The White House Proves That Everyone Needs Social Media!
Okay…we all know that businesses around the globe are using social media and all it has to offer in order to increase sales, build their brands into household names, share data and information, open up blogs that engage their client’s and build lifelong customers. But when the White House utilizes it in order to ‘jump on board’ with what America is really thinking, then I would assume social media is no ‘flash in the pan.’
For anyone (and, yes, there are many out there) who wish that business and industry would go back to being face-to-face – where a client and an owner shakes hands and trusts one another – they should finally see that this is never going to happen. Gone are the days of employer/employee conversations. In fact, there are many employers and employees who never even meet anymore – they just speak over Skype, or send messages and updates over Facebook.
So it came as no surprise this weekend when a large news show dedicated a half hour to the workers at the White House who have been hired to make sure that social media is most assuredly used in order to get everyone’s voice heard by the President. It was President Obama’s “four more years” tweet that became the most ‘liked’ and most ‘shared’ message in history. (Of course, that’s not really saying much, considering the fact that Honest Abe didn’t have an Apple on his desk for situations while he was in the White House. The only ‘tweet’ he had to work with came from the birds outside the Oval Office window.)
But this President comes in a world that is literally ‘run’ on the Internet Superhighway. And not only does he use the tweets and Facebook posts to put up adorable pictures of his family, but he has also implemented social media in order to strategize and influence national policy. And, no, I’m not saying he does this himself – I’m saying that there is now a whole social media team at the President’s disposal who know the ins and outs of social media.
It was only a year ago that the White House used Twitter to extend a “payroll tax cut” that affected millions of Americans. Yes, it proved successful, but now the social media team that’s in place analyzes all social media sites and conversations of ‘the people’ in order to discuss everything from taxes to the “fiscal cliff” that’s being talked about everywhere.
It was the hash tag, #My2K, which was actually named for the two thousand dollars in yearly tax increases that would hit the middle-class that was put into use for the President to tweet to millions of followers, encouraging them to offer personal stories of what that increase might mean to them. Congress representatives were given that information and the social media White House team made sure to constantly update, analyze, and keep a finger on the pulse of America in order to see what were the best answers to this country’s problems.
The Small Business Administration completely agrees with the social media work of the White House. “Social media is good news to small business,” said Karen Mills, administrator of the SBA. “It levels the playing field.” And, in essence, having the White House brand themselves on social media sites is also good news to working people. From small businesses to franchises and their current healthcare issues, to stay-at-home parents who are scared about education – all of these issues are taken up in the places that the ‘American people’ spend most of their time – on the internet.
And the White House ‘digital’ team uses their time to get their messages on the right channels, just as a small business would do. They focus on objectives and goals, as well as building their credibility and their ‘brand.’
No…this is not the “Fireside Chat” of Franklin D. Roosevelt, but social media IS the way that the world of 2012 gets their information and feels as if they are one-on-one with the President. They are informed, but they are also engaged by topics that they truly want to discuss and be able to throw their ‘two cents in’ when they want to.
Keep in mind, however, this team is not only there because of President Obama. In fact, this is a team that is interested in branding the White House…not the President. When the current president retires – and they all do – the White House still continues on, and the social media team is making sure that the WH brand is popular, informative, engaging and, yes, – here to stay!
This is the 21st Century – and the power of social media has gone straight to the ‘top!’