ‘must haves’ in this day and age, the networks are still […]

Public Relations is the Key to a Lasting Impression

  Public Relations is the Key to a Lasting Impression   The business world is built on first impressions. Whether it be the executive walking into a meeting with the right suit, tie and polished shoes in order to make his client feel comfortable; or a prospective employee writing out a resume making sure that […]

The 21st Century Shows Public Relations Outweighs Traditional Advertising

  The 21st Century Shows Public Relations Outweighs Traditional Advertising   Yes, there is a difference between public relations and advertising, although the two used to be farther apart on the creative scale before the world of social media came along. There are many companies and small businesses, however, who still believe that PR is […]

Geothermal Tax Credit is Worth the Look

  Geothermal Tax Credit is Worth the Look   Okay, let’s be honest… April is looming, the tax men and women are literally buried under hundreds of pieces of paper and computer screens as they try to make heads and tails of everyone’s annual ‘wrap-up’ of profits versus expenses. Tax time causes a collective groan […]

“Just the Stats, Man!”

  “Just the Stats, Man!”   The word ‘statistics’ causes everything from the rolling of the eyes to the very few out there who know, beyond a shadow of a doubt, that statistics mean money. Yes, there is instinct, hard work, determination – all of those are talents that are needed when it comes to […]

Studying the B.R.A.I.N Without Bringing Pain

  Studying the B.R.A.I.N Without Bringing Pain to the Creatures of the Deep!   The brain is once again in the news. An interesting study has been announced that will begin in 2014 (a  $100 million dollar study that has some people up in arms about how the money could, perhaps, be better spent). This […]