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Abu Garcia For Life

Abu GarciaSuperior. Renowned. Legendary. Each of these words defines Abu Garcia. From its inception on the banks of the Mörrum River in Svängsta, Sweden, Abu Garcia, then AB Urfabriken, has grown to become a reel powerhouse. Coveted by fisherman spanning the globe, it’s obvious that at Abu Garcia fishing is life, and life is fishing.

A tale of true innovation, grit and an unshakeable spirit, Carl August Borgström, founder of AB Urfabriken, paved the way and laid the foundation for what was to come. After his death in 1934,

His son took the helm of the company. The goal: To continue to manufacture and sell taxi meters. However, World War I halted the import and export of taxi meters, thus leaving the company with throngs of parts and plenty of debt. That’s when Borgström’s son turned to the Mörrum River. What did he find there? Inspiration. Yes, young Göte Borgström made the decision to start making fishing reels as there were none in Sweden at the time. Göte and his watch makers launched the first Swedish-made baitcast reels — the Record 1500, 1600, 1700 and 1800 in the year 1941.

The roots of family and fishing run deep at Abu Garcia. See the compelling story of this remarkable company and how it has changed the world of fishing as we know it at:

Entertainment

Prodigal Daughter Tries to Reconcile with Estranged Dad in Haunting Parable of Biblical Proportions

  The Levelling Film Review by Kam Williams Prodigal Daughter Tries to Reconcile with Estranged Dad in Haunting Parable of Biblical Proportions It's not very clear whether Harry Catto's (Joe Blakemore) death was a murder or a suicide. One thing's for certain, though. It wasn't merely a mishap, because nobody accidentally sticks a gun in his own mouth and pulls the trigger. The cops suspect that he killed himself, but his father (David … [Read More its Good for You.....]

Books

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the African-Americans who worked in the presidential food service as chefs, personal cooks, butlers, stewards … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Badinage with Brother Hodge!

  Aldis Hodge  The “Underground / Hidden Figures” Interview with Kam Williams Badinage with Brother Hodge! Aldis Hodge is perhaps best known for his role as Alec Hardison on the TNT series Leverage which nabbed a People's Choice Award in 2013, in addition to his role as MC Ren in  Straight Outta Compton. Furthermore, he starred in the Amazon pilot The After and enjoyed a recurring role on the AMC Revolutionary War drama Turn: … [Read More its Good for You...]

Outdoors

Lowrance Continues to Dominate After 60 Years

  Lowrance Continues to Dominate After 60 Years  For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin? Founded by Darrell J. Lowrance, the company revolutionized the fishing industry with the design and manufacture of the original FISH LO-K-TOR – the … [Read More its Good for You...]

Sports

Will NASCAR Theatrics Bring Back Viewers?

  Will NASCAR Theatrics Bring Back Viewers? by Amy Lignor   For any of the millions who once watched ABC’s Wide World of Sports and heard the words “the thrill of victory and the agony of defeat,” they remember the footage of a skier’s crash when it came to the “agony” side of things. Everyone knew that sight was a fact – a video that was absolutely real. Nowadays, however, it seems that more and more sports are “making up” shots that … [Read More its Good for You...]

Business

How Are Retail Sales in 2017?

  How Are Retail Sales in 2017? E-Commerce Reigns by Amy Lignor   Despite consumer uncertainty, as well as a very sluggish beginning to 2017, the U.S. retail sales industry is projected to increase 4% this year. Headlines show that many retailers and companies posted “soft” holiday sales to end 2016, which caused some notable retailers to either cut jobs or close stores as a result. However, when it comes to 2017, the National … [Read More its Good for You...]

Travel

Where to Vacation? Go Big or Stay Home!

  Where to Vacation? Go Big or Stay Home! by Amy Lignor   We speak about luxury vacations, budget vacations, vacations that are fun for the kids, and many more areas of travel at this time of year. But there is also a category that many do not touch upon because they “assume” it is far too difficult for those on a budget to be able to enjoy these jaw-dropping wonders. However, whether you are a backpacker looking to “become a … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]