Google+

A Killer Website is a MUST When Building Your ‘Brand!’

A Killer Website is a MUST When Building Your ‘Brand!’

 

Social networking is a subject we’ve been speaking about more than a little bit in the past few weeks, and will be speaking about more and more as time passes. Why? Because, let’s face it, the World Wide Web is now the ONLY way to get the ‘name recognition’ you need and be able to ‘brand’ your product, service, etc. all at the same time. These are facets that you must have in order to run a successful business nowadays.

 

This week I really want to talk about the two ‘staples’ of social networking that you really have to concentrate on in order to become a ‘cut above the rest.’ In this article, we are delving into the sometimes annoying world of website building.

 

We ALL know how unbelievably frustrating this particular facet of business can be, especially if you are not a designer or computer programmer and can not afford to employ one. You can literally sit for eons on the Internet and come across all different kinds of sites that offer you free templates to use for building your own website. Not to mention, you will also run across a plethora of companies that will offer to set up the website, make it as beautiful and/or commercial as necessary to increase your business and cash flow, and also offer to host the website – making sure to add, subtract, or edit anything you need to keep up with the changes and trends happening in your particular industry. This, however, can run into a great deal of money to make it all come together the way you want it to.

 

When I first began my own website search, I came across thousands of sites. I mean, everything from graphics that were in 3-D to websites that would speak to the buyer, play videos, and basically do everything but cook your dinner, were available. There were lists of companies that were not highly expensive; all the business owner had to pay was a monthly charge, and they can choose among a huge variety of color concepts, graphics, the ability to download pictures, set up events, set up a blog in order to tell all the clients out there what they’re missing by not purchasing your products – pretty much everything you could think of that would create the ‘world’ that you want to show to your customers and/or fans.

 

Let’s just say, after studying far into the nights, weekends, etc., I found out quickly that creative ingenuity and a heck of a lot of imagination were the two main ingredients to building the perfect website.

 

Being as that we have seen it all, I still maintain that the ‘visual’ is the most important part when it comes to website building. You HAVE to be able to pull your client in your proverbial door with eye-catching graphics that make them feel as if they ‘have’ to see more of what you’re offering. One of the absolute worst things that can be said by readers, customers and followers is that the ‘product and/or service seems great, but the website was absolutely boring.’ Boring and drab will turn away potential customers and fans quicker than anything else possibly could.

 

There is also the mistake made many times out there that a product can be so great that you believe it should simply ‘sell itself.’ Unfortunately there are so many great products out there that you have no choice but to find ways to make your website stand out! It’s pretty simple: If your website is being ‘talked about’ all over the Internet – then your product is too!

 

Now, one of the issues that many – in any and all industries – don’t realize is the fact that ‘sheepdom’ does occur when it comes to the newest fad, trend or product. Some businesses will say, “That’s great!” After all, if you can get the ‘buzz’ going and the sheep following to the website, you have your cash flow. But there is a downside to all this, guys and gals, and that is the fact that if your company does everything absolutely right, then it is a 100% certainty that other companies in your industry will grab on and begin to ‘outshine’ you.  Think about it. The best ‘brand new, never-before-seen’ pet grooming supply comes on the market. By the next month, the biggest ‘search’ on the computer is for pet grooming supplies, and already seventeen other companies have their own ‘rendition’ of the same product you do…and at a lower price. Or, (gasp!) theirs is highlighted on a better, more colorful website than yours.

 

In my realm, as you know, I have to think about writers. And when you speak about websites, I have to give the thumbs-up to authors like, Dale E. Basye.

www.wherethebadkidsgo.com. This is a writer who has done a seriously fantastic job of building a website that completely and utterly revolves around his unique young readers and teen series based on the Circles of Heck. I bring this particular site to your attention because it is one out there in the literary world that seriously ‘shines’ the spotlight on a series of books that are humorous, fun-loving, adventurous and unforgettable. (The Circles of Heck range from Rapacia: Where the Greedy Kids Go to Snivel: Where the Whiny Kids Go – and more) This is a writer, like J.K. Rowling with her Harry Potter site, that knew exactly what he was trying to say, and put together a website that ‘draws’ more and more of an audience into his ‘realm.’ In other words – he stayed away from the ‘sheep’ process, making sure that no one could imitate him…or, at least, not very well. The graphics, the colors, the sound effects – everything works, and is a great lesson for any author and business, giving them the ability to see what a difference imagination makes when it comes to selling a product to a specific audience.

