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‘Healthy Lifestyle’ Promotion at Tropical Smoothie Café

Smoothie and Sandwich Chain Offers Healthy Menu Options and Free Nutritional Supplements, Partners with EA SPORTS™ to Help Consumers Lead Active Lives

Jacksonville, FL, – Tropical Smoothie Café, a tropical-themed smoothie and sandwich chain with 13 area locations, will help consumers meet their health goals for the New Year with a “Healthy Lifestyle” promotion, featuring low-calorie grilled flatbreads and smoothies, free nutritional supplements and an opportunity to win an EA SPORTS Active™ in-home fitness package, the No. 1 interactive fitness program for the Wii™.

The promotion will run from January 4, 2010 to February 28, 2010. As part of the promotion, Tropical Smoothie Café will offer baby carrots as a healthful-option side item. The chain also has teamed with the U.S. Highbush Blueberry Council to promote the healthful benefits of blueberries and smoothies that contain the fruit.

Recognizing how the grilled flatbreads and low-calorie smoothies fit into a healthful diet, EA SPORTS™ has designated them as EA SPORTS Active™ approved menu items. Flatbreads are specially priced at $3.99 during the promotion and include the new Chicken Pesto Flatbread, made with chicken, low-fat mozzarella cheese, Parmesan tomatoes and pesto sauce.

“Our low-calorie smoothie options and grilled flatbreads are the perfect pairings to go along with a healthy lifestyle and our customers’ goals to lead more active lives in the New Year,” said Mark Steele, owner of Tropical Smoothie Café in Jacksonville Beach. “We are excited to partner with EA SPORTS™ to help customers eat better and feel better.”

Customers can enter an online contest at www.tropicalsmoothiecafe.com for an opportunity to win an EA SPORTS Active™ in-home fitness package, including a plasma TV, gaming console, EA SPORTS Active™, EA SPORTS Active™ More Workouts , a $200 Adidas gift card, and a $250 Tropical Smoothie Café gift card.

To help customers boost their energy and immunity, burn calories and reduce stress, Tropical Smoothie Café will offer free nutrition supplements during the first five weeks of the promotion. A different supplement will be given away free each week and include Energizer, Whey or Soy Protein, Vitamin C Immune Complex, Multi-Vitamin and Stress Defense.

“We’re happy to give our customers an opportunity to use these great additions to their smoothies at no cost so they can see how beneficial a supplement is as they embark on a healthier lifestyle,” Mark Steele.

About Tropical Smoothie Café
Established in Destin, Fla., in 1997, Tropical Smoothie Café has taken the smoothie concept to the next level by offering diners a healthy alternative to typical fast food. The concept, which introduced food in 1999, provides consumers with a variety of high-quality real-fruit smoothies, specialty wraps, grilled flatbread and gourmet sandwiches and salads. The company also caters. Tropical Smoothie Café includes menu options for breakfast, lunch and dinner. Ranked 127 out of 500 and rated one of the fastest growing franchises by Entrepreneur Magazine, the concept currently has more than 280 locations in 34 states. Plans call for 300 locations by the end of 2009. For more information, visit www.tropicalsmoothiecafe.com or call 888-292-2522.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com

EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NBA, FIFA, NHL, NCAA, NASCAR, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.

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