Google+

A Public Relations Team Equals Small Business Profit

 

A Public Relations Team Equals Small Business Profit

 

 

The world of public relations is expanding just as fast as the social media platforms – and it needs to. Although Facebook, Twitter and Pinterest are now considered the social channels that are ‘must haves’ in this day and age, the networks are still going through a constant evolution by adding start-ups and buying out the smaller fish to make them more powerful, easy to use and helpful to the small business owner. As these ‘Big Guns’ grow, so does the world of public relations. In other words – the PR firms and marketing teams need to keep up with the ever-changing platforms.

 

The social media picture has transformed the way PR keeps up with the audiences out there, seeing as that the audiences – the consumer – can now gain anything they want with the click of a button. Competition is fierce, and the small business needs to have a PR team behind them in order to make their brand into a household name.

 

Speaking to PR firms (the interviews have grown), each and every one has been talking about the huge changes in their communication in the last few years with the constant addition of social channels. Consumers are literally flocking to the channels, and what PR firms have noted is the fact that they are not flocking just to talk about their day. They are truly having brand conversations, offering comments, recommendations, pins, tweets, etc., and the PR firms have changed gears in order to understand and benefit from the intricacies of the networks to see how they could turn these consumer conversations into positives for their clients.

 

Creating a brand depends on having public relations at the core of the process. Every press release, announcement, article – all of these factors launches everything with a Twitter component attached and the ‘look’ of Facebook in the PR agent’s mind. They need the logo6518816_mdheadline that catches the attention because these constant hits are fast and can be forgotten quickly by the audience. Once the headline is out there, however, major PR firms need to have in place the analytics – ways to constantly keep track of what the consumer is saying 24/7 on all these networks. The initial announcement is one thing, but tracking consumer statements afterwards is now the main focus of the PR team. Without consumer approval – the launch literally ends up meaning nothing.

 

What is next for the social media world, from a PR standpoint, will be the building of private networks. The bloggers are now taking over in many industries, allowing their followers to talk about the marketplace and what’s new and better than the items they have been buying, which means the private platforms will be the next journey that PR must take. Being linked globally has been achieved, but with the new applications for maps, etc., it is the local neighborhood that may just be the ‘key’ to launching a brand. And private bloggers, private networks speaking about the area, will be the huge push that brings a brand into the limelight.

 

The local networks are being focused on thoroughly. Some use geolocation techniques so that a consumer can use their home address to discover new franchises in their neighborhood, share content about the new offices, buildings, businesses with their neighbors, as well as receive news about events coming up and sharing that content with the boy next door, so to speak. Seeing as that many brands are not Coca-Cola, the locals are the ones that will truly put a brand on the map.

 

Google+ is one network that is linking themselves with the cell phone applications and doing it quite well, making sure that all users need a Google account when accessing a Google Play store. 350 million users, approximately, have a Google+ account now which means the small business public relations will be growing.

 

Knowledge is power. That line has been used everywhere, but it has never fit so well until speaking about the learning process of the internet. These social media platforms are truly the base – the floor of a PR and marketing plan for all brands, large and small. They must begin in the social media realm in order to build upwards and outwards.

 

With every new platform or link, clients as well as consumers expect more, and that is why the PR industry must be constantly on the ball offering true innovation to make sure that their advertising or media plan is the right one for their clients.

 

Conversations, communications and customer service – that is what social media is all about to the true PR specialist.

 

www.BeFirstInc.com

BeFirst Media Group

Simplify 360

Entertainment

Blake Lively Shines as Surfer Stranded in Shark-Infested Waters

  The Shallows Blu-ray Review by Kam Williams Blake Lively Shines as Surfer Stranded in Shark-Infested Waters Nancy Adams (Blake Lively) was so shaken by her mother's (Janelle Bailey) untimely death that she's dropped out of med school. In order to feel closer to her dearly departed mom, she's decided to vacation at the same exotic Mexican retreat where she was reportedly conceived back in 1991. An avid surfer, she also plans to search … [Read More its Good for You.....]

Books

Keep Walking in Prayer… Until You Can\’t Come Back

  Keep Walking in Prayer... Until You Can't Come Back by Reverend Dorothy Scott Boulware Xulon Press Paperback, $10.99 104 pages ISBN: 978-1-4984-7454-2 Book Review by Kam Williams “By way of introduction, I'm a Baptist Methodist Pentecostal Evangelical non-denominational retired pastor, retired newspaper editor, former minister of music, former fingerprint technician, wife of 47 years, mother of four, grandmother of five, … [Read More its Good for You...]

Art

More Than a Score

  ACRONYM TO FOLLOW by Peter Brav   Finally Our Day has come There’s a Day for everything For doughnuts, siblings, eight track tapes Grilled cheese, daughters and sons to work Encouragement, Alzheimer’s Coffee, math, chewing gum Blasphemy, yo-yos And now finally One for us Truly a Day to celebrate National Don’t Shoot An Unarmed Brother Doctor King Not Seeing Progress George Orwell Laughing It Is So About the … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Jahking and I!

  Jahking Guillory The “Kicks” Interview with Kam Williams Jahking and I! An undeniable young talent on the rise, actor and rapper Jahking Guillory is already a veteran in the entertainment business at the age of 14. Born and raised in Long Beach California, ‘King’ started pursuing his dream at 9 years-old, landing jobs in national commercials, music videos and national print campaigns. Graduating to larger roles in film and TV, 'King … [Read More its Good for You...]

Outdoors

230 LXF from Tidewater Packs A Punch in a Small Package

  230 LXF from Tidewater Packs A Punch in a Small Package By Ted Lund Are you looking for a family-friendly center console that’s got the luxury of a larger boat in a smaller package? Then look no further than the 230 LXF from Tidewater. The 23-foot, center console has the same features as the rest its large LXF brothers, including comfortable full upholstery, stainless steel cup holders. And a newly-designed console with glove box and … [Read More its Good for You...]

Sports

The Season Begins

  The Season Begins by Amy Lignor   Yes, it’s finally time to get down to some real business when it comes to the world of sports. (No offense to Serena at the U.S. Open, but her constant winning is not exactly new.) All this rain across the country has assured that lawns will be overgrown come Monday morning, unless citizens decide to use Saturday to mow. Why is that? Because football is back and Sundays are no longer “nothing to … [Read More its Good for You...]

Business

Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child

  Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child Parts One and Two New York, NY (August 10, 2016) — Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic has sold more than 3.3 million copies in North America to date.Scholastic announced a first printing … [Read More its Good for You...]

Travel

Vacation Time Has Turned “Spooky”

  Vacation Time Has Turned “Spooky” by Amy Lignor   Myths and legends, both spooky and surreal, are becoming the subject of many books and newspaper articles lately. And the location of many, oddly enough, happen to be in the Southwest. It used to be that a nice white sandy beach was the one place we yearned to go on vacation to get away from it all. Now, however, people are searching for places to travel where legends still exist, and … [Read More its Good for You...]

Green Living

Doing Our Part

  Doing Our Part by Amy Lignor   There are books being published as of late – wonderful books telling the stories of amazing wildlife rescues, as well as neighborhoods and communities across the U.S. that have taken on projects to save the wildlife in their own surrounding areas.   We always talk about these “success stories,” yet never actually give information on exactly how these “problems” turned into “victories.” … [Read More its Good for You...]