A Successful Business is All in the Way We Look at Things!
We are a visual society. The colors, the vibrancy of the labels, books, products – anything we actually are ‘drawn’ in by – is simply because of the visual presentation that the individual or business has provided.
I speak about this today because visual networking is becoming one of the largest must-have facets of social networking. Companies, individuals – people who are working very hard to get their ‘name’ recognized in their particular markets, have come to realize that without a visually stunning website or presentation, clients are harder and harder to find.
I want you to take, for example, your library. Yes, there are certain beloved authors that you will always look for to read or buy their book simply because of their ‘name recognition.’ It really doesn’t matter what their cover looks like. However, there are also millions of authors out there right now who are independents, or brand new names in the industry who don’t have that ‘name’ to rely on for sales. With these less established names, what brings readers and buyers in and what helps to establish that person is the visual! Think about cover art – a skill that is not easily found. In fact, there are very few really ‘outstanding’ cover artists in the literary industry, so when you see one of those books that you simply HAVE to read because of the picture that is ‘beaming’ back at you, then that is the cover artist who knows that without visual beauty, the person who has worked so hard on their creation will end up falling into the background…no matter how good their story may be.
The literary world is only one market where artistry and the ‘visual’ is needed. YouTube, as we all know, has grown bigger and bigger in the past decade. They are most definitely used by companies and businesses to expand their product lines and bring in sales. A YouTube video offers a little bit of everything; the chance for buyers to actually see the product in action, a way to hear from people who are ‘weighing in’ on the product or service that the new company is trying to market, and more. It is also a great deal more proficient than the actual ‘text’ on a website because, again, we long for the visual.
Using the example of books once again, there are a great many people who will not even be interested in reading a story – they want to see it up on the big screen. They want to see the actors portraying the emotions on their faces. They also want to see the ‘world’ that the author has created. One extremely powerful example is the decade-long love of vampires that the literary industry has just witnessed. The book, Twilight, was not – as you might assume – an overnight success. In fact, it was the ‘tweeters’ and ‘bloggers’ out there in the Web realm that brought this particular book to life. Only then, did a good story become a great story the minute it hit a visual device. The big screen has offered the chance for Edward and Bella to be an indelible couple; they will forever have their place in history because of the small web ‘community’ that brought this novel into theatres and established a trend. And, let’s be honest – even if you’re not a big reader – the trend is huge.
Vampires became the ‘it’ creature, and brought about millions of authors who jumped into the ‘fanged-ones’ world. To add to that, most all authors nowadays are making book trailers and putting them up on YouTube, allowing readers a short, provocative journey into the story they’ve written.
In the world of social networking, visual literacy is a key to selling a product. The definition of this particular term is: “the ability to interpret, negotiate and make meaning from information presented in the form of a moving image.” Since the 1930s, movies have been that powerful ‘moving image’ that imprints on a person’s mind. It is a true way of learning. Therefore, when new companies spring up across the country – selling new products and services to the public – part of their name recognition stems from the fact that buyers have ‘seen’ the product and they now want to find out more!
With YouTube, a powerful social network came into being. Users and potential buyers from across the globe were suddenly able to ‘see’ the image they needed in order to get interested in the product. Then they were allowed to share the information with their friends, as well as rate and ‘tag’ the content – allowing new businesses to get a stream of clients. Businesses have energetically pursued a mixture of video and social networking, and because of that more companies have become successful from this constant use of the World Wide Web. In essence, videos are no longer just for entertainment.
Entertainment on the internet was basically when communities of people set up chat rooms, or places to go where everyone involved in that specific community had the same interests. Therefore, you would find chat rooms about just movies, books, etc. But now that businesses have utilized the social networking world in order to sell their products, the communities that share the passion for this particular product or service get together on a massive, worldwide scale in order to speak about the benefits. When you add to all this the actual visual stimulation – where you can see the product ahead of time before buying, then your sales grow!
In this very tough economy, starting a new business is beyond frightening – which is why many people are choosing to become a franchisee for a major business. More and more people are looking into opening that next ‘Subway’ shop or massage parlor in their town, because the ‘home office’ of that company has the website, visuals, videos, tours, etc. already set up. Again, the visual was presented to the world and the business simply grew from there.
The World Wide Web, utilizing such sites as YouTube, has now offered start-up businesses a way to increase sales, which thus increases our country’s economic ‘health’ and provides more jobs. Visual marketing opens those much-needed distribution channels that used to be controlled by the ‘giants.’ In fact, as all writers know, ‘The Big Six’ were the giants that truly controlled it all when it came to new books, new authors and launching new careers. Now that the social networking sites like Facebook, Twitter and YouTube are out there to assist the ‘newbies’ in their quest for success, the distribution channels have become endless.
So, remember…as you set up that blog, website or begin your marketing campaign, there’s nothing like beautiful art, captivating pictures, or a fun, informative video to bring in more clients and increase your sales!
To Gain the “Slight Edge to Get Noticed” Be First Inc can take you there.
Until Next Time, Everybody,