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Panache Salon and Spa to move downtown store operations to company’s St. Augustine Beach location -Owners sell downtown St. Augustine building to neighboring business on Hypolita Street

St. Augustine, Fla. — Panache, a St. Augustine, Fla. based company with Aveda Lifestyle Store, Salon and Spas, has sold its downtown location to a neighboring business and will move to the salon and spa’s expanded location at 1089 A1A Beach Blvd. in St. Augustine Beach in the Anastasia Plaza shopping center. According to Kristy Weeks, Panache Owner, the opportunity to sell the Hypolita Street building to the popular restaurant and bar establishment Scarlett O’Hara’s, will support the growth of the beauty business at the beach location. Weeks expanded the Panache store at the beach from 1,200 square feet to 2,400 square feet in May 2008 to grow the location and to better serve customers throughout the market.

“We are fortunate to be able to move all of our downtown operations and services to our highly successful location at the beach where we have additional customer areas, service and retail space. Our stylists and spa professionals from the downtown store will relocate to the beach beginning in February. Plus, our customers will benefit from free and ample parking,” Weeks said.

“Our original location at 66 Hypolita Street in historic, downtown St. Augustine has been in business for more than 22 years. We are sad to leave, but we’re very thankful to our customers and visitors for our hard-earned success,” said Weeks. “We take our careers very seriously and serve from the heart at Panache,” she said.

Weeks attributes the company’s success to her staff of highly-trained beauty and salon experts who regularly participate in a wide variety of industry style events and business courses including specialized training at Aveda’s salon operations facility in Orlando, St. Petersburg, and Tallahassee, Fla. Panache staff members study topics ranging from the top industry benchmarks to working with different generations in the workplace to client retention to network promoters, and more.

“The salon industry is a science now, especially with hundreds of company’s that compete for your business with a multitude of products, services and talent. We implement the latest in salon and spa business development, effective communications, community connections, creative vision, social responsibility, and life balance, to name a few,” said Weeks.

Panache Salon and Spa offers the most current technologies in hair and nail services along with spa and treatment rooms and guest comfort areas. The beach location’s décor features the latest in interior design and colors as provided by Etopa, an industry leader in salon and spa environments. “We will continue to offer a full line of Aveda hair, skin and cosmetic products with a focus on maintaining an environmentally sustainable and green business,” Weeks said.

Panache receives top recognition from its customers as Best Full-Service Salon and Best Day Spa, and for Best Stylists, plus several industry awards which uniquely positions the company as a very successful business in St. Augustine. Additionally, Panache was again named as one of the 200 fastest-growing salons in North America by Salon Today magazine, a top business publication for the professional beauty industry. Weeks is recognized as a leader in the business community and one of the most innovative salon industry professionals in Northeast Florida. For more information, contact Kristy Weeks at 904.824.2771 or 904.461.9552. Email: kristy@getpanache.com. Visit the website at www.getpanache.com.

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