 

A business or individual needs that website that is far different than all others, and needs to stay away from that dreaded ‘sheepdom’ that sometimes occurs in this world.

 

My advice in this matter is to really study; make sure that your website completely fits your product and what you want your customers to learn. Having a successful business means concentrating on the creation of a website that fits the category of audience you and your company are trying to reach. If not…then you just become one in a long line of same-old, same-old websites that didn’t create the ‘buzz’ they needed in order to survive.

 

Marketing and advertising, a Facebook page, Twittering – these are all staples to increase business and increase your name recognition on the web. But your websites must be unique in order to make sure that your product, service, book, etc. is the one and only one that everyone wants to buy!

To Gain the “Slight Edge to Get Noticed”  Be First Inc can take you there.

 

Until Next Time, Everybody,

Amy

Entertainment

For movies opening December 2, 2016

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening December 2, 2016     BIG BUDGET FILMS Incarnate (PG-13 for terror, profanity, disturbing images, intense violence, sensuality and mature themes) Horror flick about an unconventional exorcist (Aaron Eckhart) who meets his match while attempting to free the mind of an 11 year-old (David Mazouz) possessed by a … [Read More its Good for You.....]

Books

Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This

  Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This Book Review by Amy Lignor What began in an unforgettable Volume 1—living Jerry Hall’s story and dealing with the heart-wrenching issues of the Viet Nam* War—continues here. The action of battle, fraught with the unending horrors that the “unwanted veterans” dealt with, grows even more painful. And as war comes closer to an end, what should have been peaceful … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Inside WildAid

  Inside WildAid by Amy Lignor   Donations can be made. Time can be volunteered. There are a great number of charities, organizations and hard workers out there who strive with everything they have to save the animals of the world. The National Wildlife Administration, the World Wildlife Federation – these are just two leaders that help keep our beloved species’ on the map. There is also an organization whose sole mission is to end … [Read More its Good for You...]

Outdoors

Skeeter Boats Comes Up with Cure for Cabin Fever

  Skeeter Boats Comes Up with Cure for Cabin Fever By Craig Lamb   If you are overdosing on TV fishing shows, mindlessly flipping through tackle catalogs, or feeling down and don’t know why, then you are not alone. Count yourself among most of the fishermen in the entire country. We have cabin fever. It’s common this time of year when hunting and football overtake wetting a line on the list of weekend priorities. Or, it’s just plain too … [Read More its Good for You...]

Sports

The Best & Worst (So Far) of the 2016 NFL Season

  The Best & Worst (So Far) of the 2016 NFL Season by Amy Lignor     Okay…we’re almost dead center, folks, so it’s time to sum up the best and silliest actions and reactions that the 2016 NFL season has provided fans thus far.   Analysts are always yapping, and most likely nothing they say will actually come true. However, right now almost everyone is agreeing to the fact that Tom Brady has a score to settle. Yes, … [Read More its Good for You...]

Business

Charity Begins at Home

  Charity Begins at Home by Amy Lignor   Turning a blind eye is easy for some; preferred by others. But the fact is that the bad doesn’t become good – in any area – unless eyes are open wide to not only see what’s occurring, but also to gain the knowledge needed to stop the bad from getting even worse. Remarks are made about “other countries” and what they do wrong when it comes to the harming of animals for profit. However, in … [Read More its Good for You...]

Travel

Exploring the Holidays Around the Globe

  Exploring the Holidays Around the Globe by Amy Lignor   Thanksgiving has been had. Games have been watched and the golden turkey has caused a great many belts to be loosened. So…here it comes!   From hanging the stockings on the chimney with care to the red-nosed reindeer who had to be there; from Santa heading down that chimney just right to lovely sleigh bells ringing softly in the night, the holiday season is a truly … [Read More its Good for You...]

Green Living

Forecasting Climate Change

  Forecasting Climate Change by Amy Lignor As with anything in this world, it depends on whose opinion or observations you trust as to just how bad climate change is becoming. As 2016 begins to wrap up, climate scientists, atmospheric physicists, chemists, oceanographers – you name it – no one can come up with any other explanation for climate change and the warming of our planet other than human activity. How fast is it happening? … [Read More its Good for You...]